At the Bridge ‘office’ (which stretches from Seattle to Brooklyn), we’re currently reading Jim Collin’s book Beyond Entrepreneurship 2.0. We’re reading the book together because it helps us learn insights into working together and running the best company we can. On page 275, Mr. Collins shares an anecdote about a group of workers at an airplane manufacturing facility during World War II. The workers found inspiration from meeting the crew that flew the planes they ...
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Some people like to sit on the sofa and eat Ben & Jerry’s ice cream. I roll my eyes at this because I’m very different: I like to read the Wall St. Journal’s Christopher Mims …while eating an entire pint of Ben & Jerry’s on the sofa. This past weekend, Mr. Mims suggested companies may be reassessing where they source products, some even considering more domestic production. The motivation for this started a few years ago with the U.S.-China trade war, ...
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Jeff Lawson, CEO of Twilio, a software company valued at $28 billion, was recently interviewed in the Wall St. Journal. When he shared who his advisors are, I was surprised to see Danny Meyer, the restaurant kingpin who owns Shake Shack (another publicly-traded company). Mr. Lawson read Mr. Meyer’s book “Setting the Table” and was impressed to learn about the difference between service and hospitality. Service is the delivery of the technical aspects of ...
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Our job at Bridge is fighting for indie stores. A key indicator of our success is when we give your store more online orders. An important step in giving you more orders is: giving you more products online.
Good news: you have the Product Pass. This grants your business the power to sync with unlimited Product Syncing brands for free. This is the best way to fill your website with products.
Benefits:
The Pass allows you to sync with unlimited brands.
Your Bridge has a new feature: you can now easily output the date your business was founded. This date will appear on your home page in the Contact Card.
In the example, we can see that the Bridge client, Shulan's, was founded in 1921. Great job, Shulan's!
How to add your date founded:
Please visit your Bridge account.
Please log in.
Please click on "Management" at the top of your account.
On the Management page, under "My Business Profile," please click
Peloton’s new CEO, Barry McCarthy, was recently interviewed in the New York Times (Read the article here: https://www.nytimes.com/2022/02/19/business/dealbook/barry-mccarthy-interview-peloton.html). The authors asked Mr. McCarthy if he thought that everyone who needs a workout bike already had one. They questioned where else a company making stationary exercise bikes can go (…an ironic question for a bike product that literally can’t move). The Times wanted to know what ...
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Jim Collins, in his book BE 2.0, explains how purpose and mission are important to companies. To help explain this, he uses the metaphor of crossing a mountain range and seeing a star on the horizon. Your purpose is to reach the spot on the horizon below the star. The current mission is climbing up the mountain you’re on. The next mission is climbing up the next mountain and so forth in order to get closer to the spot on the horizon. You will have many missions, and may never ...
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We send an email to customers after they make a purchase on a retailer's website. The email thanks the customer for shopping local. A customer replied with this message:
From: Sherrie **********
Subject: Re: My pleasure
Date: January 7, 2022 at 3:51:33 PM EST
To: Jason Solarek
Mr. Solarek,
I cannot tell you what a pleasure it was to receive your email today. It was nice to see a CEO reach out to a customer in appreciation. In today’s busy world, that just doesn’t ...
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During this holiday season, does one want to tell their family and friends that they sell knock offs--or that they help Main Street? I'd vote for the latter. Yet, a new service is trying to sell knock offs and eat in to retailers' lunches.
For the last few years, retailers have been having a hard time of it: they are increasingly circumvented by the brands. With the advent of the e-commerce websites and social media, brands are pitching their wares directly to consumers and ...
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Retailers have had a difficult time in recent years, as brands have increasingly circumvented them. With the advent of e-commerce websites and social media, brands are pitching their wares directly to consumers and cutting out retailers.
I’ve sometimes wondered: What if the factory decides to do the same and cut out the brands? If the retailers don’t like it, how will the brands? Some businesses are now trying this. Services like Italic allow a consumer to bypass...
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The Times shares insights in to Amazon's desire to become a profitable company, including increasing employee turn over.
Excerpt:
In his drive to create the world’s most efficient company, Jeff Bezos discovered what he thought was another inefficiency worth eliminating: hourly employees who spent years working for the same company.
Longtime employees expected to receive raises. They also became less enthusiastic about the work, Amazon’s data suggested. And they were a ...
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This past week I finally started doing a better job of sharing our vision. A company’s vision and how it shares this story is a key pillar in its growth. A company can grow without being a good vision sharer (storyteller), but it makes the growth slower and harder. When one gets up on stage (metaphorically) and shares their vision, with passion, it’s magnetic and can help split the sea. What medium did we add to our story-sharing tools this week? Video. I made and shared ...
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These days, ugly Amazon warehouses are beating up pretty retail stores. Many stores in 2020 had record online sales that made up 40% or more of revenue, but they are struggling because they had to bear the burden of retail stores. Retail stores cost more per square foot to rent, furnish, and maintain. They also cost more to staff. A warehouse person need not be a people person and a snazzy dresser; they can exhibit anger management issues and ...
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When we watch or read the news, we can see how important what we do is. We can see big and small retailers struggling to pivot to multi-channel Many stores had online sales that made up 40% or more of revenue, but they also had to bear the burden of retail stores. Retail stores cost more per square foot to rent, furnish, and maintain. They also cost more to staff: a warehouse person need not be a people person and a snazzy dresser; they can exhibit anger management issues and ...
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Sending you a world of good wishes. One of the real joys this holiday season is the opportunity to say thank you and wish you the very best for the new year.
Gift-making is a year-round job and our artisans doesn`t just weave high quality baskets.
We would like to convey a beautiful Christmas greeting to all of you.
Please click the MP4 below to watch our heartwarming message.
Merry Christmas!
CALAISIO
natural elegance, extraordinary durability
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Coronavirus has resulted in a national shutdown, with many companies shifting to having at least some employees permanently working from home. People ended up spending most of their days at home during the week and, having nowhere to go due to the shutdown, on the weekends. Having a more intimate relationship with their domiciles, appears to have encouraged people to have an increased interest in decorating the place where they're now spending most of their time.
Today's NY Times shares that many businesses are decreasing their office space footprint as they let employees work from home.
We are entering a new and unusual time post-COVID. More and more people will be working from home, further encouraging companies to decrease their amount of office space. I think this is a good thing for the most part, as it will open up jobs for people who don't necessarily live near a company's office. It also allows people to work from the comfort of their own home...
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Part of my job is to review registry software. I ensure that it works well for retailers, registrants, and gift-givers (family and friends). I also assess whether it offers good value (price vs results).
A retailer recently shared with me that it uses the service MyRegistry.com. I reviewed the retailer's site and how a customer would make a registry purchase via MyRegistry.com. For privacy purposes, I changed the name of the store in the screenshots shown.