Many years ago, as a new assistant at Lord & Taylor, the buyer cautioned me to not get too attached to people or merchandise. His wisdom was not cold-hearted, but a cautionary tale to keep emotional attachments in check. I was there to deliver strong financial results and if something wasn’t selling, I shouldn’t harp on it, but mark it down and move on. And, as far as work relationships were concerned, I should be a good coworker but not get attached to colleagues.
Staff at manor department stores like Saks are finding success with Instagram and social media. The Information shares this:
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Tyler Bell was encouraging all her clients to “tag your bag.” Every time Bell, a Saks Fifth Avenue stylist in Troy, Mich., closed a sale, she asked the buyer to show off their purchase on Instagram and tag her account, @tyler.saks. Bell posts Saks inventory multiple times a day on Instagram Stories. Her 27,000 followers will...
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Google is often considered the first stop when searching for information. Looking for a product? You'll likely head to Amazon.com, where due to its 350m product listings, 25% of purchases reportedly start. Facebook will be your go-to for finding friends and family due to its 2b profiles of people. Airbnb lets you search 5.6m places to stay. These businesses are likely your choice because people want a massive selection when conducting a search. Many of the world's most ...
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In the movie Good Will Hunting, Matt Damon, who plays a handsome MIT janitor moonlighting as a math savant (can one say, “Hollywood career vehicle”?), woos a young lady (played by the actress Minnie Driver) by outmaneuvering a few competing, obnoxious cads. When Damon’s character gets the girl's telephone number, he proudly shows it to the other guys and boasts, with his South Boston access, “How 'bout ‘dem apples?” I imagine Tim Cook imitating this...
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When I flew home yesterday from Charleston, while most people were seeking relief from their sunburns and reminiscing about their vacations, I was delving into The Wall St. Journal’s profile on Tracy Britt Cool, an ex- Berkshire Hathaway star. Mrs. Cool’s new company Kanbrick invests in businesses with $10m - $50m in revenue. What does Mrs. Cool look for when investing in a company? People and moats.
At Bridge, we’re reading Jim Collins’ Beyond ...
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This past weekend on the way to Florida to visit my brothers, I read about Squarespace’s advertising history. (Read the article: https://www.nytimes.com/2022/02/13/business/how-did-squarespace-know-podcasts-would-get-this-big.html). In 2009, Anthony Casalena, the founder of Squarespace, paid $20,000 to advertise on a tech podcast. While that was a lot for a small, young company (Casalena had started his business just six years earlier in a dorm room in 2003), Casalena said the ...
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I recently saw an advertisement for Windows 11 in Wired magazine. I thought: “Wow, finally something from Microsoft that someone can understand: a logical name for their software offering.” I recall a time when Microsoft had a confusing litany of software names including: NT, 98, 2000, Millennium (ME), Windows XP, and Vista--before finally relegating those clumsy names to the desktop recycle bin and adopting a simple, progressive number system. Apple has been naming its ...
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Amazon Prime, Grindr, and Instagram do not seem to have much in common with each other. But, a recent study by PCloud found that these apps are some of the biggest 'data burglars': they are downloading our data at an alarming rate.
Many brands and retailers in our industry promote Facebook, yet Facebook and its sister company Instagram are the leading thieves of personal data. It’s akin to them suggesting their friend sit next to a digital pick pocket.
In last week's RetailDive, Kaarin Vembar penned an article about small businesses and their pains during the pandemic. Ms. Vembar and RetailDive promote the groundswell to e-commerce but sadly shortcut its existence in their very article.
She interviews the owner of Adorned Abode in Tacoma but doesn't add a link to the store's website--which would've boosted the store's Google ranking and increased clicks from readers, and she doesn't give much attention to the store's website offerings. ...
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July 19, 2016
July 19, 2016
Wonder how the social media networks compare?
Social Media Explained for Manufacturers
Facebook: Like my product Twitter: Read snippets about my product LinkedIn: Making products is one of my skills Pinterest: Pictures of my products Instagram: Vintage pics of my products Bridge: Sell my products YouTube: Watch this video about my products Yelp: Review my products