It's that time of year again - Easter; the time when peeps line the shelves of every grocery store and pharmacy. It's that time of the year when you think to yourself, "those are pretty darn cute but I've never liked peeps." The ONLY way to eat peeps, in my opinion, is to blow them up in the microwave until they look like jigglypuff and squish them between two graham cracker squares. Don't forget the chocolate! Seriously people, I could eat a whole box of peeps this way.
It's that time of year again - Easter; the time when peeps line the shelves of every grocery store and pharmacy. It's that time of the year when you think to yourself, "those are pretty darn cute but I've never liked peeps." The ONLY way to eat peeps, in my opinion, is to blow them up in the microwave until they look like jigglypuff and squish them between two graham cracker squares. Don't forget the chocolate! Seriously people, I could eat a whole box of peeps this way.
It's that time of year again - Easter; the time when peeps line the shelves of every grocery store and pharmacy. It's that time of the year when you think to yourself, "those are pretty darn cute but I've never liked peeps." The ONLY way to eat peeps, in my opinion, is to blow them up in the microwave until they look like jigglypuff and squish them between two graham cracker squares. Don't forget the chocolate! Seriously people, I could eat a whole box of peeps this way.
These bowls provide information in a universal and aesthetically pleasing manner. Each graphic tells the user how many cups the bowl holds. This leads us to ask: how can visuals be used to better convey information for tableware and home goods? For example, Lenox Simply Fine's icons let customers easily know that the product is dishwasher and microwave safe.
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December 18, 2007
December 18, 2007
Two Insights Into How Consumers Are Shopping for Tableware
James Surowiecki in this week's The New Yorker offers some insights into how buyers shopβthereby helping us serve this audience. He writes:
In an experiment in the early nineteen-nineties, people were first asked whether they preferred a $110 microwave oven made by Emerson or a $180 oven made by Panasonic. Only forty-three per cent chose the Panasonic. But when a higher-priced Panasonic model, costing $200, was introduced into the mix, ...
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Verterra makes plates from plant materials that can be put in the oven and microwave. They can be used multiple times-simply hand wash between uses. (Not sure if they are dishware safe.)
This icon approach by Lenox is a smart way to visually convey the benefits of the new Simply Fine tableware line. Please click image for it to enlarge.
The only benefit they don't have an icon for is the lifetime breakage gaurantee. They might as well add one for that. That gives them 5, and from a graphic design standpoint, there are 5 letters in "simply" and in "lenox." Maybe one could integrate the 5 icons in...
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