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  1. News from Us
  2. News from Members
  3. Events
  4. Press
  5. Dollars & Sense
  6. Profile Stories
  7. Updates
  8. Training Calendar
  9. Training Videos
  10. Jobs
+ Bridge in the News - Bridge in the News

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January 10, 2022 Windows to the Soul
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Windows to the Soul
January 10, 2022
While I was down in Dallas evangelizing about Bridge, the Dallas Market Center’s software provider and sister company (called MarketTime) invited me to their offices for a meeting. The goal of the meeting was to explore teaming up to help brands and retailers speed products to market, as well as get a leg up on the competition. 

The Dallas Mart consists of two primary buildings, each with atriums and many floors each. I like the Dallas show because of the abundance of ...
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November 29, 2021 Platforms 👠
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Platforms 👠
November 29, 2021
When I was 24-years old, a market research company sent me to Philadelphia to survey potential users about a new offering from General Electric Finance. Your first question may be: "Wait, Jason was once 24?" Your second may be: "GE had a consumer finance arm?" Yes, and yes. GE was once a conglomerate with its hands in many industries, from television to nuclear reactors to jet engines. GE, like Toshiba and Johnson & Johnson, has since shrunk. But the era of the ...
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March 31, 2021 Cleaner is Better
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Cleaner is Better
March 31, 2021
Wouldn't you agree that people around the world are cleaner as they undertake to get beyond the global pandemic of Corona virus.  It seems that it is time to stop advising people to do what we all have memorized about washing hands, social distancing and wearing masks. “Following simple handwashing practices is one of the most effective ways to prevent the spread of many types of infection and illness." Dr.Michele, MD, of the FDA says. “We can’t advise this ...
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March 7, 2021 Our Local Wedding Expo!
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Our Local Wedding Expo!
March 7, 2021
https://ourlocalweddingexpo.com/

Join us TODAY for our first virtual Wedding Expo! 
Find everything you need to plan your PERFECT Wedding Day!
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March 4, 2021 A Coach’s Review: How Does an Analog Retailer Survive in a Digital Universe?
A Coach’s Review: How Does an Analog Retailer Survive in a Digital Universe?
March 4, 2021
There are many e-commerce platforms from which to choose. A store owner can choose from more than 30 platforms including Bridge, Shopify, Big Commerce, and Big Cartel.  Unfortunately, very few software providers are easy to set up and use. Most importantly, they may not improve retail sales.  A store owner is surely mindful of increasing costs and wasting time on software.

Bridge, our e-commerce platform, helps more than 700 indie stores offer a website and bridal registry that...
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December 6, 2020 NYT: Shopify vs Amazon
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NYT: Shopify vs Amazon
December 6, 2020
Yiren Lu shares her experience of setting up a Shopify store in the New York Times magazine.  Ms. Lu reports the setup process was easy, but her online Shopify store failed because it lacked marketing, aka eyeballs and orders.  In her next article, I hope Ms. Lu tries Bridge. Bridge Store helps members fill the marketing component that Shopify is missing. When a store joins Bridge, Bridge instantly points hundreds of links to the store from other Bridge members, which Google sees and ...
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May 15, 2020 Success Story: Material Possessions
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Success Story: Material Possessions
May 15, 2020
Material Possessions, a gift shop in Illinois, needed a quick solution to boost its online presence. With Amazon and Covid-19 nipping at indie stores' heels, stores need to quickly boost their online offering.

In just 24 hours, Material Possessions opened a Bridge account and is currently offering 15,000+ products for sale.  The retailer can sell these products directly from its Bridge Store--or it can export the products and import them into its parent website (https://...
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April 20, 2020 Subscriptions Remove Friction
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Subscriptions Remove Friction
April 20, 2020
Many businesses are struggling during the state-mandated shelter-in-place orders. One industry that is weathering the storm well is technology. Technology companies often deliver services digitally, which obviously makes them ideal to side-step these orders--but they often utilize another feature that makes them profitable now and in general: subscriptions.

Scott Galloway, a business leader and host of an online business class called 'The Sprint,' recently brought to my attention the ...
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August 19, 2019
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August 19, 2019
Nordstrom stock is down 52% in the last 12 months. Only Macy’s stock performs worse in the S&P 500 retail index.

It’s clear that Nordstrom should not have bought HautLook in 2011 and Trunk Club in 2014. In 2016, Nordstrom wrote down the value of Trunk Club by half of its $350m purchase. That’s $175m in value it desperately needed to spend elsewhere to compete with Amazon. Each million dollar mistake today results tens of millions in lost opportunity next year. Mistakes have exponential ...
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March 28, 2019
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March 28, 2019
I was going to recommened reading this Shopify article about converting website visitors to shoppers but then I realized what a rip off Shopify is.

In the screen shot shown, we see Shopify promote nine apps. The apps use the 'freemium' model where you try it for free, then often quickly get stuck paying. In sum, Shopify is nickel and dime-ing users.

When you use Shopify, it's like going to Disneyland and paying for each ride separately. You think that the theme park will be fun but by the time ...
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February 27, 2019
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February 27, 2019
If you're building a new home or looking to renovate an existing one, you won't want to miss the Builders Association of South Central Kentucky 2019 Home Expo this weekend. Our team of design experts from the Corner Studio will be there to offer expert guidance.
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February 20, 2019
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February 20, 2019
Our design team at the Corner Studio is hard at work putting together our booth for the Builders Association of South Central Kentucky 2019 Home Expo. Stop by to see us at the Sloan Convention Center March 1 — 3.
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January 18, 2019
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January 18, 2019
Join us at the Southern Kentucky Bridal Expo this Saturday, January 19 from 11 a.m. — 4 p.m. at the WKU Knicely Conference Center. Meet with out Invitations Designer Christina Worden House and register for your wedding with Susan Stewart Hoechner.
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December 15, 2018
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December 15, 2018
‘Tis the Season of Giving and let the 12 Days of Christmas begin!!! The Southern Kentucky Bridal Expo gives all BRIDES free admission if you Preregister at http://www.sokybridalexpo.com between December 15th - December 27th. Pre-register today for this one time free promotion!!! Merry Christmas from the Southern Kentucky Bridal EXPO on SATURDAY, January 19th at the Knicely Center in Bowling Green. Ky.
Click Here To Register

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October 3, 2018
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October 3, 2018
Does the Facebook hack affect you?

Read NY Times about the Facebook hack

Read Wired's article about the Facebook hack
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March 22, 2018
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March 22, 2018
This home is looking for someone to love it like we have! It truly is a great home! The large rooms, tall ceilings, double brick thick interior walls, exposed brick wall eat-in kitchen...boy if these walls could talk!
A lovely home indead!

Click Here for Video View Post
January 24, 2018
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January 24, 2018
We had a great time Saturday at the 5th Annual SOKY Bridal Expo! So many excited couples that we are looking forward to working with this year.

Our winners of the drawing for 50 free Embossed Graphics thank you notes are:
Jennifer Grothe and Maura Rowland
Stop by at your convenience to select your favorite cards! View Post
January 17, 2018
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January 17, 2018
Are you offering shoppers a “frictionless” experience? Today’s Times covers the National Retail Federation expo. Consumers are now in control vs just looking at a shelf.

More stores will stock less and become more of a showroom. And that’s ironic because previously one would pejoratively refer to browsing in a store and shopping elsewhere as “showrooming.” Now, the stores may actually embrace that idea as long as they can get the customer to buy from it. Buy in store. We’ll ship you the goods—...
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January 9, 2018
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January 9, 2018
Join us at SOKY Bridal Expo January 20, 11am-4pm at WKU Knicely Center. We’ll be there!! View Post
January 1, 2018
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January 1, 2018
Calling all Brides! Join us for Southern KY Bridal Expo 2018!
Click Here for More Info
Click Here to Start Registry View Post

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Shop Local Helps Indie Merchants in Pennsylvania Get Google Sales Leads 🔍
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Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
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Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
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Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
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Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
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Shop Local Retailers Rank on Page 1 of Google in 60% of States
Shop Local Retailers Rank on Page 1 of Google in 60% of States
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