Staff at manor department stores like Saks are finding success with Instagram and social media. The Information shares this:
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Tyler Bell was encouraging all her clients to “tag your bag.” Every time Bell, a Saks Fifth Avenue stylist in Troy, Mich., closed a sale, she asked the buyer to show off their purchase on Instagram and tag her account, @tyler.saks. Bell posts Saks inventory multiple times a day on Instagram Stories. Her 27,000 followers will...
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Kate Spade New York tableware and accessories has for two decades held a singular spot on retail shelves and on customers’ tables thanks to a timeless charm and chic stylings. Even after 20 years, the fun, fresh, playfully sophisticated, and refreshingly original collections from Lenox occupy a unique niche in the tableware pantheon.
Kate Spade’s contribution to fashion cannot be understated. She became synonymous with fashionistas everywhere when she started her fashion ...
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How a company's sales and growth can be affected by the message it conveys to customers.
July 18, 2023
Allbirds stock is down 95% since its November 2021 initial public offering. People may say the company launched the wrong products (did you buy one of their puffer jackets?) or tried to grow too quickly. I believe there is a larger reason: you can’t scale a company by leading with an environmental message—which is Allbirds’s pitch. Consumers rank saving the planet as one of their least pressing concerns when making a purchase. The leading factors consumers look for when ...
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Here at Shop Local, we’ve seen brands try to cut out indie stores. We’ve seen big-name companies close accounts in good standing and raise minimum annual purchase amounts in the toughest of times in order to cut out indie stores. Well, now some of these brands are back with hat in hand.
What Crocs can teach us about gaining new customers and keeping them happy.
May 15, 2023
About 15 years ago, I bought a pair of Crocs sandals in Myrtle Beach, SC. Not only were they hot pink, but the insole was traffic cone orange. My buddies hated them, but oddly others loved them. The sandals were affordable (maybe $20), comfortable, and a conversation starter.
According to last week’s The New York Times' profile on Crocs, I’m one of tens of millions of happy Crocs owners. This happiness is profitable:
My friend works at the Swiss running shoemaker ON. She recently texted me and suggested I try their running shoes. Three weeks later, I was handling two boxes of their Swiss engineered shoes. On one ON shoe, there is a little Swiss flag and the words “Swiss Engineering” printed. When I get a pair of Nike’s, they don’t say "Beaverton-engineering" or "US-engineering." Nor do Adidas shoes proclaim “German engineering.” ...
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In the book Great by Choice, Jim Collins posits that processes are key to an organization's success. As an example, he cites John Wooden, the NCAA championship-winning UCLA basketball coach, who trained athletes on processes that included everything from shooting to tying one’s shoelaces. In practicing, a player may perfect their shoelace tying and do thousands of repetitive free-throw shots. When we watch a game from the nosebleed seats like me (...what can I say, I’m ...
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Offering products that make people smile is a winning strategy. RetailDive shares that leading shoe brands Vans and Adidas are running with this strategy. Adidas recently offered Lego and Meissen shoes, and Vans offers shoes inspired by local businesses from across the country.
The sales of these shoes can be minimal, yet the effort is a marketing gold because its gets free press mentions and this helps the brand's halo.
Vans' Zabars shoes are part of a larger Vans campaign that ...
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Clients choose Bridge because we bring together many of the benefits of selling on Amazon or using Shopify.
To understand this, it helps to first view the e-commerce provider spectrum. Marketplace sites are on the left, and solo sites are on the right. In the marketplace model, the store's logo (the seller's logo) is often nowhere to be seen. The seller is like a cog in the machine working for 'da man (aka Jeff Bezos). On the other end, there is the solo website for ...
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The Meissen porcelain brand and Adidas have teamed up to create a pair of iconic tennis shoes. Art meets the street. Stay tuned for pricing and availability.
We are pleased to announce an historic collaboration between the prestigious Meissen porcelain brand and Adidas corporation in introducing what is sure to become a highly sought after pair of iconic tennis shoes. Art meets the street. Stay tuned for pricing and availability. Sipping champagne from a lady's slipper is now passe'.
Just a note to our customers! We are open for business. If you would like curbside, please call us: 979-543-5772 or 9779-543-1950 and we will accommodate for you. You can place your order and once we get the "order", we will call you for payment. Clothing is not set up as of yet- online.
We do have assorted items on sale throughout the store--from clothing to frames, shoes, etc.....
Stay safe, wash your hands, and get those masks out!
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If we want our communities to re-open after Covid, we'll need to do more than just beat Covid. We have to shop at local places online in order to ensure they are there when our communities re-open. Need shoes, a TV, or a book? Your local store can help you. And, money you spend there stays in your community.
As you may recall, Amazon’s growth was partially due to it encouraging shoppers to use local stores as ‘showrooms’ and then complete the purchase on Amazon. Let&...
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March 2, 2020
March 2, 2020
Join Cheeks At The Boutique Warehouse Sale, March 6-7!
Cheeks is participating in the Third Annual Warehouse Sale this Friday (9am-5pm) and Saturday (9am-3pm). The affair takes place at 6401 Penn Avenue in East Liberty, the Trader Joes shopping plaza, in the building next to Staples. 7 diverse Boutiques will offer major discounts on past seasons of clothing, shoes, lingerie, fine home goods, and wellness products. PieBird will also be on hand offering delicious pies.
Organizers are ...
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I’m writing to sadly share that my dad Don Solarek passed away last week. He was quiet, thoughtful, and would gladly walk in New York City from the Battery to Harlem.
Don always had time to chat with me, share a story, give a lesson, and encourage me. He helped me with my paper route at 6 am when it was 3º in Rochester. He came to every high school cross country race and wrestling match—which were often held around 3:30 pm. Likely not ...
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October 10, 2019
October 10, 2019
Are sneakers for weddings a new trend? I just got an email from the shoe company Stuart Weitzman. In addition to all the high heels they have, now have these. It is hard to see, but there are pearls at the holes for the laces. Very festive, very cute.
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July 10, 2019
July 10, 2019
We’re enjoying all the visitors coming to check out our Summer Sale! Here is just a small sampling of some items included in our sale. (Some brand restrictions, as well as pet restrictions, do apply).
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June 24, 2019
June 24, 2019
“If the shoe fits, wear it,” goes the old saying, and today’s Times shares the state of indie shoes which may sound familiar to indie gift shop owners. This story seems to be ‘a fit’ for our industry, too.
I recently visited a Footlocker and noticed they had moved the Nike shoes to the back of the store. Why? Nike, with all of its stores and direct to consumer website promotion, is now a competitor and Footlocker is trying to reduce its reliance on Nike. To that affect, I went to the Nike ...
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April 16, 2019
April 16, 2019
Come see our newest styles from @paulmayershoes for Spring and Summer.
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