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  1. News from Us
  2. News from Members
  3. Events
  4. Press
  5. Dollars & Sense
  6. Profile Stories
  7. Updates
  8. Training Calendar
  9. Training Videos
  10. Jobs
+ Bridge in the News - Bridge in the News

2,152 Results:

December 18, 2021 ⚡️Magic is Often a Product of a Process 📓
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⚡️Magic is Often a Product of a Process 📓
December 18, 2021
In the book Great by Choice, Jim Collins posits that processes are key to an organization's success. As an example, he cites John Wooden, the NCAA championship-winning UCLA basketball coach, who trained athletes on processes that included everything from shooting to tying one’s shoelaces. In practicing, a player may perfect their shoelace tying and do thousands of repetitive free-throw shots. When we watch a game from the nosebleed seats like me (...what can I say, I’m ...
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December 15, 2021 Do We Need to Drop Dropbox?
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Do We Need to Drop Dropbox?
December 15, 2021
Relying on file-sharing services like Dropbox to sell products often costs stores an extra $750 per brand and hurts sales

I work with 900 retailers who tell me they are drowning in a sea of Dropbox folders containing Excel files and product images. What can we do about this? First, let’s review what’s happening: When a brand wants to share products with a store, it emails the store a link from Dropbox or a similar file-sharing service. A store may receive five to ten Dropbox links...
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December 15, 2021 New Feature: More Easily Print Registry Lists
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New Feature: More Easily Print Registry Lists
December 15, 2021
Bridge has added a new feature: You can now more quickly print a registry list. At the bottom of each registry list in the right-hand corner, you'll see a "Print" icon. 

See the feature in action on a registry here:
https://www.theivyhouse.com/registry.cfm/29607/Jones_Jones/January-15-2022 View Post
December 11, 2021 WSJ: Offices Being Replaced By Warehouses
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WSJ: Offices Being Replaced By Warehouses
December 11, 2021
The WSJ shares that corporate office space is increasingly being converted to warehouse space. 

Bridge has been following this warehouse trend. If this trend were to continue, imagine warehouse space being more valuable than: retail space. Fifth Avenue may house retail distribution centers powered by robots. 

Read the full article at the WSJ:
https://www.wsj.com/amp/articles/covid-is-making-many-offices-obsolete-heres-what-happens-to-old-offices-11639079017
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December 10, 2021 WSJ: Design Companies Fight to Name Color of Year
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WSJ: Design Companies Fight to Name Color of Year
December 10, 2021
Which color is trending for shoppers? It depends on which company you ask, shares today’s WSJ.  

Read the full article at the WSJ: 
Pantone’s 2022 Color of the Year Has a Lot of Competition - WSJ.

  View Post
December 9, 2021 Vietri Old St. Nick Collection At Glassworks!
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Vietri Old St. Nick Collection At Glassworks!
December 9, 2021
VIETRI’s signature holiday collection is created from maestro artisan Alessandro Taddei’s childhood memories of stories his mother used to read to him about Babbo Natale, Italy’s Santa Claus. Alessandro relays the stories through his whimsical designs, providing us a glimpse into Old St. Nick’s daily adventures leading up to preparations for each holiday season. Stop at our Shadyside store to see the collection!
Click here to shop for Vietri Old St. Nick on our this ...
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December 9, 2021 Bridge.org
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Bridge.org
December 9, 2021
We're happy to share that Bridge has a new website address: Bridge.org

Previously, our primary domain was bridgecatalog.com.  The new, shorter Bridge.org domain is easier to remember and quicker to type.

The domain bridgecatalog.com now forwards to Bridge.org.
  View Post
December 8, 2021 Car Makers Are Now Software Companies
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Car Makers Are Now Software Companies
December 8, 2021
Is your car becoming a giant App Store?
Today’s WSJ shares how auto makers see your car as an iphone and want to grow via software sales. Stellantis reports that software will makeup $22b/year in sales in 2030 and its making that happen by hiring 3,000 programmers. 

In a related article, we learn that GM seeks to make $80b/yr by 2030 via software sales. 

The goal of these companies—and their announcements: raise their stock price (often to compete with ...
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December 6, 2021 Take 'The Urkel Challenge' 🤓
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Take 'The Urkel Challenge' 🤓
December 6, 2021
Scott Galloway, an NYU marketing professor and soon-to-be CNN host, suggests that when we assess a market, we start by asking how much one's experience using the service has changed in the past few decades. For example, when you go to your doctor’s office, if you were to spin around and pretend it’s 1990, how different is your experience today vs. 30 years ago? Scott often critiques doctors' offices, hospitals, and colleges because he believes they have not evolved enough in services...
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December 5, 2021 10 Ways to Increase Followers--and Sales
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10 Ways to Increase Followers--and Sales
December 5, 2021
Dale Hrabi of the Wall St. Journal gives readers 10 steps they can take to boost their online followers. We recommend trying these suggestions on Bridge, Instagram, and your other social media platforms. In particular, I liked these suggestions:

1. Post every day.
2. When posting, end the post with a question. 
3. Respond to every review and comment.
4. Post selfies.

What is one of your business' most popular posts on social media? And, why do think it resonated so much?
...
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December 5, 2021 NYT: Amazon is a “maze of debris”
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NYT: Amazon is a “maze of debris”
December 5, 2021
Today's Times shares that Amazon is hiding behind  “sellers privacy” and section 230 to help fuel its books sales—even if it creates chaos in its marketplace, higher prices, and even fake books. 

Read the full article at NYT:

https://www.nytimes.com/2021/12/03/technology/amazon-bookstore.html View Post
December 4, 2021 WSJ: Stolen Goods on Amazon and Facebook
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WSJ: Stolen Goods on Amazon and Facebook
December 4, 2021
Thieves are ransacking traditional brick-and-mortar stores and then selling the goods on Amazon—where Amazon may get a 30% commission. The irony: the store is deprived of the initial sale AND Amazon wins.

I believe that Amazon makes it easy to sell stolen goods online because sellers can often remain hidden and provide little contact or authorizing information.  I have witnessed how hard it is to find out who the seller of a product is on Amazon. Amazon is likely America’s ...
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December 1, 2021 NYT: Some stores increase stock on-hand by 25%
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NYT: Some stores increase stock on-hand by 25%
December 1, 2021
Read the full article: 
https://www.nytimes.com/2021/11/30/business/small-retailers-hoarding-supply-chain.html View Post
December 1, 2021 Help Your Store and Receive $400
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Help Your Store and Receive $400
December 1, 2021
FOR SALES REPS

What would you do with $1,200?  I ask because I recently mailed a sales rep $1,200.

What did the sales rep do?
  • She signed up three retailers for Bridge Store.
  • She helped give the retailer an online store filled with the sales rep's products.
  • She saved each store thousands of dollars and months of work.
  • She helped the stores sell more. The rep is making more in commission.
  • She helped herself--and her stores. 

View an example of a Bridge Store here:
...
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November 29, 2021 Platforms 👠
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Platforms 👠
November 29, 2021
When I was 24-years old, a market research company sent me to Philadelphia to survey potential users about a new offering from General Electric Finance. Your first question may be: "Wait, Jason was once 24?" Your second may be: "GE had a consumer finance arm?" Yes, and yes. GE was once a conglomerate with its hands in many industries, from television to nuclear reactors to jet engines. GE, like Toshiba and Johnson & Johnson, has since shrunk. But the era of the ...
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November 29, 2021 Factories Seek to Cut Out: Brands
Factories Seek to Cut Out: Brands
November 29, 2021
During this holiday season, does one want to tell their family and friends that they sell knock offs--or that they help Main Street? I'd vote for the latter.  Yet, a new service is trying to sell knock offs and eat in to retailers' lunches.

For the last few years, retailers have been having a hard time of it: they are increasingly circumvented by the brands. With the advent of the e-commerce websites and social media, brands are pitching their wares directly to consumers and ...
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November 29, 2021 WSJ: 2.6 million weddings in 2022
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WSJ: 2.6 million weddings in 2022
November 29, 2021
The WSJ shares that there will be a record number of weddings in the U.S. this year—2.6m, according to numbers from the Knot.  

Read the full article: 
https://www.wsj.com/amp/articles/planning-a-wedding-for-2022-may-be-harder-than-finding-your-soul-mate-11638018000
  View Post
November 29, 2021 WSJ: In-store Traffic Up 60%
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WSJ: In-store Traffic Up 60%
November 29, 2021
Todays WSJ reports that foot traffic was up more than 60% on Black Friday vs. last year—yet still down 27% from 2019.

Read the full article:
https://www.wsj.com/amp/articles/black-friday-brought-shoppers-back-to-stores-11638111602#   View Post
November 28, 2021 WSJ: Fiesta is Baking Hot
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WSJ: Fiesta is Baking Hot
November 28, 2021
The WSJ shares that Fiesta tableware has seen overwhelming demand during the pandemic. Growth is fueled by its U.S.-based production and families’ return to at-home dining. 

Read the full article at the WSJ:
https://www.wsj.com/story/fiestaware-is-cool-again-but-the-brand-cant-make-enough-for-the-holidays-3a8a4508 View Post
November 25, 2021 8 Ways to Shop Local
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8 Ways to Shop Local
November 25, 2021
The NYT shares tips today for consumers to shop at your local store. Read the full article: https://www.nytimes.com/wirecutter/reviews/support-small-business-holiday/ View Post

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