George Lois, the adverting icon, wrote Damn Good Advice for those in the advertising field. In one section, he encourages us to highlight a truth. This may even include an assumption about a perceived weakness. Following George Lois' advice, I came up with these two pieces of ad copy for Bridge:
We’re smaller than Shopify. And that’s why you get more with us.
Shopify watches its stock price. We watch our customers' needs.
We’ve chatted about the importance of checklists. Checklists can be checklists literally as well as figuratively (i.e. software). Checklists help us order our thoughts and actions. Yet, the last step on each checklist should be: removing as many checklist steps as possible. This ironic strategy is necessary because steps inherently are friction, and friction is our enemy. We want to help our clients avoid the drag of clicks and thinking.
In a recent NY Times article about working out, the author Christie Aschwanden gives readers tips on how to make working out more enjoyable. (Read the article: https://www.nytimes.com/2022/01/19/well/move/habits-motivation-exercise.html). In reading this, I saw many parallels between working out and helping our stores get their websites ‘in shape.’ The author encourages readers to not think of working out as exercise and instead think of it as "hanging out with friends...
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Football Season Isn't Over Yet!
Score big with serving pieces from Beatriz Ball’s SIERRA MODERN Collection. Presented in proprietary metallic finishes of gold, rose gold and gunmetal, the MVP (Most Valuable Pieces) are luxe, modern, and richly textured.
he durable items will not chip, peel or stain, and the ultimate “extra point,” they’re dishwasher safe. Go team!
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George Lois, the famous advertising maven, writes in Damn Good Advice that he doesn’t create an advertising campaign as much as he discovers one. He pulls it out of the air and captures it. He shares that Michelangelo said that a sculpture is imprisoned in a block of marble, and only a great sculpture can free it.
I view Bridge in a similar way. We’re not creating the software—we’re discovering it. Our methods for operating an online store were bound to...
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Last February e-commerce company Shopify Inc. replaced the “Ottawa, Canada” dateline that began its press releases and earnings reports with a strange new one: “Internet, Everywhere.” The geographical shift came at the insistence of Shopify’s founder and chief executive officer, Tobi Lütke, who tends to view such matters through the prism of cold, hard logic. In May 2020, only a few months into the pandemic, he’d made the early, seemingly rash decision to...
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Beatriz Ball's SIERRA MODERN Collection introduces three striking new gold-tone items based on leaf forms.
The Beatriz Ball SIERRA MODERN Garden Leaf Double Dip (Gold) two-section piece in a proprietary gold-tone has twice the serving potential. Naturalistically detailed, the leaf platter makes a welcome addition to the coffee table, kitchen island or bar.
Similarly, the SIERRA MODERN Garden Leaf Platter (Gold) decorative serving platter in a proprietary gold-tone has a generous
The Holiday forecast calls for brighter days ahead with the addition of brilliant gold-tone accent pieces from Beatriz Ball.
The dynamic SIERRA MODERN Collection offers three new sculptural Maia serving pieces in a shimmering shade of champagne gold. The fabulous pieces are remarkable for their generous shapes, velvety surfaces and exuberant designs; on-trend items that are sure to delight your friends and family.
Passionately handmade by skilled artisans in Beatriz Ball’s own ...
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Beatriz Ball is passionate about creating multifunctional pieces that look great, are easy to care for, and that you'll feel good about. Sustainably made, these handsome handcrafted SIERRA MODERN Ripples designs are dishwasher safe.
The SIERRA MODERN Ripples Large Charcuterie Tray with Handles (Gunmetal) has a deeply furrowed, rippling surface and crisp detailing. It works beautifully on its own but makes a major statement when grouped with other Ripples items in different finishes. You&
Autumn is all about enjoying the beauty of nature, the change in the weather, and the comforts of home.
Freshen up your fall style with the luxe and modern SIERRA MODERN Tela Deep Oval Platter and Tela Small Bowl with Spoon, each in sparkling champagne gold.
Generous and versatile, the deep platter adds a new and modern dimension to Beatriz Ball’s award-winning designs. Ideal for serving, its impressive size and shape also makes a fabulous centerpiece. The small bowl and spoon set is...
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The home décor forecast calls for brighter days ahead with the addition of gold-tone accent pieces from Beatriz Ball.
The dynamic SIERRA MODERN Collection from Beatriz Ball is distinguished by sculptural Maia pieces in a shimmering shade of champagne gold. The fabulous pieces are remarkable for their generous shapes, velvety surfaces and exuberant designs; and are sure to make a dramatic statement wherever they are placed.
Passionately handmade by skilled artisans in Beatriz ...
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Beatriz Ball's SIERRA MODERN Collection introduces two striking new gold-tone items based on autumn leaf forms.
The Beatriz Ball SIERRA MODERN Autumn Leaf Platter (Gold) decorative serving platter in a proprietary gold-tone finish has gently curved sides and great serving potential. Mother Nature couldn't have crafted a more perfect leaf. Delicately detailed, the leaf platter makes a welcome addition to the fall table.
Similarly, the SIERRA MODERN Olivia Leaf Platter (Gold) in a ...
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Distinctive, distinguished, and designed for every day.
Beatriz Ball has developed a process to create modern metallic finishes that are easy-care and practical, as well as jaw-droppingly beautiful. Paired with handsome surfaces and unexpected shapes, they are a re-invention of metalware that will transform today's table--including your own.
Discover a new level of luxe with the SIERRA MODERN Collection; iconic Beatriz Ball designs in modern new metallic finishes of Gold, Rose Gold and...
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Warm earth tones with autumn color scheme is best for dining atmosphere. Calaisio`s hand woven placemats made from durable eco-friendly vines is the best rich and rustic composition! It's sealed with high quality coating, easy to clean, and has a natural heat-resistant feature. 15” diam, set of 4.
Beatriz Ball's gleaming glass bud vases in rich, luscious tones of amethyst, smoke, and a brilliant clear glass.
This three-piece set is notable for its diamond-like sparkle, substantial weight, and faceted surfaces that were hand-cut by skilled artisans.
In three shapes--round, short and teardrop--made to mix and match for artistic tablescapes. Beatriz loves using lots of them together, mixing cut with smooth, each with different single flowers.
Sweeten the autumn season with desserts and decorations. Add texture and contrast with Calaisio`s nature-oriented placemats. Naturally durable and our first choice for a timeless tablescape when dessert is served. Woven and finished completely by hand, made from natural vines and wood beads. Available in other colors, set of 4.
CALAISIO
natural elegance, extraordinary durability
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The fabulous SIERRA MODERN Pedestal Cake Plate (Gold) boasts a richly textured, fabric-inspired top surface with a generous serving area, contrasting with a smoothly polished tapered base. Designed to hold a cake, but also perfect for serving a variety of foods in high style. The elevated gold-tone piece adds a modern new dimension to Beatriz Ball’s award-winning designs.
Mix and match SIERRA MODERN shapes, textures and finishes for an inspired and inspiring tablescape! Dishwasher safe,...
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We're getting in the fall mood with these autumn hues of brick, saffron, and vermilion ambiance. This natural placemat woven from organic vines adds a roast blend of warm fall colors to your favorite coffee moment. Set of 4.
CALAISIO
natural elegance, extraordinary durability
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