38 Results:
March 6, 2019
March 6, 2019
January 6, 2019
January 6, 2019
While this a fair investigation to undertake, I ask the Times to investigate the harmful tax effects of millions of shoppers buying at Amazon. Should we be ...
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December 11, 2017
December 11, 2017
Her tips:
1. Get community/local gov't support.
2. Band together with other businesses.
3. Have an online store/presence.
4. Promote each other/pool resources.
5. Promote what separates you from the other choices/communities.
6. Run community events.
Read more:
https://www.shopify.com/blog/116020101-community-is-at-the-heart-of-one-small-towns-commercial-success
We agree with Dayna's tips. We encourage retailers--and ...
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April 17, 2017
April 17, 2017
From Sunday's NY Times, this article highlights how retail is at a tipping point with the shift from brick & mortar to e-commerce. While it is a big concern to all, we have you covered: Bridge has helped its retailers process 32% more in sales over the last year vs the year before. Bridge's mobile retail software has seen an increase of 55% year over year. As the retail landscape continues to shift, we are moving right along with it.
Read the full article from the Times about e-commerce here
.......
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February 14, 2017
February 14, 2017
The day first became associated with romantic love in the 14th Century! View Post
February 6, 2017
February 6, 2017
December 19, 2016
December 19, 2016
Meet Nambé’s Neil Cohen
Read the full story here, or click this link to be taken to the 41 Madison website.
http://41madison.com/table41-neilc.html
Designer Talks: Nambé’s Neil Cohen
Neil Cohen applies his serendipitous and playful style to designs in metal, crystal and lighting for Nambé. Cohen's product designs for Nambé are cohesive in functionality and aesthetic. His refined designs are works of art that can be used every day ...
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October 27, 2016
October 27, 2016
Independent lab tests show that voluspa's coconut wax blend burns up to 90% cleaner than a 100% soy wax candle of the same size and fragrance. Beautiful creamy white ...
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September 8, 2015
September 8, 2015
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August 31, 2015
August 31, 2015
Brochure websites vs. E-commerce websites
Squarespace & Wordpress vs. Bridge & Shopify
Carol Schroeder, a store owner who pens a nice blog about retail, reviews website design services in her post this week. Carol mostly covers 'brochure style' website design tools. Brochure sites are characterized by attractive pictures and often a lack of functionality. My hope here is to stress how different brochure websites are from online stores. It's also to share my view that brochure sites are good for ...
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May 19, 2014
May 19, 2014
Israeli designer Dror Benshetrit established his studio in New York in 2002, after working in Paris and studying art and product design in The Netherlands. His first commercial product was the Vase of Phases for Rosenthal. It represents his early experiences in New York, coming into a large metropolitan area as young and naïve, not aware of challenges in the industry, and feeling broken."
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January 29, 2014
May 18, 2009
May 18, 2009
The following article shows how Chrysler is using its website to drive real world sales. Excerpts:
Nearly six months before the launch, a team at Organic started calculating how much Chrysler would need to spend on marketing to sell its target number of vehicles by figuring out how much Web traffic the company needed to generate.
When the ad campaign went live, the system started calculating whether the commercials were generating ...
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May 11, 2009
May 11, 2009
This article below from Ad Age tells about a mall that gives points to people for visiting it. Accrue enough points, and the person get perks, such as valet parking. We heave heard about giving points after making a purchase. The idea of offering them just for visiting seems novel, and worthy of considering for websites. I'd like to see some home goods companies offer a similar arrangement to the general public and retailers. For example,...
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September 14, 2008
September 14, 2008
This article from Ad Age below says that online advertising delivers twice the return on investment as television. Few tableware companies advertise on television, but many do advertise in magazines and trade publications. My question: does online advertising also beat out magazines? I would imagine so. I can't imagine that a tableware ad in Tableware Today for $500, $1,000, or $1,200 can deliver as much as that amount spent online. So, ...
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January 30, 2008
January 30, 2008
Louis Vutitton will start advertising on televion and in movie theaters according to an article in today's New York Times. The upscale home goods industry should realize that it's time to adopt the moving image for promotion. Production of video has come down in price, and upscale consumers increasingly expect moving image. Brands used to see the moving image as 'common,' but Vuitton's strategy shows this view may soon be as outdated formal-use only china....
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November 30, 2007
November 30, 2007
The luxury hotel giant the Ritz-Carlton will be running a new series of edgy commercials, according to today’s Wall St. Journal. If the hotel were a tableware brand, which one would it be? Maybe Bernardaud (the hotel does use this brand). The difference though between Bernardaud and other luxury tableware lines like it and the Ritz is that the Ritz is smart enough to change. The new ads will be fun, creative, and contemporary. According ...
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