Retailers often ask me about increasing traffic and sales. Below please find a New York Times article about a Hearts on Fire print campaign.
1) Customize your advertisements to your audience. Excerpt: The content of the print ads will vary slightly in each magazine based on its target audience. For younger fashion-conscious readers of Cosmopolitan, Marie Claire and Redbook, ads will highlight lower-priced items. The more affluent readers of Harper's Bazaar, O, ...
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