20% Off at Glassworks And Cheeks For Black Friday & Small Business Saturday!
Black Friday and Small Business Saturday are almost here, and we hope you visit us at either location. When you Shop Small with us, you're supporting our business and our community. Enjoy 20% off at Glassworks (some exclusions apply) and 20% off at Cheeks on both days. So join us November 29th for Black Friday or November 30th to celebrate the 10th official Small Business Saturday.
Glassworks and Cheeks offer free gift ...
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Many of us will be with our family and friends this Thursday. I'll take a moment then to give thanks to all the indie retailers that enrich our communities. I'll thank the indie designers that fill our stores and homes with beautiful products.
When I'm in my friend's kitchen, someone may say they need a new spatula from Amazon, or after dinner ask Alexa to turn on Amazon TV. When they do, I'll consider those actions in light of the holiday. I'll share why this is important to consider.
Carol Schroeder, who owns a store in Wisconsin and uses Bridge for her gift registry service, shares her thoughts on "porch pirates"--thieves that steal packages delivered to your front porch.
Carol suggests that porch pirates can be used as leverage to encourage customers to 'buy online, pick up in-store.' When customers do this, they often buy more while in the store picking up the item.
Market buildings are looking down the barrel of a gun. To find out why, check out my article in this month's Tableware Today.
THE LAST WORD
CHART YOUR FUTURE BEFORE BIG TECH DOES
by JASON SOLAREK
Market buildings are starting to take digital seriously. Why, finally? Because Amazon is nipping at retailers’ heels? No. Because Zola is stealing indie stores’ registry business? No. Sadly, the main thing that’s brought markets up to speed has to do with their own dollars and ...
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November 16, 2019
November 16, 2019
Facebook removed 3.2 billion fake accounts between April and September, more than twice as many as last year, shares CNBC.
One may ask: how many fake Facebook accounts still exist?
Many social media platforms are full of fake users and scammers.
Bridge only allows real people to sign up for its platform. We assess each sign up and only allow authenticated businesses and their staff to join. Since we don't rely on advertising revenue, we don't need to allow fake accounts to inflate our user base. ...
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November 16, 2019
November 16, 2019
When we make products overseas, are we long-term weakening our businesses and our communities, and in fact strengthening the product’s country of origin? Today’s WSJ makes the point that foreign countries that produce the goods are the ones gaining high-tech jobs and therefore the high-flying lifestyles. As you may have heard, every day a new person becomes a millionaire in China. Can we say the same in America? Historically, businesses and economists approved the strategy of “innovate here, ...
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November 15, 2019
November 15, 2019
New E-mail Scam Targeting Invoices and ACH Payments
There is a new scam where hackers take over a brand’s email account and request payment via ACH. This financial scam recently happened to a brand that we know. Please note: Bridge has not been a victim of this scam. We are warning businesses to ensure it does not happen to our friends.
Here is how the scam works:
1. A hacker takes control of an employee’s email account such as their Microsoft email user ID and password. This is likely done via a...
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November 12, 2019
November 12, 2019
Amazon has opened an instant portal between our kids and Chinese goods that fail U.S. safety and environmental standards. Today's Wall St. Journal shares that Amazon is helping Chinese sellers upload a new item every 1/50th of a second—resulting in a tsunami of questionable products flooding our homes.
Excessive lead in your kid’s dinner plate? A motorcycle helmet for your son that cracks easily? Get it on Amazon.
One may ask: how could a Chinese-speaking person be expected to know U.S. laws? ...
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Barneys will likely keep thousands of dollars belonging to brides, shares today’s Times. The defunct retailer will keeps the brides’ registry credits if they don’t redeem them by this Thursday.
This is also bad for the brands that were sold via Barneys' registries. For example, let's imagine Barneys sells Waterford. If a bride registered for a Waterford product, and that item was gifted by a family member, Waterford would expect that item to be bought by ...
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Your Bridge now helps you share files more easily. You can easily load PDFs, Excel files, price lists, and more via your Bridge Library. Your business friends will see your files on their Dashboard, as well as in their respective Library.
In the example shown, Babcock Gifts, the premier gift shop of Tennessee, can view files from Mary Jurek, DeVine Corporation, Badash, Casafina, and BIA Cordon Bleu.
When viewing a file on the Dashboard, you can like it, save it, or download it. You can ...
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November 8, 2019
November 8, 2019
From 2,000 stores to 182 stores—that’s how much Sears, the storied retailer that also owns Kmart, has shrunk in just 5 years. That’s a reduction of 90%.
Remember when people said the retail apocalypse was over-rated, or over? With the currents affecting Nordstrom, Neimans, Barneys, and Macy’s, I believe that we’re still in the midst of the storm. And, even after these other retailers close, the remaining ones will have to spend $1.50 for every $1 they take in to compete against Amazon. So, will...
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November 7, 2019
November 7, 2019
New Simone Perele Java At Cheeks!
When lingerie becomes art, you have Simone Perele's Java. This fiercely-chic new pattern is the answer to those moments when your outfit calls for a little attitude. Striking geometric embroidery looks painted on the body, like a tattoo—and the curve-hugging plunge shape of the bra makes it that “going out” piece you’ll reach for on work days and lounge days, too. Find your best fitting Java at Cheeks!
Good news: Bridge will pay10% of your advertising costs.
For example, if you pay $1,000 for a Tableware Today ad, we’ll give you $100. If you pay $2,000, we’ll give you $200.
Benefits:
+ Save money. Make your advertising budget go further.
+ Sell more. When retailers join you on Bridge, they report selling 13% more product.
+ Show more of your product on your retailers' websites.
Shown here are two examples:
+ Waterford print ad in Tableware Today.
+ ...
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November 2, 2019
November 2, 2019
Amazon is Winning Because of: Bots
Amazon most likely has lower prices than most stores--including yours, shares Retail Dive.
Excerpt: "With the holiday sales season underway, Amazon is pricing 20% below other online retailers on average in key product categories, according to a study by Profitero."
You may ask, how is Amazon wining this online price war? I'll share my answer: Bots. Amazon has unleashed an army of bots to crawl and scrub all of your data and websites, and report it back to Amazon ...
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You can now search within just one brand. In the example shown, a customer on Babcock's Bridge Store can search just Juliska items. This feature helps when searching for an item from a brand and not wishing to see results from all brands. If a Bridge Store has 10,000 products, and a customer wishes to search for "plate," it may be easier to search within a brand via this feature.
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October 26, 2019
October 26, 2019
Wonder how prices are so low on Amazon? Yes, many items are stolen (at the time of purchase) or counterfeit, but there’s another reason: they’re bought after you buy them using stolen credit cards. In other words, they’re stolen after the ‘legit’ purchase. Recently, a retailer reported that it was being asked to ship Versace items to far off locations, only to have the credit card holder say it didn’t order them. They say their credit card was stolen. The reason the scammer ordered the goods ...
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October 25, 2019
October 25, 2019
From which store would you shop, the one offering free 2-day shipping or the one charging $105 for standard delivery?
The first one, of course. Which leads us to the rules your store needs to follow:
Rule #1: Do NOT seek to break even on shipping Rule #2: Seek to LOSE money on shipping!
Most retailers share with me their fear about losing money on shipping. What ends up happening? They end up losing: the entire sale. What about that $1,000 Herend order? The store is less likely to get it because it'...
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October 22, 2019
October 22, 2019
We're happy that REI, with 154 stores and $2.4b in revenue, is finally catching up to Bridge.
REI, the outdoor gear retailer, made news last week when it announced that it was offering an expanded selection of gear online from big brands like Salomon (the outdoor, athletic shoe company).
Excerpt:
The expansion allows customers to choose from a wider range of products. "This functionality opens up so many doors for our customers and gives them access to new sizes and styles of products that we ...
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