Jewelry designers share in the NY Times how they cultivate a social media following:
"The No. 1 one thing people say to us is, 'You have great social media,' " Danielle said. "People want to see jewelry, but they don't want to be promoted to all the time. If we're at Art Basel or on vacation, people want to see that. It's like flipping through a magazine. They want to see the lifestyle."