What Threads can teach us about leveraging our existing network when launching a new service.
July 22, 2023
Threads, a new Twitter-like service from Meta, the owner of Instagram, launched this month and almost immediately attracted 40m active daily users. The service’s growth has since stalled and now has just over 10m daily users, but that is still commendable. The Wall Street Journal shared that this impressive launch was largely possible because Meta used its built-in network of one billion Instagram users. This user base helped it overcome the “cold start” problem of acquiring ...
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In the book The Cold Start Problem, Andrew Chen says that the 'network effect’ is really three effects:
The acquisition effect
The engagement effect
The monetization effect
In the beginning, a business seeking to build a network has to concentrate on acquiring users, even if they are non-paying. Companies often give away the service, especially software companies, and we can see that with Facebook, Slack, TikTok, and many others. Bridge didn’t do ...
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Create a fairytale experience and enjoy quality time with family and friends. The best meals are those prepared by loving hands and the fondest memories are made gathered around a table. Happy Holidays from Calaisio!
CALAISIO
natural elegance, extraordinary durability
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When I was a kid, my mom instilled in me a lesson to always get paid for my work. When I went to mow a lawn or do my newspaper route, she’d remind me, “Be sure you get paid.” As an adult, these flashbacks are vivid like a scene from Citizen Kane—just swap out the Rosebud sled with my newspaper delivery bike. Today, this lesson still resonates when running Bridge. When calling a store that hasn’t paid its Bridge bill, I’m confident in asking ...
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When is the last time you received a Starbucks gift card? I’ve received them as holiday gifts, and I’ve given them to sales reps as thank you gifts. Starbucks gift cards, like their shops, are ubiquitous. They are almost as popular as gift cards from our nemesis: Amazon.com. Just about every month, a company offers me an Amazon gift card if I sign up for a service. WBGO, the local, Newark-based, non-profit radio station known for jazz, recently offered me an Amazon gift ...
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I don’t own a car, yet I have a strange desire to read Dan Neil's car column each weekend in The Wall St. Journal. Why would someone who doesn’t own a car, won’t be buying one soon, and hasn’t owned one in 25 years read a car column? It's a mix of enjoying the design and technology of automobiles, wanting to know what Dwayne Johnson may be buying next, loving Dan’s witty writing style, and, confession, simply being 13-years old at heart. Cars are ...
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Pay customers to shop with you: that's what it will take to stay afloat.
We can learn a lot from this Best Buy email:
1. Promote free shipping with a very low threshold. Best Buy requires just a $35 order. What do your competitors offer?
2. Give away money to shop with you. Best Buy is offering me $5 knowing that I'll likely spend $50.
3. Show smiling faces in your advertising and emails. Show real workers--do not use stock photos.
4. Set a deadline by when customers can ...
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October 25, 2019
October 25, 2019
From which store would you shop, the one offering free 2-day shipping or the one charging $105 for standard delivery?
The first one, of course. Which leads us to the rules your store needs to follow:
Rule #1: Do NOT seek to break even on shipping Rule #2: Seek to LOSE money on shipping!
Most retailers share with me their fear about losing money on shipping. What ends up happening? They end up losing: the entire sale. What about that $1,000 Herend order? The store is less likely to get it because it'...
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October 1, 2019
October 1, 2019
We truly had the best time at our home show!! Thanks to our Skyros rep Bob for allowing us to give away a lovely decanter! Laurel Gerald we hope you enjoy it!!
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February 22, 2019
February 22, 2019
? WHO WANTS $1,000 CASH?!
I have teamed up with several Spartanburg businesses to give away $1,000 to one lucky winner. ?Please follow the rules listed below to enter to win: 1οΈβ£ Like this photo on facebook 2οΈβ£ Follow everyone that @spartanburggiveaway is following 3οΈβ£ Tag 3 friends and comment βDoneβ when you are finished!
?BONUS ENTRIES: you get 5 entries if you post this on your story and tag me and @spartanburggiveaway (make sure we are tagged so that we can see it and make sure you get your ...
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February 17, 2018
February 17, 2018
Today is Random Act of Kindness Day so we are giving you 20% off one regular price item today only. Come out and enjoy Wine and Shopping from 10 to 5
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Wednesday, Dec. 6, 2017
Wednesday, Dec. 6, 2017
Mark your calendars for this Wednesday starting at noon until 6 we are hosting a double Trunk Show with Sweetie Pie Jewelry and Anthea Borum beautiful line of candles. Like and Share with all your friends to get the word out and we will enter you into our give away drawing
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November 25, 2017
November 25, 2017
Reminder - Today is the day to get a free gift card all day long and attend the Southern Roads Pottery signing event at the store from 1 until 3pm!
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October 15, 2010
October 15, 2010
Net-a-Porter founder's insights about selling online
The Wall St. Journal magazine interviewed the founder of the online store Net-a-Porter. I think her views may be able to help Bridge partners sell more. Some excerpts are below:
Excerpts:
People have attributed the siteβs success to the black box. I think itβs because everyone had such low expectations of what online shopping would beβthat it had to be no-frills, discounted goods picked from a shelf and shoved into an ordinary cardboard box. Weβ...
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