Home > News & Events

News from Shop Local & Bridge

  1. News from Us
  2. News from Members
  3. Events
  4. Press
  5. Strategy: Dollars & Sense
  6. Profile Stories
  7. New Software Features & Updates
  8. Training Calendar
  9. Training Videos
  10. Jobs
  1. News from Us
  2. News from Members
  3. Events
  4. Press
  5. Dollars & Sense
  6. Profile Stories
  7. Updates
  8. Training Calendar
  9. Training Videos
  10. Jobs
+ Bridge in the News - Bridge in the News

2,152 Results:

March 30, 2022 How Does Bridge Compare to Faire?
How Does Bridge Compare to Faire?
March 30, 2022
Stores and brands sometimes ask us: How does Bridge compare to Faire?

I thought we'd compare the two service providers.

Similarities: Bridge & Faire
  • Audience. Both service the retail industry. In particular, both service brands and retailers. Bridge also services sales reps, and Faire tries to steer clear of them--which is one reason reps don't like Faire much.
  • Delivery method. Both are online platforms.
  • Service offered. Faire is a wholesale marketplace. It
...
Read More
March 28, 2022 Globalization's Effects on Hiring and Shopping Local 🖼
Globalization's Effects on Hiring and Shopping Local 🖼
March 28, 2022
Some people like to sit on the sofa and eat Ben & Jerry’s ice cream. I roll my eyes at this because I’m very different: I like to read the Wall St. Journal’s Christopher Mims …while eating an entire pint of Ben & Jerry’s on the sofa. This past weekend, Mr. Mims suggested companies may be reassessing where they source products, some even considering more domestic production. The motivation for this started a few years ago with the U.S.-China trade war, ...
Read More
March 28, 2022 QR code shared by a Retailer
Chalk 21565 picture
QR code shared by a Retailer
March 28, 2022
Goldsmith Cardel, a premium retailer in Ohio, shared with us this picture of its Bridge QR code in its window.  When a customer scans this with their mobile phone, it will take them directly to Goldsmith Cardel’s Bridge Store home page. This saves the customer many steps, including: Googling the store, sorting through the results, and selecting the right result.  

Bridges gives each retailer free QR codes for its important pages. You are invited to find these codes on your ...
Read More
March 24, 2022 New Mary Jurek Helyx Barware At Glassworks!
Chalk 21559 picture
New Mary Jurek Helyx Barware At Glassworks!
March 24, 2022
New Mary Jurek Helyx Barware At Glassworks! The Helyx Collection displays virtuosic metalwork in stainless steel. Mary Jurek's signature design features the iconic knot motif, displaying the skill of expert craftsmen. The knot is strategically placed not only for beauty, but easy handling. The bold form of the knot is enhanced by the otherwise clean style of this unique collection, creating their most innovative design. Any item from this collection will be the perfect choice for a gift for ...
Read More
March 24, 2022 Did you know James Bond didn't know how to make a Martini?
Chalk 21558 picture
Did you know James Bond didn't know how to make a Martini?
March 24, 2022
How to Mix the Perfect Martini

The classic martini is one of the most famous cocktails in history, and for good reason. It’s elegant, it’s refined—if you have a taste for spirit-forward cocktails, it’s downright delicious. Whether you’re a seasoned martini drinker or just testing the waters of this bright, herbaceous cocktail, you’ll want to know how to mix one properly. Adding this classic crowd-pleaser to your repertoire will make you feel as though you&...
Read More
March 24, 2022 New Feature: Your Bridge Now Includes QR Codes
Chalk 21557 picture
New Feature: Your Bridge Now Includes QR Codes
March 24, 2022
We've added a new feature to your Bridge: customers and staff can now more quickly access your Bridge.
  • We've given you QR codes that point to your important pages.
  • Over the last two years, QR codes have grown in popularity. QR codes are a quick way to access websites--especially sub pages of a website. 
  • Without QR codes, customers and staff have to Google your website. Then, once they find it, they have to navigate to the correct page, such as the registry home page or the reviews
...
Read More
March 23, 2022 Customer Acquisition Costs & Online Strategies
Chalk 21550 picture
Customer Acquisition Costs & Online Strategies
March 23, 2022
An article in today’s Times cites the high cost of acquiring customers, which ranges from $100 to $800.  Excerpt: 

“Estimates of an often-cited retail metric known as customer acquisition costs range from $100 to more than $800 per customer, said Daniel McCarthy, a professor at Emory University’s Goizueta School of Business, who has done extensive research in the field.”

Physical retail is one of the most expensive ways to acquire customers. An online ...
Read More
March 22, 2022 Hospitality 🍽
Chalk 21546 picture
Hospitality 🍽
March 22, 2022
Jeff Lawson, CEO of Twilio, a software company valued at $28 billion, was recently interviewed in the Wall St. Journal. When he shared who his advisors are, I was surprised to see Danny Meyer, the restaurant kingpin who owns Shake Shack (another publicly-traded company).  Mr. Lawson read Mr. Meyer’s book “Setting the Table” and was impressed to learn about the difference between service and hospitality. Service is the delivery of the technical aspects of ...
Read More
March 18, 2022 Brands: Get $500 for Helping Your Stores
Chalk 21542 picture
Brands: Get $500 for Helping Your Stores
March 18, 2022
We have a new promotion for brands:

Bridge is giving a brand $500 when it emails stores about its Bridge program. This is a double win for the brand:
  • The brand gets paid to send this email.
  • Stores that sign up will sell 18% more from the brand.
In some cases, brands have asked us to draft the emails on their behalf.  The brand just hits the "send" button.

View Examples
Please find examples of emails that brands have sent here:
https://marketplace....
Read More
March 17, 2022 MacKenzie-Childs Easter Decor At Glassworks!
Chalk 21541 picture
MacKenzie-Childs Easter Decor At Glassworks!
March 17, 2022
We have a few different colors and patterns but this picture features hand-painted Royal Check Capiz Eggs, Bunnies, and Baskets. Decorated with the Royal Check pattern and presented in a wooden crate, the eggs can be displayed alone or mixed with other Royal Capiz eggs. Stop in at the Shadyside store to see the selection of pieces.
Click here to shop for MacKenzie-Childs Easter on this website.

 
Read More
March 17, 2022 Your Product Pass
Chalk 21538 picture
Your Product Pass
March 17, 2022
Our job at Bridge is fighting for indie stores.  A key indicator of our success is when we give your store more online orders.  An important step in giving you more orders is: giving you more products online.

Good news: you have the Product Pass. This grants your business the power to sync with unlimited Product Syncing brands for free.  This is the best way to fill your website with products.

Benefits:
  • The Pass allows you to sync with unlimited brands.
...
Read More
March 16, 2022 New Feature: Share the Date You Started Your Business
Chalk 21534 picture
New Feature: Share the Date You Started Your Business
March 16, 2022
Your Bridge has a new feature: you can now easily output the date your business was founded. This date will appear on your home page in the Contact Card. 

In the example, we can see that the Bridge client, Shulan's, was founded in 1921. Great job, Shulan's!

How to add your date founded:
  1. Please visit your Bridge account.
  2. Please log in.
  3. Please click on "Management" at the top of your account.
  4. On the Management page, under "My Business Profile," please click
...
Read More
March 15, 2022 Walmart+, Disney+ ...Bridge+?
Chalk 21530 picture
Walmart+, Disney+ ...Bridge+?
March 15, 2022
Businesses like Walmart, Disney, and Discovery are bundling services and adding the “+” suffix to denote them (e.g.  Disney+, Discovery+, W+, etc.). In a recent article in RetailDive, we learn that Walmart is giving its customers free, six-month trial Spotify accounts. I think W+ bundling services is smart.  Last week, I compared running a gym to offering software. I spoke about bundling services with things that people like to increase their usage, such as work ...
Read More
March 13, 2022 Your Amazon delivery workers get squeezed
Chalk 21523 picture
Your Amazon delivery workers get squeezed
March 13, 2022
Vice News shares how Amazon delivery people may not be treated well by Amazon:
https://www.vice.com/en/article/wxdbnw/i-had-nothing-to-my-name-amazon-delivery-companies-are-being-crushed-by-debt
  View Post
March 13, 2022 NYT: Profile of Chic Parisian Dishware Creator Astier de Villatte
Chalk 21522 picture
NYT: Profile of Chic Parisian Dishware Creator Astier de Villatte
March 13, 2022
Read the full article: 
https://www.nytimes.com/2022/03/09/style/astier-de-villatte-ceramics.html View Post
March 11, 2022 This book shares how important: your store is
Chalk 21521 picture
This book shares how important: your store is
March 11, 2022
At my local postal shop, which doubles as a surprise book purveyor and emergency greeting card supplier, I picked up this guide by Monocle, a magazine and book publisher, about indie shops. The book, ‘The Monocle Guide to Shops, Kiosks, and Markets,’ has an appreciation for brick-and-mortar retail that mirrors our ethos here at Bridge. Local shops bring people together and support communities unlike online-only marketplaces. We encourage citizens to ‘unplug’ and browse ...
Read More
March 10, 2022 New MacKenzie-Childs Sterling Check At Glassworks!
Chalk 21516 picture
New MacKenzie-Childs Sterling Check At Glassworks!
March 10, 2022
Make any occasion more special by setting the table with new Sterling Check enamelware, MacKenzie-Child's newest pattern. Stop in at the Shadyside store to see the selection of pieces, including cookie jars, canisters, utensil holders, and more.

Click here to shop for Sterling Check on this website.
(More pieces to be added).

  View Post
March 8, 2022 Help Your Store and Receive $500
Chalk 21513 picture
Help Your Store and Receive $500
March 8, 2022
 FOR SALES REPS  & BRANDS

Details:
  • I'll send you $500 for each retailer that you sign up for Bridge Store through the end of March (March 31).
  • Stores that use Bridge sell 18% more. When you sign up a store for Bridge, you increase your sales and commissions year-round.

What the store receives:
  • An online store.
  • Award-winning, best-in-class gift registry software.
  • Product data from Product Syncing Brands. (Please note: the store must be an
...
Read More
March 8, 2022 Brands Helping Their Stores and Themselves
Chalk 21512 picture
Brands Helping Their Stores and Themselves
March 8, 2022
How are brands helping their stores--and themselves? They are telling retailers that Bridge is a sales solution for them. For example, Pampa Bay doubled its sales vs. last year on the Bridge platform. One way Pampa Bay increased its sales is by consistently promoting its Bridge service across various mediums. When one visits the Pampa Bay site, one can see the platforms the brand uses in the upper right-hand corner. We can see the brand uses Facebook, Instagram, Pinterest, and Bridge. Pampa...
Read More
March 6, 2022 Our Digital Gym 🏋️‍♀️
Chalk 21508 picture
Our Digital Gym 🏋️‍♀️
March 6, 2022
In a recent NY Times article about working out, the author Christie Aschwanden gives readers tips on how to make working out more enjoyable. (Read the article: https://www.nytimes.com/2022/01/19/well/move/habits-motivation-exercise.html). In reading this, I saw many parallels between working out and helping our stores get their websites ‘in shape.’ The author encourages readers to not think of working out as exercise and instead think of it as "hanging out with friends...
Read More

Next page

Press: Shop Local & Bridge in the News
Tableware Today Column: Saying I Do To Registries
Tableware Today Column: Saying I Do To Registries
October 2024

Tableware Today: New Leaderboard Column from Shop Local
Tableware Today: New Leaderboard Column from Shop Local
August 2024

Shop Local Helps Indie Merchants in Florida Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Florida Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Tennessee Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Tennessee Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Louisiana Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Louisiana Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Delaware Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Delaware Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Pennsylvania Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Pennsylvania Get Google Sales Leads 🔍
March 2024

Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
March 2024

Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
March 2024

Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
March 2024

Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
February 2024

Shop Local Retailers Rank on Page 1 of Google in 60% of States
Shop Local Retailers Rank on Page 1 of Google in 60% of States
February 2024

...