How a Drawing Helps Share the10x Improvement We Deliver to Indie Shops
July 4, 2024
At breakfast in the East Village this morning, Austin Kleon’s email image struck me. His hand-drawn summer sale sign by a pool was much more heartfelt than the text-based offer. His drawing shows how our minds may become immune to text offers but react and perk up to new and authentic imagery.
I wondered what I could draw for my business. I often communicate using text and sometimes rely on stock images. Since we help indie stores grow their registry businesses, I decided to ...
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How social media influencers with the help of Amazon are bypassing brick-and-mortar retail shops
May 23, 2024
Kiara Springs, a 25-year old, is part of a new retail trend, shares The New York Times. She sells about $10k/month online but doesn’t own a brick-and-mortar retail store, pay a landlord rent, go to the wholesale markets, or have a POS system. Her “sidewalk” to get traffic is TikTok, and her “POS” is Amazon. Her “stockroom” is the brand’s warehouse. She has an Amazon affiliate account and goods are drop shipped.
Bridge has something that every store needs, but doesn’t really want: product data. We get stores to trust us that they need our product data for 64,000 products from 109 brands. They really don’t want the data—they want the sales from it. The data itself is worthless, but the sales from it are invaluable. Do you know who also has this issue? Funeral directors. Last week's Wall Street Journal shares that mortuaries are leveraging bonsai trees, setting up bouncy castles, ...
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A product starts in a factory. Then, the goal is get it through the sales funnel. What steps does it go through en route to the consumer? In the drawing shown, the dots represent steps along the way.
When a product travels through the Amazon arc, it skips many steps that are important for consumer safety, the lives of working people in the retail industry, and local communities. We realize its smile logo may actually be a visual representation of the safeguards and ...
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November 24, 2018
November 24, 2018
Online spending on Thanksgiving rose 28% over last year shares today’s WSJ.
Stores that have not invested heavily and intelligently in their website will not see this gain. The major issue facing indie stores is they haven’t fixed their online presence—after watching the majors spend billions on their e-commerce operations to get back on track.
There’s a big fork in the road coming: + Indie stores that continue with little web presence will fall off the map. + Indie stores that are part of a ...
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