Your Shop Local Store has an updated feature: You can now more easily manage who subscribes to emails, including the customer service, sales, and product & data manager emails. You can now more quickly view, add, and remove subscribers.
Previously, one would see all subscribers’ emails in one field, with emails separated by a comma. To add a subscriber, one had to type the team member's email into this field. With this update, all of the subscribers appear in a vertical ...
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Your Bridge Store has an updated feature: You can now more easily manage who subscribes to emails, including products newsletters and wedding reminders. You can now more quickly view subscribers, as well as add and remove them.
Previously, one would see all subscribers’ emails in one field, with emails separated by a comma. To add a subscriber, one typed the team member's email into this field. With this update, all the subscribers appear in a vertical list. To add a subscriber, ...
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Scott Galloway, the NYU business professor and firebrand, pens a weekly, attention-grabbing article about business trends. In last week’s post, he noted the rise of the attention economy. (...Yes, my post is an attention-seeker writing about an attention-seeker writing about attention.) Comparing our current economy to those of the past, Mr. Galloway notes that today’s oil is time. He tracks the growth of digital companies like Netflix, Microsoft, Facebook, and TikTok that...
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When talking about memberships and subscriptions, these two business models are sometimes interchanged but actually are different. They often differ in their pricing, customers, and offerings. A subscription is often not a membership, but a membership often encompasses a subscription. A membership is often an elevated and more powerful subscription that collectivizes and leverages the subscribers.
What They Have In Common
With both models, you often pay a fee and receive a ...
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November 3, 2017
November 3, 2017
Do you send out e-news to customers?
Our advice to keep your list growing: put a coupon or sale in every e-news you send. Reason: otherwise subscribers may unsubscribe. Also, subscribers are more likely to share your news.
If you want to consider this more: think about all the e-news you get from stores X Y Z. Why do we keep subscribing? Because we don’t want to miss a sale or coupon.
Take away, in the future always offer a percentage off or dollar amount coupon in e-news.
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July 6, 2017
July 6, 2017
Try, Then Buy? Amazon’s Move Is Part of a Shopping Trend
Read the story from today's NY Times. And it isn't only fashion sites and Amazon that are doing this. Jewelry stores are also getting into the act. Is Tabletop next?
Full text: When I was a child, I would watch my grandmother try on dresses and coats she had brought home on “appro” (or approbation) from Mrs. Downey’s boutique in Dungarvan, Ireland: deciding, at her leisure, what to buy and what to return. Who knew that, decades later, “appro,...
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