48 Results:
January 24, 2015
January 24, 2015
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March 8, 2014
March 8, 2014
The New Yorker magazine surmises that brands are losing power and each item offered by a brand must prove its worth:
(excerpt:)
"...if a car was made by G.M., or a ketchup by Heinz, you assumed that it was pretty good. It was hard to figure out if a new product from an unfamiliar company was reliable or not, so brand loyalty was a way of reducing risk. As recently as the nineteen-eighties, nearly four-fifths of American car buyers stayed loyal to a brand.
Today, consumers can
...
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November 6, 2013
November 6, 2013
Triadic is a collection of contemporary vases and a centerpiece inspired by the work of Oskar Schlemmer, the creator of the Triadic Ballet. The collection uses stark geometrical forms and bold lines and colors to evoke human figures in a puppet theater style.
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August 25, 2011
August 25, 2011
From today's Wall St. Journal:
A Toast to Change as Crystal Goes Practical
By J. S. MARCUS
Whether you serve your wine in an IKEA glass costing $2.99, or in hand-cut Baccarat crystal costing 50 times as much, sooner or later you'll have one concern—the ring-shaped stains that wineglasses tend to leave behind.
Some new hand-blown crystal stemware is now strong enough to go into the dishwasher, Jeff Marcus reports on Lunch Break. One
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April 2, 2011
April 2, 2011
I enjoyed this article from the WSJ about the power of video taping products. Excerpts:
In the fall of 2010, the company did a test. It showed its products two ways—with the video and without the video—to track shoppers' behavior. It found purchases increased about 10% when a product included a video description, says Laurie Williams, video and photo products manager at Zappos. The company is still testing to figure out what components affect sales the...
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December 5, 2009
December 5, 2009
Jaguar, Oakley, and other brands are trying to put the 'lux' back in luxury, despite the recession.
By Suzanne Kapner, writer
December 3, 2009: 9:02 AM ET
NEW YORK (Fortune) -- Here's what the financial crisis sounds like at the top of the income ladder: When asked how the recession had impacted her life, one banker's wife said, "The waiting list for a Birkin bag is a lot shorter."
She was referring, of course, to the coveted Hermès handbag. Each bag is ...
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May 18, 2009
May 18, 2009
The following article shows how Chrysler is using its website to drive real world sales. Excerpts:
Nearly six months before the launch, a team at Organic started calculating how much Chrysler would need to spend on marketing to sell its target number of vehicles by figuring out how much Web traffic the company needed to generate.
When the ad campaign went live, the system started calculating whether the commercials were generating ...
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November 29, 2007
November 29, 2007
Today's New York Times reports that party and tabletop designers are turning an eye towards sustainable decorations.
The article:
http://www.nytimes.com/2007/11/29/garden/29eco.html?_r=1&oref=slogin
Article excerpt:
ONE mark of a really good party has always been an almost biblical catalog of waste and excess, lovingly expressed in gallons of Champagne, acres of fabric, plywood and red carpet, and jetloads of exotic flowers. But in a year dominated by talk of...
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