Allison Zisko in this month’s HFN shares that The Knot has launched its own direct-to-consumer sales channel—seeking to cut out its long-standing brick-and-mortar partners like Macy’s, Target, and indie stores.
This new sales channel raises the stakes on the growing battle between The Knot and Zola.
Macy’s, Walmart, and Target would be wise to team up and launch their own gift registry platform—akin to how the TV networks collaborated to ...
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Part of my job is to review registry software. I ensure that it works well for retailers, registrants, and gift-givers (family and friends). I also assess whether it offers good value (price vs results).
A retailer recently shared with me that it uses the service MyRegistry.com. I reviewed the retailer's site and how a customer would make a registry purchase via MyRegistry.com. For privacy purposes, I changed the name of the store in the screenshots shown.
Indie Bridge stores outrank two national chains when one Google’s gift registry service for a state.
Breed & Co. and P.S the Letter, two Texas-based stores that use Bridge to power their online stores, beat Dillard’s and Target when one Goolges “gift registry Texas.” When one Googles other state names, Bridge retailers in those states also beat national chains.
When stores choose to power their online operations with Bridge, they are choosing ...
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VIETRI AND BRIDGE PARTNER TO HELP INDEPENDENT STORES
Retailers Can Receive $150 For Joining Bridge Network
July 15, 2020
NEW YORK, NY – VIETRI, known as the premium importer of luxury tabletop goods from Italy, has launched a new program to help its independent specialty retailers online and in-store. VIETRI has agreed to offer its authorized retailers a credit of $150 towards future purchases by opening a free account with the e-commerce community ...
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When a shopper visits a retailer's website, it often sees just a fraction of what a brand offers. With Bridge, we can help retailers and brands fix this problem. To examine the solution, let's examine how a customer can shop for Juliska on two different retailer websites. One retailer uses the Juliska Smart Products service and the other does not.
Last week, a Beatriz Ball sales rep helped Sara, the owner of The Monogram Shoppe in Indiana, succeed online. As you know, everyone is shopping online. Here is how the rep helped the store:
The sales rep provided a Bridge sign-up sheet to the store.
The store used the sheet to ask Beatriz Ball and other brands to sync products.
The store emailed Bridge this sheet.
Bridge quickly processed this sheet and emailed the store back a free Bridge account.&
Material Possessions, a gift shop in Illinois, needed a quick solution to boost its online presence. With Amazon and Covid-19 nipping at indie stores' heels, stores need to quickly boost their online offering.
In just 24 hours, Material Possessions opened a Bridge account and is currently offering 15,000+ products for sale. The retailer can sell these products directly from its Bridge Store--or it can export the products and import them into its parent website (https://...
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New features for retailers:
1. You can now customize your horizontal navigation's font and link colors.
Previously, your horizontal navigation ("Home," "Gift Registry," "Designers," etc.) was dark gray with white links. Now, you can make it any combination you'd like. In the example shown, it's a white background with gold links.
To customize your link colors, please do this:
A. Visit your Bridge account.
B. Log in.
C. Roll over "Management" ...
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Getting more registrants to register at your store.
Watch this training:
1. Visit your account's Success Checklist. The video is on the right-hand side.
or
2. Please contact Bridge to for the Vimeo URL.
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You can customize your Bridge gift registry home page. Below are some tips to accomplish this. Please note: you have to be logged in to your account to customize your design and view edit features.
Add your logo. You can do this by visiting 'Your Account Profile' and clicking on the 'Design' tab.
Customize your horizontal navigation bar color and font. You can do this by visiting 'Your Account Profile' and clicking on the 'Design' tab.
When buying a gift online, customers will now be more likely to enter a gift message. Bridge added to the checkout page an image of a gift envelope and text asking "Include a Message With Your Gift?"
This gift envelope image and text will only appear if the purchase is for a gift registry purchase. If the purchase is not gift registry related, a customer can still enter a gift message.
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Why keep past registries? Because friends and family forget to buy gifts from your store :)
In the example shown, we see an anniversary reminder prompted a registrant’s friend to purchase another gift from the store. By keeping past registries, your Bridge software can send emails to friends and family members encouraging them to purchase gifts.
We recommend you maintain past registries for 3 years or more after the wedding date.
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Curious why you don’t sell more online? Answer: selling online is brutally competitive. Just ask Brandless, a company with more than $100m in funding that just closed and laid off all 70 employees. Selling online often produces the opposite of what you’d expect: thin margins.
One bright spot in e-commerce: gift registries. Gift registry orders have higher margins, lower customer acquisition costs, and a built-in promoter for your site: the bride. Don’t think this...
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Your Bridge gift registry software looks better in Google than your competitors' software. In this example, we can see how Breed, a retailer in Texas, appears in Google. Breed's listing shows the number of registries and reviews. Competitors listings do not show quantitative information--and look drab by comparison.
Google 'likes' this these statistics because it shows that your registry software is unique and you're servicing customers. Customers like these statistics because ...
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Atlanta Seminar Offers Selling Strategies for Independent Stores Casafina and Vietri will host Bridge’s Jason Solarek in their respective showrooms
Allison Zisko // Editor in Chief
January 15, 2020
Jason Solarek, Bridge CEO, and Matt Hullfish, Casafina’s national sales manager, at a seminar last year.
ATLANTA—Tabletop brands Casafina and Vietri are collaborating with e-commerce platform provider Bridge on two training sessions at the International Gift & Home ...
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