Many years ago, as a new assistant at Lord & Taylor, the buyer cautioned me to not get too attached to people or merchandise. His wisdom was not cold-hearted, but a cautionary tale to keep emotional attachments in check. I was there to deliver strong financial results and if something wasn’t selling, I shouldn’t harp on it, but mark it down and move on. And, as far as work relationships were concerned, I should be a good coworker but not get attached to colleagues.
We support the shop local ecosystem, and an ingredient in that is local jobs. Marc Levinson in The Wall St. Journal reviews two books that address made-in-the-U.S.A. ventures.
Spoiler alert: Doing the right thing often costs more. These all likely cost more: Shopping local, using local labor, and running local manufacturing. If you’re involved in one of these area, we hope you’ll appreciate those in the others. I’ve met local shop owners that outsource their ...
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How Store Owners Can Trade Wasted Labor Costs For a New Tesla Car
March 10, 2024
No one likes to pay for gas—just ask Tesla drivers. Chris Kornelis, a reporter for The Wall St. Journal, shares this week how he switched to a Tesla to save $100 a month ($1,200 a year!) on gas.
This story is important to us because if someone will pick a car to save $1,200 a year, we should be able to find what they need to save in order to pick Shop Local’s Online Store. Let’s learn from Chris and his Tesla choice.
Making Replacement Savings Easy to See
The new ...
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How registrants can share their top registry items with family and friends.
February 21, 2024
Your Shop Local Store has a new feature: Your registrants can now designate an item on their registry as a most wanted item.
When a registrant marks an item as a most wanted item, the item is noted with a star and the text "This is a Most Wanted Item." This is displayed on the registry list and shares the registrant's top choices with family and friends.
If you have the gift registry service active, please follow these steps to view this new feature:
NEW YORK, NY, Feb. 15, 2024 – Shop Local, an e-commerce platform, reported that it's helping indie stores rank on page one of Google in 60% of states for wedding gift purchases. The findings are based on a recent study that Shop Local conducted regarding wedding registry purchasing.
Study Findings:
For 30 state searches, Shop Local Stores appeared on page one of Google. This represents 63% of all states. When just calculating the states in which Shop Local has clients (48
We’re happy to share that we've updated our website.
FOR RETAILERS, SALES REPS, AND THOSE WITH WHOLESALE ACCESS
Good news: If you had a login and password on the previous site, you can use this same login information on this new website. (Your login and password have not changed. )
If you forgot your login, please use the “Forgot login...” link. Thank you.
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How a local shop quickly opened an online store with a gift registry and saved $955 in costs, all from a flyer in their Casafina shipment.
February 6, 2024
We are pleased to announce The Square Gift Co. has joined the Shop Local community of retailers. The Square Gift Co. is a retail store in Fulton, Mississippi. The store owners, Jessica Howell and Keely McMillen recently placed an order with Casafina. When their shipment arrived, it contained a flyer promoting Shop Local. The flyer helped them more easily market and sell what was in the box online. The Square Gift Co. currently has a Shopify online store but was looking for a Gift Registry ...
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How to view the biggest price changes among all of your brands.
January 25, 2024
Your Shop Local Store has an updated feature: We can now more easily view price changes for your Synced products. The Syncing Product Price Changes page shows price changes made by your Syncing brands in the last 30 days.
By default, the Price Changes page is sorted by price change percentage. This helps your store easily identify the biggest price changes among all of your brands.
Your store can also now sort the Price Changes page by date changed. This helps your store identify the...
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How to view information about your registry service on one page.
January 23, 2024
Your Shop Local Store has a new feature: We've made it easier for your store to view an overview of your registry service. The new Registry Overview page displays information about your store's registries at a glance.
Previously, you would need to visit different registry-related pages to view many of these links. This feature reduces the number of clicks needed to access pages.
The Registry Overview page displays the following information:
How to share your Shop Local Store and gift registry service on social media.
December 18, 2023
Your Shop Local Store has a new feature: We've added a new "Social Media" section to your Marketing Materials page. This new feature makes it easy to promote your Shop Local Store and registry service on your social media account.
In the "Social Media" section, you'll find a graphic and the following text that you can post on your social media account:
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Receive wedding registry gifts via our store in just four steps:
Staff at manor department stores like Saks are finding success with Instagram and social media. The Information shares this:
……….
Tyler Bell was encouraging all her clients to “tag your bag.” Every time Bell, a Saks Fifth Avenue stylist in Troy, Mich., closed a sale, she asked the buyer to show off their purchase on Instagram and tag her account, @tyler.saks. Bell posts Saks inventory multiple times a day on Instagram Stories. Her 27,000 followers will...
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How to navigate around your site quickly using breadcrumbs in order to save time.
December 8, 2023
Your Shop Local Store has a new feature: We've added breadcrumb navigation to a brand's Home (Collections) page and a product's Details page. The trail of links (or "breadcrumbs") at the top of these pages shows the site's structure and identifies the hierarchy.
Benefits of Breadcrumbs:
Helps shoppers identify their current location on your website.
Helps shoppers find what they're looking for more easily.
Encourages shoppers to navigate from the current page to different
For Baccarat’s craftsmen, Crystal Carving is the art of caressing the surface of the piece until one succeeds in expressing all of its beauty. An embellishment process entirely made by hand using a multitude of grinding wheels, the cut enhances the unique brilliance of the crystal. From the simplest decorations to the most complex ornaments, Baccarat crystal allows you to create plays of light and dazzling reflections.
The work of a “tailleur” or master carver is the ...
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Part of my job is to review registry software. I ensure it works well for retailers, registrants, and gift-givers (family and friends). I also assess whether it offers good value (price vs. results).
When looking for registry software, some retailers consider MyRegistry.com for their registry service. I reviewed a retailer's site using MyRegistry.com and assessed how a customer would make a registry purchase. For privacy purposes, I blurred the store's name in the screenshots shown.