Pay customers to shop with you: that's what it will take to stay afloat.
We can learn a lot from this Best Buy email:
1. Promote free shipping with a very low threshold. Best Buy requires just a $35 order. What do your competitors offer?
2. Give away money to shop with you. Best Buy is offering me $5 knowing that I'll likely spend $50.
3. Show smiling faces in your advertising and emails. Show real workers--do not use stock photos.
4. Set a deadline by when customers can ...
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Barneys will likely keep thousands of dollars belonging to brides, shares today’s Times. The defunct retailer will keeps the brides’ registry credits if they don’t redeem them by this Thursday.
This is also bad for the brands that were sold via Barneys' registries. For example, let's imagine Barneys sells Waterford. If a bride registered for a Waterford product, and that item was gifted by a family member, Waterford would expect that item to be bought by ...
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October 26, 2019
October 26, 2019
Wonder how prices are so low on Amazon? Yes, many items are stolen (at the time of purchase) or counterfeit, but there’s another reason: they’re bought after you buy them using stolen credit cards. In other words, they’re stolen after the ‘legit’ purchase. Recently, a retailer reported that it was being asked to ship Versace items to far off locations, only to have the credit card holder say it didn’t order them. They say their credit card was stolen. The reason the scammer ordered the goods ...
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October 3, 2019
October 3, 2019
New holiday baby clothes have arrived!! Stop in today to see the adorable collection. Perfect for family photos and holiday cards❤️❤️❤️?
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September 26, 2019
September 26, 2019
Tomorrow is International Love Note Day and we want to help you spread the L O V E! ? If you come in and purchase in-stock notecards, free prints and monograms are included! ❤️
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September 23, 2019
September 23, 2019
Madelyn Posey Lady Printer, Owner of Posey Letterpress, Maker of all things crafty. Madelyn grew up in Rochester, NY. She is a self-proclaimed paper addict, ink mixer, and letterpress printer. She loves to send snail mail. When she is not behind an antique press you can find her leading a sing-a-long, learning the ukulele, or riding her cruiser when vacationing in Santa Cruz. Her cards featuring Rochester City’s symbol or lilacs have lots of city spirt and have delighted our customers. How do ...
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September 17, 2019
September 17, 2019
If you love Anne Neilson, the author of Angels In Our Midst, stop by Mary Tuttle's to see all the beautiful books, cards, and candles we have in stock. They make beautiful and thoughtful gifts <3
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You can customize your home page slides. You can add pictures of your store, products, events, and more.
In the examples shown, we see how the Seattle-based store Timothy de Clue loaded a picture of a wine glass with the Pike Place Market in the background. Persnickety, a shop based in Madison, MS, added a picture of its store's exterior.
By default, your Newsfeed slideshow includes slides promoting gift cards, your gift registry, and reviews. You can hide these if you wish. You can also ...
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August 9, 2019
August 9, 2019
It started with just a few cards. Cordel Cordaro’s whimsical birds on greeting cards literally flew out of our MacKenzie-Childs store. Customers started talking about having his art in their homes and seeing it out in the community. We even heard touching stories about his commissioned work and the heartfelt thought that went into creating special art for Rochestarians. We realized we had a good fit on our hands and starting carrying his prints, ornaments, originals and art plack-its. Cordell ...
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July 26, 2019
July 26, 2019
TOOLS TO ROCK YOUR POSTS by DIANE SEIDLE
If you’re a long-time merchant, you probably never considered that you’d have to become a content creator. Here are several tools that make creating content easier than ever; not only do they help produce posts, in many cases they even supply the creative ideas.
Of all the available tools, Canva is the beast of content creation. I wrote about it in this column several years ago and still use it to create awesome social media posts for Facebook, Twitter, ...
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I developed Bridge Network, an e-commerce platform, that is not included in this article. Here are some things I have learned over the last 20 years of e-commerce development:
1. The article’s ranking criteria includes themes and templates. I believe you don't need an assortment of templates to have a functioning (or successful) e-commerce site. Just look at ...
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July 18, 2019
July 18, 2019
✨Anne Neilson Home ✨ Delivering FAITH with flourish: Creating Art and Lifestyle products that provide one-of-a-kind beauty and quality giving to a Higher Purpose. Choose from Scripture Cards, Luxury Candles, Journals and Books.??
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First read:
There are millions of indie stores in the world who don’t get to succeed online. They get ripped off by web designers and coders, pay more in local taxes than big tech companies, don’t have access to cheap money from Wall St. (like big tech companies), and can’t protect themselves from hackers looking to steal credit cards. They are prevented them from running their business, helping their customers, and servicing their communities. Due to these expenses and ...
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June 17, 2019
June 17, 2019
Gift cards are perfect for any occasion, from birthdays to anniversaries! Pick one up for your next celebration.
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June 17, 2019
June 17, 2019
Rachel Cordaro started off with just a few cards in our MacKenzie-Childs Department. Our customers loved them! We quickly expanded her selection and her art pieces have developed quite the following! Rachel’s brand is now one of our top 50 vendors!! Out of the 1,000s of brands we carry her art and vision is really speaking to our guests! We love supporting local artists and are thrilled by Rachel’s success. Our MacKenzie-Childs manager asked her some behind the easel questions to find out about ...
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May 20, 2019
May 20, 2019
From birthdays to anniversaries, graduations, and more, gift cards are the perfect way to show you care!
It’s the first impression you leave on the guests attending your wedding. Invitations designer Christina House specializes in wedding invitations, save the dates, programs and thank you cards.
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May 6, 2019
May 6, 2019
Pick the Perfect Mother's Day Gift
We celebrate Mother’s Day every day of year at Over the Moon, but for the most special of days, we believe in giving gifts that are as unique and as gorgeous as Mom is! We've put together our favorite collection of Mother's Day gifts, each of which will make her day more memorable. If you're stumped on what gifts to get for Mom, you can’t go wrong with a monogram present! For the woman who cherishes her home and playing hostess, explore our home gift ideas from...
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May 2, 2019
May 2, 2019
No matter the occasion, gift cards make the perfect gift! Pick one up for the next birthday, wedding, anniversary, or graduation you attend.