You'll learn how to:
• Save time with auto-populated emails.
•More easily view orders for a specific registry.
• Add in-store purchases to your online registries.
• Boost sales leads and referrals to your registry service.
• Utilize your mobile registry site.
Read More
Wish that your store's registry service would show up higher in Google? Here's a way to track how good your software is: Google your state name and the words "gift registry." This will show you which service providers offer the most Google-friendly registries.
In many state searches, Bridge retailers come up on page 1. In Tennessee, Bridge retailers make up 50% of page 1 results. :)
Congrats to all our first-page finishers!
View Post
August 17, 2016
August 17, 2016
New feature: you can now customize the About Our Registry text.
Brides and customers see this text when they visit your gift registry home page.
You can write what makes your store unique for gift and bridal registries. Be sure to enter lots of keywords in this text, such as the cities and towns that you service.
To see a live example, see the custom text that William-Wayne & Co. entered here:
To edit your about registry text: 1. Login to your Bridge. 2. ...
Read More
July 28, 2016
July 28, 2016
Start A Gift Or Wedding Registry at Glassworks! Glassworks offers two options for our Gift/Bridal Registry Service. 1. You may create your own registry on our website. 2. Call us or come in to the store for assistance in creating and administrating your dream registry!
View Post
What happens when Amazon has its own private label tableware and registry service? Does its private label items get promoted above other lines? Imagine if theknot.com had a private label tableware line. That would not bode well for indy brands.
View Post
May 12, 2016
May 12, 2016
The Whitney Shop, a premium gift boutique in Connecticut, is joining Bridge. Welcome aboard. :)
Up to $100 Gift Card For Registry Referral at Glassworks!Refer a couple to our Registry Service and if they complete the steps below, you will both receive a $50 gift card. Register and refer to receive a $100 gift card.
View Post
March 7, 2016
March 7, 2016
We've created a pre-populated email for you to send your brides about the incentive program. Below please find a sample of the email:
We have put together a checklist of five easy steps. These steps help you and your guests get the most out of your registry with us. The best part: when you complete these steps, we'll give you a gift card! :)
1. Please add your picture to your online registry. Your wedding ...
Read More
February 12, 2016
February 12, 2016
Miss T's Sets, a beautiful gift store in Florida, sent us this picture of the front of its store. The store is promoting its gift registry service using Bridge's "Ask Us About Our Registry" sign. Download your sign for free today. It's in your Bridge Library.
How can you promote your gift registry? Put a sign on your door. Put another at your cash register. Bridge is giving you a free file to download that you can print and use.
The file is a PDF. You can print this file and use as is, or you can customize it. You can use this to make your window sign or your sign for your checkout.
The goal: raise awareness that you offer a gift registry. You'll be surprised at how many people don't know you have a registry.
After you print it out, please send us a ...
Read More
January 7, 2016
January 7, 2016
Do you have a bridal registry service in your store? If so, below are the steps to create a registry on your Bridge store for one of your brides.
As the retailer, you will: 1. Go to your Bridge page.
2. Login to your Bridge account.
3. Roll-over the green 'Add' button, and from the drop down click on "Registry."
4. On the Start a New Gift Registry page, begin to fill in the relevant information:
a. Choose what event it is. By default, we have "Wedding" selected for you. b. Select the event date. c. Fill...
Read More
May 14, 2015
May 14, 2015
How does a Main Street store open an online gift registry service?
I thought of this question after reading about a similar project in this week's Wall Street Journal. The writer Joanna Stern asked how someone can setup a new, informational website quickly. (Please find the WSJ article here.)
The writer picked Squarespace as her favorite. If I could, I'd like to ask the writer Ms. Stern to do the same test amongst online bridal registry store providers.
In under 30 minutes, a retailer can open ...
Read More