August 8, 2011 If you feature products on your website, you know that it can take a lot of time to keep the photos and information current. The Bridge is an innovative approach to solving this problem for retailers, connecting brands, shopkeepers and customers online by "stocking...
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October 3, 2010
October 3, 2010
Online shopping will increase while budgets for online operations will likely decrease
When considering how to spend one's time and money in building a business, it may be beneficial to look at predictions for the future. Most estimates predict that online shopping will increase. Conversely, retailers' budgets to add product to their websites will stay the same or shrink. Many companies have been cutting employees during the recession. With that in mind, we see that consumer demand will increase...
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May 15, 2010
May 15, 2010
Bridge analogy: sell gallons vs. ounces of luxury products
When explaining the Bridge, sometimes an analogy works well. Currently, the marketplace is using individual water bottles to manage it's inventory. There is a lot of waste in this approach. The Bridge lets brands create a 'tap' through which retailers can 'pour' the brand's product into the retailer's website. The more water that retailers have, the better it is for retailers and brands. The retailers can in turn sell the product in ...
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