1,086 Results:
February 9, 2008
February 9, 2008
The research below suggests that there is a better chance of selling tableware and home goods if you show indulgent pictures rather than altruistic ones.
January 21, 2008
New York Times
DRILLING DOWN
See Cookies? Go Watch a Movie
By ALEX MINDLIN
It is well known that people often crave certain things after they see them. For example, a nearby dessert cart can prompt a diner to start hungering for a slice of pie.
But a new study in The Journal of Consumer Research suggests...
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January 30, 2008
January 30, 2008
Louis Vutitton will start advertising on televion and in movie theaters according to an article in today's New York Times. The upscale home goods industry should realize that it's time to adopt the moving image for promotion. Production of video has come down in price, and upscale consumers increasingly expect moving image. Brands used to see the moving image as 'common,' but Vuitton's strategy shows this view may soon be as outdated formal-use only china....
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January 6, 2008
January 6, 2008
SpudWare is made from potato starch and soy.
More info:
http://www.inhabitat.com/2007/10/13/spudware-cutlery-made-from-potatoes/ View Post
November 26, 2007
November 26, 2007
According to the article below, a company could unite all the tableware and specialty store websites within one online ad network. This would allow an advertiser to place ads on the all these sites instead of contact each of them. Some may say that a small store may not want to run an ad for another online store, and that surely will be the case. But, would it accept advertising for a product it doesn't sell, like a Channel bag? Maybe. And, if ...
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August 27, 2007
August 27, 2007
Below please find a recent article from the New York Times (http://www.nytimes.com/2007/08/13/technology/13ecom.html?ex=1188360000&en=260df47ff777e764&ei=5070) This article relates to the tableware industry since it discusses how some brands bypass retailers and sell directly to consumers. The tabletop industry faces this same issue.
I have excerpted some parts and put my comments on below the excerpt. This, I hope, makes for faster reading and comprehension of...
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July 11, 2007
July 11, 2007
tabletop podcast
View Tabletop Marketing Video>>
Your Tableware
Television Network
August / September 2007
Tableware Today
Starting in 2008 there will be a full television channel dedicated to showcasing tableware to millions of households. Tableware TV programming will include advertising and original programming about the manufacturing of hundreds of brands, biographies about the personas behind the brand, and tutorials about how to care for the tableware, amongst ...
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