How Store Owners Can Trade Wasted Labor Costs For a New Tesla Car
March 10, 2024
No one likes to pay for gas—just ask Tesla drivers. Chris Kornelis, a reporter for The Wall St. Journal, shares this week how he switched to a Tesla to save $100 a month ($1,200 a year!) on gas.
This story is important to us because if someone will pick a car to save $1,200 a year, we should be able to find what they need to save in order to pick Shop Local’s Online Store. Let’s learn from Chris and his Tesla choice.
Making Replacement Savings Easy to See
The new ...
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How to view the biggest price changes among all of your brands.
January 25, 2024
Your Shop Local Store has an updated feature: We can now more easily view price changes for your Synced products. The Syncing Product Price Changes page shows price changes made by your Syncing brands in the last 30 days.
By default, the Price Changes page is sorted by price change percentage. This helps your store easily identify the biggest price changes among all of your brands.
Your store can also now sort the Price Changes page by date changed. This helps your store identify the...
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EMON MAASHO, CEO AND PRESIDENT OF ORREFORS, NORTH AMERICA, is representative of the exciting trajectory in this 125-year operation. The über-exec joined the New Wave Group in 2013, a time when Orrefors and Kosta Boda (OKB) were underperforming assets in the portfolio. "Our crystal brands are national treasures and a part of Swedish history," Maasho affirms. And he wanted a front row seat in their revitalization. Maasho was placed in charge of the new hotel and restaurant division ...
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What Crocs can teach us about gaining new customers and keeping them happy.
May 15, 2023
About 15 years ago, I bought a pair of Crocs sandals in Myrtle Beach, SC. Not only were they hot pink, but the insole was traffic cone orange. My buddies hated them, but oddly others loved them. The sandals were affordable (maybe $20), comfortable, and a conversation starter.
According to last week’s The New York Times' profile on Crocs, I’m one of tens of millions of happy Crocs owners. This happiness is profitable:
Bridge allows a brand to load stock to its Bridge account. There is no charge to load stock. After a brand starts sharing stock via Bridge, the brand often wishes to promote the benefits of this service. In this example, Casafina's national sales manager is sharing with reps via an email the importance of real-time stock sharing. He says it is more accurate and saves time.
Steering customers towards in-stock product makes customers happier (no one likes back orders) and boosts sales for in-...
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Your software now outputs your lifestyle pictures at the top of your Collections page. This makes the page and the products look more engaging.
By default, the 'window' will center on the middle of the lifestyle image. If you wish, you can update the focus by using 'up' and 'down' arrows on the left-side of the window.
In this example, the brand member Vista Alegre is editing its pattern Alma de Lisboa. The member can load two lifestyle images for this collection. The ...
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Your Bridge gift registry software looks better in Google than your competitors' software. In this example, we can see how Breed, a retailer in Texas, appears in Google. Breed's listing shows the number of registries and reviews. Competitors listings do not show quantitative information--and look drab by comparison.
Google 'likes' this these statistics because it shows that your registry software is unique and you're servicing customers. Customers like these statistics because ...
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June 23, 2019
June 23, 2019
Pictures and social media can be a dangerous combo: they breed competition, jealousy, and insecurity. ‘Likes,’ view counts, and comments by peers and strangers propel a bizarre world of masked perfection and underlying anxiety. This isn’t unique to honeymoon posts—it’s happening to teens, single adults, and even business owners that share via social media.
Do you want to boost your Google ranking and better promote your store?
Try 'domain masking.' Domain masking is a service that Bridge offers that hides the 'bridgecatalog' part of your domain name. With domain masking, your website addresses will be 'cleaner,' you'll increase your Google ranking, and you'll enjoy other benefits.
As an example, Vieuxtemps (a gift shop in Charleston) uses domain masking. Its website urls are:
Happy to see Diane Seidle’s lastest strategy article in Tableware Today below. Speaking of hashtags, Bridge created its own ‘$tag’ to similarly offer quick access to product info. Type a dollar symbol “$” before a SKU and the specific item will magically appear below your Chalk.
Tableware Today:
WHAT'S YOUR HASHTAG STRATEGY?
Just in case you’ve been living off the grid for a year or more, a hashtag is simply a word or phrase behind a pound sign. When you use a hashtag that word or phrase becomes ...
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March 21, 2019
March 21, 2019
Happy to see Diane Seidle’s lastest strategy article in Tableware Today below. Speaking of hashtags, Bridge created its own ‘$tag’ to similarly offer quick access to product info. Type a dollar symbol “$” before a SKU and the specific item will magically appear below your Chalk.
Tableware Today:
WHAT'S YOUR HASHTAG STRATEGY?
Just in case you’ve been living off the grid for a year or more, a hashtag is simply a word or phrase behind a pound sign. When you use a hashtag that word or phrase becomes ...
Read More
February 6, 2018
February 6, 2018
National_Geographic, Cornell Lab of Ornithology, National Audubon Society as well as 100 other organizations have joined together to declare 2018 "The Year of the Bird". This effort aims to heighten public awareness of birds because of their wonder and beauty. The artists at Herend have always been fans of the avian family and continuously strive to find innovative sculpting and painting techniques to fully capture the charm and allure of birds from the common backyard songbird who likes to “...
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Does the businesses next to you have more "followers"? Don't worry, they're likely bots and fictitious accounts. Today's Times shares how social media is packed with bogus likes, followers, and content. ***This message created by JasonBot***
It was a big week last week at Royal Gifts and we are planning on it being even bigger this week with not only Mother's Day coming up this weekend but also being Nurse's week too. Everybody likes a wrapped present
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April 18, 2017
April 18, 2017
This year Bridge is on track to break new records. In 2017, we'll:
- Help customers make 27k online purchases on retailers' sites. - Help retailers track 48k purchases. - Help customers share 3.6k reviews about their shopping experiences. - Help customers give 5.4k 'likes' to products. - Help brides start 3.2k new registries. - Help businesses share 1.7k pieces of news.
* The above numbers are estimates based upon the first quarter of 2017
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December 21, 2016
December 21, 2016
The New Yorker talks about the power of social media in this article about Facebook. Excerpt:
..............
It’s easy enough to support someone in private but far harder to voice that same support publicly—and the public support is a much stronger sign of actual support... If Facebook had stayed in its original incarnation, it might indeed have gone the way of other, forgotten sites like Friendster. But it went beyond that. The wall and its comments, all those “likes” and “shares,” and, yes, even...
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