We follow pricing for bundles and tiers of services. Over the last decade, we've tried various pricing approaches, as well as ways to visually convey these service offerings. In this post, I share the pricing for our services for retailers since 2017. In some case, we took a step forward and a step back--it wasn't linear progress. We've drawn inspiration from many sources, including our competitors and Tinder.
Presenting bundles is not limited to signing up for a service. A ...
Read More
How restaurants, hotels, and tableware brands are using loyalty programs--and what indie stores can learn from this.
October 11, 2023
Perk-y
I recently read about a new loyalty program and wondered what we could learn from it. The founder of Eater and Resy, Ben Leventhal, has started Blackbird, a loyalty program service designed for indie restaurants, reports The New York Times (Read the article). Using the Blackbird app, a diner receives a perk for eating at a restaurant. The retailer sets tiers for which the user qualifies for the perk. For example, a restaurant, Nat’s on Bank in New York City, gives tier 1 customers ...
Read More
March 20, 2017
March 20, 2017
Starting on April 1st, you can get a more pleasant dining experience thanks to a new line of in-flight tableware due to Delta and Alessi's partnership.
Excerpt:
.................
Delta carries more than 180 million passengers a year, but only some 25 million will have occasion to lift one of Alessiβs strategically weighted wine glasses to their lips. Why invest in a fancy new line of serviceware that most of your customers will never use?
Simple: Airlines make more money off the premium cabins than ...
Read More