293 Results:
May 18, 2009
May 18, 2009
The following article shows how Chrysler is using its website to drive real world sales. Excerpts:
Nearly six months before the launch, a team at Organic started calculating how much Chrysler would need to spend on marketing to sell its target number of vehicles by figuring out how much Web traffic the company needed to generate.
When the ad campaign went live, the system started calculating whether the commercials were generating ...
Read More
April 1, 2009
April 1, 2009
The message below was sent out to retailers yesterday by the linens brand Sferra. I was intrigued by how open they were about their credit line. Excerpt:
"...We have over $3 million outstanding on our line and an interest charge of $15,000 per month falls right to the bottom line. Our "affordable luxury" pricing policy affords no financing of past due amounts."
.....................
March 31, 2009
Dear Client:
As you probably have noticed during the first three...
Read More
November 30, 2008
November 30, 2008
The article below about Zappos.com offers ideas to help online stores increase their sales. These strategies include:
- free shipping
- free returns
- a more generous return policy
- free upgrades on shipping
Do these services above cost $ to offer? Yes, however, for a $1 spent, they may give back $5 in sales. That is how Zappos.com sees it. And they do almost $1 billion in sales.
Also, check out their website: http://www.zappos.com/
The design is...
Read More
September 14, 2008
September 14, 2008
This article from Ad Age below says that online advertising delivers twice the return on investment as television. Few tableware companies advertise on television, but many do advertise in magazines and trade publications. My question: does online advertising also beat out magazines? I would imagine so. I can't imagine that a tableware ad in Tableware Today for $500, $1,000, or $1,200 can deliver as much as that amount spent online. So, ...
Read More
September 8, 2008
September 8, 2008
The article below from today's Times explains how fashion designers are using the Web to design new collections. I imagine the same could be said of home goods and tableware designers. When more and more people spend time online instead of in front of a television or reading, how could the Net not be an increasing influence? This same trend extends to pre-shopping habits. When people plan to pay $300 for a tabletop setting, they go online first and ...
Read More
July 16, 2008
July 16, 2008
An article by Barbara Thau in HFN from June 2008 points out that while Williams-Sonoma, parent company of Pottery Barn and West Elm, is facing shrinking sales, the company is still investing in the web.
Excerpt:
"Williams-Sonoma Inc.’s net revenues decreased 4.4 percent to $781.8 million. Net earnings fell 42 percent to $10.4 million.
Direct-to-customer net revenues, which includes catalog and Internet revenues, fell 4.0 percent to $348.2 million.
Across...
Read More
February 15, 2008
February 15, 2008
David Pogue in his New York Times column this week reviews the new Microsoft Office Live Small Business suite. He first notes:
Half the small businesses in America, and 70 percent of one-person businesses, don’t even have Web sites. Obviously, the percentage that exploits Internet marketing tools like e-mail newsletters, search engine ads and online stores is even lower.
The immediately brings to mind all the mom and pop and small tableware companies. For...
Read More
February 6, 2008
February 6, 2008
The following article from HFN speaks to the efficiency of e-mail marketing. The article also shares how Williams-Sonoma "has earmarked e-commerce as a massive growth opportunity.'
Excerpt:
The program’s targeted e-mail marketing to the retailer’s database of 43 million customers has generated five times the revenue of equivalent catalog mailings “at zero cost,” Pat Connolly, executive vice president and chief merchandising officer, said ...
Read More
January 14, 2008
January 14, 2008
The Sunday NY Times published this article below about the environmental impact of cellphones on the world. After reading this, I thought, "I need to get in the business of recycling cellphones-each one is worth $1, and people will give them to you for free. There are 300 million sitting in desk drawers. That's $300 million." I then thought, "What is the tableware and home good industry doing about recycling?"
The ...
Read More
November 27, 2007
November 27, 2007
Walmart was the most visited website on Thanksgiving, and there are still seven in-store shoppers for every online customer, but the web remains an amazing equalizer.
Highlights from Paul Tharp's article in the NY Post:
- "Diller's online shopping empire, InterActiveCorp, which includes the HSN shopping channel and TicketMaster, was christened by Nielsen Online as the top retail destination on Black Friday, with 5.3 million unique visitors, followed by ...
Read More
October 23, 2007
October 23, 2007
This blog is usally dedicated to tableware and home goods marketing. An article in today's Times (http://www.nytimes.com/2007/10/12/business/media/12adco.html?_r=1&ref=business&oref=slogin) encouraged me to write this response to a quote by Martin Walker, of Walker Communications, about the use of the web:
Dear Mr. Walker,
My name is Jason Solarek, and I met you at the Brooklyn Botanical Gardens this past spring at an antique garden furniture show. I was there with some ...
Read More
October 12, 2007
October 12, 2007
This blog is usally dedicated to tableware and home goods marketing. An article in today's Times (http://www.nytimes.com/2007/10/12/business/media/12adco.html?_r=1&ref=business&oref=slogin) encouraged me to write this response to a quote by Martin Walker, of Walker Communications, about the use of the web:
Dear Mr. Walker,
My name is Jason Solarek, and I met you at the Brooklyn Botanical Gardens this past spring at an antique garden furniture show. I was there with some ...
Read More
July 11, 2007
July 11, 2007
tabletop podcast
View Tabletop Marketing Video>>
Your Tableware
Television Network
August / September 2007
Tableware Today
Starting in 2008 there will be a full television channel dedicated to showcasing tableware to millions of households. Tableware TV programming will include advertising and original programming about the manufacturing of hundreds of brands, biographies about the personas behind the brand, and tutorials about how to care for the tableware, amongst ...
Read More
