There is a lot of psychology that goes into a positive shopping experience—including online shopping. I was reading in The Wall St. Journal about how to improve a vacation experience. The author encourages us to save the most enjoyable vacation part till the end of the trip because our mind is biased towards the most recent event. (In psychology, this is called the "recency effect.")
When I read this, it made me wonder: what is the last experience a gift giver has on our...
Read More
The Wall Street Journal recently shared how the used car market has improved in the last 20 years because much of it is now conducted online. When car buyers use the web, they’re more likely to save money (about 2%) and dealers can, in theory, make more with dynamic pricing (about 2%) thereby giving each party a win. Unlike 20 years ago, when we didn’t have smartphones, today 95% of used car purchases start online. While 31% of used car purchases were completely in-person, ...
Read More
Why only 30% of wedding gift givers will come into a store in 2030--and how we can help prepare for that
July 23, 2024
Tableware Today’s Editor Amy Stavis invited me to pen the Last Word column for the August / September issue. I start by comparing e-commerce trends for selling automobiles to selling dinner plates. Online sales in both industries have swelled in the last 25 years. (I entered the e-commerce business at the right time—in 2001.)
I predict that 70% of wedding registry gift givers will never set foot in a physical store by 2030. Currently, that number is at about 50%. If we do in fact ...
Read More
The Wall St. Journal profiles light, outdoor planters and gives a green thumbs up to a MacKenzie-Childs’ planter.
MacKenzie-Childs, a Shop Local brand partner since 2016, uses our Syncing service to display this planter and more than one thousand other products in its authorized dealers’ online stores.
Do website service providers need a digital health label?
May 18, 2024
When you pick up a package of Oreos or yogurt at the grocery store, you can see the nutrition (or lack of it!) on the nutrition label on the back. Health advocates are encouraging the FDA to make warnings more obvious on packages—such as by placing information on the front of the package, shares The Wall St. Journal. Advocates have looked abroad for inspiration. In Mexico, you’ll find labels with a black octagon, resembling a stop sign, on the front of Doritos and Nature Valley ...
Read More
How online trends in the used car market parallel those in the wedding registry market. Online gift giving predicted to increase at the expense of in-store giving by 40% by 2030.
How online trends in the used car market parallel those in the wedding registry market. Online gift giving predicted to increase at the expense of in-store giving by 40% by 2030.
May 7, 2024
Jinjoo Lee in The Wall St. Journal shares how the used car market has improved in the last 20 years because much of it is now conducted online. When car buyers use the web, they are more likely to save money (saving about 2%), and dealers can, in theory, make more with dynamic pricing (about 2%)—thereby giving each party a win. Unlike 20 years ago, when we didn't have smartphones, today 95% of used car purchases start online. While 31% of used car purchases were completely in-person,...
Read More
Since we support brick-and-mortar retailers, we found Nike’s u-turn regarding retailers to be welcome. They initially planned to cut off 30% of stores but have since returned to them.
How a drawing on a bar napkin led to a software platform that processes trillions of calculations
April 15, 2024
In 2007, while sitting at the pub Moran’s with a beer, I drew a sketch on a napkin that would change our business. I drew a software model that would allow an indie store to instantly show (and sell) thousands of products online—without any labor. (The secret sauce: The respective brand would do the product update work for the merchants.) The immediate goal was to help my two retailers more efficiently load products onto their websites (and save me the boredom of doing it).
The Wall St. Journal shares how Amazon takes other companies’ ideas on a mass scale, such as from Trader Joe’s. The article is an excerpt from “The Everything War: Amazon’s Ruthless Quest to Own the World and Remake Corporate Power,” a new book by Dana Mattioli.
How Taco Ball is going digital first--and others would be wise to follow
April 13, 2024
Fast food is stuffing itself with software. Yum Brands, which owns Taco Bell and Pizza Hut, is embracing a few strategies we’ve chatted about, including software bundles and membership programs. It’s even investing in AI. Its budget: $21m last year. That’s a lot of lettuce.
Does the market merit it? Well, 45% of Yum’s sales are digital. Likewise, we’re hearing website sales make up about half of our merchants' sales. Note: We’re not half of every ...
Read More
What your business can learn from the celebrated economist Daniel Kahneman
April 3, 2024
Daniel Kahneman, the celebrated economist, passed away last month. The Nobel Prize and Presidential Medal of Freedom winner gave us insights into the economics of the mind, such as people fearing loss more than gain, making short sighted decisions, and overly relying on feelings.
We can often use Mr. Kahneman's insights in our business's daily operations.
We support the shop local ecosystem, and an ingredient in that is local jobs. Marc Levinson in The Wall St. Journal reviews two books that address made-in-the-U.S.A. ventures.
Spoiler alert: Doing the right thing often costs more. These all likely cost more: Shopping local, using local labor, and running local manufacturing. If you’re involved in one of these area, we hope you’ll appreciate those in the others. I’ve met local shop owners that outsource their ...
Read More
How Store Owners Can Trade Wasted Labor Costs For a New Tesla Car
March 10, 2024
No one likes to pay for gas—just ask Tesla drivers. Chris Kornelis, a reporter for The Wall St. Journal, shares this week how he switched to a Tesla to save $100 a month ($1,200 a year!) on gas.
This story is important to us because if someone will pick a car to save $1,200 a year, we should be able to find what they need to save in order to pick Shop Local’s Online Store. Let’s learn from Chris and his Tesla choice.
Making Replacement Savings Easy to See
The new ...
Read More
How a checklist can be used as a valuable tool for existing clients or prospects.
December 20, 2023
This past Thanksgiving, Austin Kleon, the author of "Steal Like an Artist" and other inspirational books, shared a free gratitude journal via his weekly email newsletter. (Please view that clever, hand-drawn journal here: https://austinkleon.substack.com/p/a-gratitude-zine) A part of this journal is making a list of what one is grateful for. (He also has an ad lib for gratitude!) I can imagine him having a gratitude checklist. A checklist is a very efficient tool to deliver...
Read More