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A store owner named Alice from South Carolina called me this AM:
She owns a jewelry store started more than 50 years ago.
Like most retailers, she has an older website with little product on it and no online registry.
While the economy was good, Alice kept putting off investing in a new website.
When the Coronavirus outbreak happened last week, she faced the reality of having to spend $5k on a new website that would take two months to setup. Alice feels that is too much
Crate & Barrel sent me a compelling email. What can we learn from it when crafting our own marketing emails?
Email's feature:
1. Mentions flatware in the subject line.
2. Create urgency: displays an "Ends Monday" deadline at the top.
3. Promotes "free, local" delivery.
4. Shows a call-to-action "Shop Now" button.
5. Shows a nice table setting.
Pay customers to shop with you: that's what it will take to stay afloat.
We can learn a lot from this Best Buy email:
1. Promote free shipping with a very low threshold. Best Buy requires just a $35 order. What do your competitors offer?
2. Give away money to shop with you. Best Buy is offering me $5 knowing that I'll likely spend $50.
3. Show smiling faces in your advertising and emails. Show real workers--do not use stock photos.
4. Set a deadline by when customers can ...
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March 16, 2020
March 16, 2020
To our dear friends of Parkleigh,
Yes, it is actually happening. Parkleigh is making the very difficult decision to temporarily close our doors in response to the COVID-19 outbreak.
We know this is the most responsible decision we can make for you, our beloved customers, and also for our beloved staff.
For the time being, we will remain just a phone call away, and we will have a minimal staff on hand to take a phone order, or if you are simply seeking a friendly chat. Our website will remain ...
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In this month’s HFN magazine, Editor Allison Zisko gives Bridge a shout out in her ‘Letter from the Editor’ column. She encourages the home goods industry to adopt digital marketplaces (trade shows) now, and notes that Bridge started offering an online platform for the tabletop industry years ago.
She notes that many big, well-funded trade shows (read IMC, which may spend $100m, and Messe) have suddenly seen the writing on the wall and are building competitors to Faire...
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March 9, 2020
March 9, 2020
Whether you're blessed with a green thumb, or just love to enjoy them for a short time... our new garden pieces will rival the colors in even the brightest of blooms. ?
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E-commerce sites get 21% of their traffic from organic Google searches, followed by Facebook (9.6%) and Instagram (1.5%), shares a study b Oribi. In other words, boosting your Google ranking is twice as important as posting on Facebook because more than 2x of your sales come from Google.
Sadly, I see many stores spending their 'marketing efforts' posting Facebook content--thereby helping Facebook sell ads to the store's competitors--and the stores inadvertently ignore the bigger sales ...
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Sadly, we learned of this hack LAST week when it actually happened in...wait for it...April 2019–almost a year ago.
I predict that hacking is going to happen to more and more brands and stores in our industry. I think these victims will either turn over most online operations to a third party—or close due to costs. I know of a jewelry ...
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When buying a gift online, customers will now be more likely to enter a gift message. Bridge added to the checkout page an image of a gift envelope and text asking "Include a Message With Your Gift?"
This gift envelope image and text will only appear if the purchase is for a gift registry purchase. If the purchase is not gift registry related, a customer can still enter a gift message.
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News outlets like the Wall St. Journal have shared that Amazon is full of fake products, counterfeits, and listings with exaggerated prices. In today’s WSJ, Amazon shares it removed 1 million fake health products related to the Coronavirus. Amazon’s action supports the accusations that Amazon often fails when it comes to policing its marketplace. It’s rare ‘action’ is actually a sign of larger ‘inaction.’ While these Coronavirus products may have ...
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February 28, 2020
February 28, 2020
Grocery stores are increasingly turning to robots—some with cute paste on eyes—to replace humans. While the eyes are cute, what does this mean for employment for the low skilled?
One way that Amazon keeps prices low is not hiring low-skilled workers when it can replace them with robots.
Also please note how easy it is to REGISTER AT THE BEST --- IN-STORE (whenever you want) --- to BROWSE AROUND, PEEK and PICK what is JUST RIGHT FOR YOU !!! ... or ONLINE on this beautiful website !!!
Lawrence was key in fighting for easier computer experiences where there is one interface instead of a 'backend' and 'front end'. Before Lawrence, it was common to do all your adding and editing in one 'view' or mode, and then switch to another mode to what you did. Lawrence helped merge these two worlds so you can add, ...
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February 20, 2020
February 20, 2020
Amazon will be offering luxury brands mini-sites on which they can sell items, set their prices, and design the website’s aesthetics, shares today’s WSJ. This service will only be available to luxury brands. If this sounds...simply reasonable(!) then it shows how far Amazon has polluted retail. When the web started 25 years ago, it was about setting your own path, setting your prices, and dare I say adding your own design flourish. Thank you, Amazon, for bringing the web back ...
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February 18, 2020
February 18, 2020
Our newest collection is a unique collaboration with Louisiana-based ceramicist Gretchen Murchison, featuring sculptural bowls and platters inspired by floral and botanical forms. Who's ready for the Bloom collection? ?
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