Below is a New York Times article from this past weekend. The article shares how major retailers are dynamically customizing their promotions based upon past customer purchases. Luxury home goods retailers could likely customize their offerings in a similar fashion. The strategy is akin to how election marketing is done. If someone drives a Prius, then they are likely to be a Democrat. As such, Democratic candidates are marketed to that person. What ...
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March 2, 2010
March 2, 2010
How to improve your e-mail marketing
Advertising Age's Steve Cone recently wrote about successfully using e-mail to connect with customers.
I found these two excerpts below interesting A link to the full article is below the excerpts.
What's the biggest mistake marketers continue to make with e-mail marketing?
It's still too much of a one-way street. Marketers send offers, ask for opinions or do customer surveys and provide no means for the recipient to directly communicate back to them. All types ...
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October 24, 2009
October 24, 2009
New Yorker article suggests economy is bound to rebound
This New Yorker article by James Surowiecki suggests that in just a few years Americans (and the world) will be consuming like its 1999. And I think there is some truth to this. If one adds to this information from another recent New Yorker article about cycles (one theorist says a bust comes every 8.6 years), then we do seem destined to recover. Aka: more people will be buying home goods soon.
INCONSPICUOUS CONSUMPTION by James Surowiecki ...
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October 8, 2008
October 8, 2008
Be Wary of E-mails Promising High Search Engine Ranking
A client of mine received the e-mail below. I have not contacted the group listed in this notice, but I will note a few things from my experience: 1) Dan promises to "hand deliver" a high ranking in Google for apparently any search term, but if I Google this guys name and business ("Dan Linx Monster"), there are NO matching results in Google.
For a guy that promises high search ranking, why does heβaccoridng to Googleβnot even exist?
The Ad Age article below talks about Sears and the U.S. Army's partnership to sell Army approved clothing. Read: "U.S. Army 1st Infantry Division" on t-shirts, etc. Regardless of your personal view about war and/or the U.S. Army, this initiative says that the Army is being creative in marketing. How does the army relate to the tableware or home goods industry? I'm not referring to camouflage plates. What the Army sees and fine tableware doesn't is the need to: 1) ...
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Your Tableware Television Network August / September 2007 Tableware Today
Starting in 2008 there will be a full television channel dedicated to showcasing tableware to millions of households. Tableware TV programming will include advertising and original programming about the manufacturing of hundreds of brands, biographies about the personas behind the brand, and tutorials about how to care for the tableware, amongst ...
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