Your Bridge has a new feature. You can now more easily share products.
We have added a "Copy link" feature. This feature saves you time by allowing you to quickly copy the page's URL (website address) and share it to email or social media. We have even added this feature to the registry software. You can share links to specific items on a registry.
On each item's Details page, there is a "Share" area. In that Share area, you'll see a "Copy link" ...
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There are many e-commerce platforms from which to choose. A store owner can choose from more than 30 platforms including Bridge, Shopify, Big Commerce, and Big Cartel. Unfortunately, very few software providers are easy to set up and use. Most importantly, they may not improve retail sales. A store owner is surely mindful of increasing costs and wasting time on software.
Bridge, our e-commerce platform, helps more than 700 indie stores offer a website and bridal registry that...
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Your Bridge has a new feature: you can choose if you wish to allow customers to order products that are out of stock. In the past, if the item was on your Bridge Store, it was assumed that the item was in stock. This made managing stock simple. On site: in stock. Not on site: out of stock.
This updated stock sharing system is helpful for brands and indie stores because it allows them show and control behavior based upon real-time stock information--a feature that with ...
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ModernRetail shares some insights about boosting traffic:
"About 26.8% of Amazon’s traffic comes from search engines ... while close to half — 43.8% — of Walmart’s web traffic comes from search. Boosting those numbers is a simple matter of boosting external links. Because most major search engines give significant weight to the number of referral links that drive people to a given page, one way for Amazon to ensure that its products rank highly in search results ...
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Bridge has updated your gift registry software to make it easier for registrants and their friends to view product pictures. When a product displays more images, shoppers are more likely to purchase it. With this updated feature, your registries should convince more shoppers to make purchases.
Here is how the feature works: When a product has more than one photograph, a link will appear over the product's picture displaying the number of photographs available. In the example shown, we ...
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Bridge has created a new feature that helps sales reps stay up-to-date with wholesale orders. At the end of each day, at 5 pm EST, your Bridge will email you a summary of wholesale orders placed over the Bridge network. The email bundles together orders from different brands and inputs them into one email. If you would like to see an order's details, there is a link to each respective order.
You often do not need to take action on the orders as they were ...
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You can now more quickly view your wholesale orders. When you are on a brand's page on your Bridge account, you can get to your past wholesale orders with one click.
Steps:
1. Visit a brand's page on your account.
2. Roll over the brand's "Corporate" link.
3. From the drop down, please click on "Your Wholesale Orders." This will take you to your Orders page on the brand's Bridge account. You will see all of the wholesale orders that you ...
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We have exciting news: Retailers can now place wholesale orders via Bridge. If you are an authorized dealer, you can purchase from these participating brands:
Anna Weatherley
Beatriz Ball
Calaisio
Casafina
Costa Nova
Couzon
Herdmar
Kim Seybert
Mario Luca Giusti
Medard de Noblat
Meissen
Pickard China
Pickard Crystal
Pinto Paris
Portus Cale
Royal Crown Derby
Varga
Why is Bridge Wholesale Better?
Speed: Bridge Wholesale reduces the number of steps&
In last week's RetailDive, Kaarin Vembar penned an article about small businesses and their pains during the pandemic. Ms. Vembar and RetailDive promote the groundswell to e-commerce but sadly shortcut its existence in their very article.
She interviews the owner of Adorned Abode in Tacoma but doesn't add a link to the store's website--which would've boosted the store's Google ranking and increased clicks from readers, and she doesn't give much attention to the store's website offerings. ...
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For the Fenwick student or alum in your family or life, we have many great ideas for you. From glassware to jewelry, ornaments to hand towels, we have a range of choices for the Friar that is difficult to shop for. Come in or call - we are happy to help!
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Yiren Lu shares her experience of setting up a Shopify store in the New York Times magazine. Ms. Lu reports the setup process was easy, but her online Shopify store failed because it lacked marketing, aka eyeballs and orders. In her next article, I hope Ms. Lu tries Bridge. Bridge Store helps members fill the marketing component that Shopify is missing. When a store joins Bridge, Bridge instantly points hundreds of links to the store from other Bridge members, which Google sees and ...
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This drawing shows how Bridge's design makes it quicker to administer your online business. Other platforms like Shopify have two 'sides': a back-end that clients use to manage their site and a front-end that shoppers experience. Bridge takes a different approach: we try to make the front-end and the back-end very similar. We believe they should look similar to make the experience consistent and easy to navigate. When a member is logged in as an administrator, we output edit links where needed.
...
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Amazon may be misleading shoppers about who is selling item on Amazon, shares RetailDive. RetailDive covers a lawsuit settlement between Williams-Sonoma and Amazon. In the lawsuit, it appears that Amazon was suggesting that Williams-Sonoma was selling on Amazon when it's wasn't.. Excerpt:
"In its complaint, Williams-Sonoma said that "at the top of product pages for purported Williams-Sonoma products for sale on the platform and 'Fulfilled by Amazon,' the phrase 'by Williams-...
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Saks Fifth Avenue just launched a new website. Since more than 600 stores rely on Bridge Store to power their websites, I decided to compare the new site, which likely cost millions of dollars, to an indie retailer's Bridge Store software. An indie store pays pennies compared to Saks' millions, so the Saks site must be a million times better, right?
After a careful review, I'm happy to share that our indie stores have the better website. And, it sort of 'saks' for Saks that it spent millions ...
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Your Bridge Store ranks highly in Google. As a test, try this: Google "Juliska Dinner Plate." In the results, you'll see two indie stores outperform Zola (a million-dollar funded online retailer) and Houzz (another well-funded, venture capital-backed player). The two indies stores do not have any venture capitalists or bankers funding them. They simply use: Bridge.
Thalia and Dahlia, an Ohio-based store, use Bridge. It ranks just below Saks Fifth Avenue--and it's just 3 ...
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You can now easily place a wholesale order on your Bridge from participating Smart Brands.
Bridge's wholesale service reduces the number of typical steps a retailer must take from seven to just three steps. As such, Bridge's system is 2x as fast as traditional wholesale ordering systems.
In the screenshot, we see a retailer logged in on its Bridge Store. The retailer can click the link "Place Wholesale Order for this Product" to place a wholesale order. ...
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Your Bridge now makes it easier to speed customers to popular areas of your site. Your header now displays links to your gift card page, popular products page, and sale products page.
These three links appear if you have fewer than six custom links. If you have more than six custom header links, these default custom links will not appear. If this is the case for your store, you are welcome to add these links manually.
If your site does not have any products on ...
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