How to view more order details in your Order Status Update emails.
May 11, 2023
Your Shop Local Store has a new feature: we've launched a new format of your emails notifying you and customers of orders. The emails now include product pictures, brand logos, registrant pictures, various font enhancements, and more.
Previously, the email format was basic text (no pictures or logos).
In the example shown, we see an Order Status Update email to a customer from The Cook's Station, a kitchenware store in South Carolina. In the email, we see the store's logo along...
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How to easily view and edit your relationship with your brands.
April 18, 2023
Your Shop Local Store has an updated feature: We've made it easier to manage your relationship with a business and the brands it manages. Clicking on a brand's logo opens a modal where your store can view and edit its relationship with the brand.
Previously, your store could edit its relationship with a business but not easily edit its relationship with a brand.
Now, the updated modals allow your store to view and manage the relationship with a business and the brands it ...
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A medium coffee at McDonald’s is $1.99. When a brand syncs with a retailer on Shop Local, it costs the brand $1.40 per month.
For $1.40, we do these seven things for our brand partner:
We sync an unlimited number of the brand’s products to the retailer's Shop Local Store. All updates, including price changes and new introduction launches, happen in real time. The retailer never has to click “download”
Before May 31, 2023, send an email to your retailers inviting them to join you on Shop Local's e-commerce platform. We’ve written for you a sample email template you can send to them. Please find that template below. You can copy this template and send it using your email program (Outlook, MailChimp, etc.).
When you send your email, please BCC [email protected] or forward it after you send it.
How to view wholesale orders placed by your store.
April 11, 2023
Your Shop Local Store has a new feature: We've made it easier to to see your recent wholesale orders. At the top of your account, when you hover over “Orders” you'll see the drop-down shows wholesale orders your store placed.
Previously, the Orders drop-down only displayed retail orders. To see your wholesale orders, you had to click the Orders link, then navigate to the Wholesale Orders page.
In the example shown, we see a retailer's drop-down displaying ...
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How to update your retail settings on the Online Store tab.
March 16, 2023
Your Shop Local Store has a new feature: it's now easier to access settings for your Online Store. We've moved all of your Online Store settings to their own tab in your Business Profile. Previously, these settings were combined with other information on your Profile Home tab.
With this update, your store can easily see just your Online Store settings.
How to navigate between images for products on a registry list.
March 1, 2023
Your Bridge Shop Local Store has an updated feature: it's now easier to view products' images and browse to other related images on a registry list.
In the example shown, we see a registry list at The Ivy House, a fine china store in Dallas. In the product image thumbnail, we can see the number of pictures that correspond to the product. At the top-right of the image thumbnail, one can click the enlarge icon to open the product image modal.
In the product image modal, we can see the new ...
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How to view key wholesale information for your brands to save time and avoid errors when processing orders.
February 23, 2023
Your Bridge Shop Local Store has a new feature: you can now more easily access a brand's wholesale information. This wholesale information helps your store more quickly and accurately process an order.
Your brand's Collection page now displays this information:
How integrating a messaging service into our e-commerce platform can help us acquire new customers.
January 31, 2023
It takes a lot of people to build a bridge, but just two to tango. This applies to the analog world as well as the digital one. In the digital space, I'm using tango to refer to messaging between two people. I believe messaging is a service we can add to our offering to diversify how our company Shop Local grows.
Different Networks Require a Different Number of Users in a Group
Andrew Chen in The Cold Start Problem states that a key difference among network models is the required minimum ...
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How having the right defaults makes decisions easier for clients and helps them be more successful.
January 27, 2023
When you look at your driver’s license, it lists if you’re an organ donor. Twenty years ago, only 20% of people were donors, but today 80% are—thereby saving millions of lives. Did people become more kind? No, the question on the application was changed from opt-in to opt-out. People signing up for or renewing a license are now by default enlisted in organ donation. Lesson: the right default answer in medical care can save millions of lives. Similarly, the right defaults ...
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An article in today’s Times cites the high cost of acquiring customers, which ranges from $100 to $800. Excerpt:
“Estimates of an often-cited retail metric known as customer acquisition costs range from $100 to more than $800 per customer, said Daniel McCarthy, a professor at Emory University’s Goizueta School of Business, who has done extensive research in the field.”
Physical retail is one of the most expensive ways to acquire customers. An online ...
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Your Bridge has a new feature: you can now choose what type of retail business you have. For example, you may choose "Kitchen store" and "Home goods store." When you pick these sectors, we'll send you customers looking for your business type. How? We help you rank higher in Google. Bridge accomplishes this by outputting this information about your business around the web. In particular, Bridge outputs these sectors on your account, on other members' accounts, and ...
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