How to view key performance statistics to determine how Shop Local is helping your business.
September 11, 2023
Your Shop Local Store has a new feature: We've added a new Performance Statistics page to your account. This page makes it easier to access your account's stats.
Previously, this page was titled "How Shop Local is Helping My Business?" Now, the page is titled "My Account's Performance Statistics."
For Retailers, the stats displayed on the Performance Statistics page include:
How competitive techniques can help lure clients and grow a network.
September 10, 2023
Andrew Chen shares in 'The Cold Start Problem' that many times, networks are competing in a zero-sum game. One network gets a customer to join their network and thereby not participate in another. For example, when a driver used Lyft instead of Uber, Uber, which Chen helped, lost. And it lost in two regards: Uber lost the revenue from the lost ride, and Lyft gained the revenue. Chen’s team was tasked with getting drivers to use all their time driving for Uber and thereby unraveling Lyft&...
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How premium plan tiers help businesses sell more and increase margins.
September 7, 2023
Dating apps are launching higher-priced premium tiers, according to last week’s The Wall St. Journal. Hinge offers a new $50/month plan, and Tinder is launching a $500/month plan. The League already offers a $1,000 plan. These pricey plans take the sting out of Bumble’s $60/month plan.
Why are companies offering such plans? Because even if Tinder only gets 10% of users, that's millions. Plus, the profit and margins are likely higher for customers using these plans. A normal ...
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We are pleased to announce Anton Studio Designs' products are ready for Syncing.
Anton Studio Designs joins our network of 115+ premium brands that Sync products with 1,300+ fine indie stores.
Established in London in 2012, Anton Studio Designs aims to provide design conscious customers with stemware and glassware that reflects their own personal flair. They are a sophisticated brand whose products will transform any table setting into an unforgettable experience.&...
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A shopper, Joshua Looby, shared this reply to the email he received after placing an order on our Shop Local platform:
"Thank you, Jason, I love small business it's the backbone of the country and the world really. It's nice to see this level of care and customer service that most large-scale companies have forgotten about."
Joshua made a purchase at Thalia and Dahlia, an indie retailer in Ohio. After placing his order, Joshua received an email from Jason Solarek, Shop Local...
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A retail client recently decided they'd like to delete some past wedding registries to "save money." This raises the question, "Does deleting old registries save money?" We assessed the question and found that deleting old registries likely doesn’t save a retailer money. The reason is that it costs more to replicate our automated marketing efforts with more costly manual efforts.
How to quickly find and navigate to popular registry-related services.
August 28, 2023
Your Shop Local Store has a new feature: We've made it easier to access important registry-related services and content. This feature reduces the number of clicks needed to perform actions and access pages.
In the Master Bar of your Store, there is now a Registry icon. This icon’s drop-down includes many of the popular registry-related services your business likely uses. Previously, you would need to visit the Management Home page to view many of these links.
How to update your brands' wholesale terms by adding an opening order.
August 24, 2023
Your Shop Local Store has a new feature: A brand can now add an opening order amount to its Wholesale Terms.
In the example shown, we see the Wholesale Terms section for Juliska. In this section, Juliska can update the opening order amounts for both of the brands it distributes. These amounts will be shown to retailers that wish to add Juliska or Capucine de Wulf to their accounts.
If you are a brand, please follow these steps to add your opening order amount:
I was inspired to read that what we do today as a software company can be traced back 42,000 years to a bone in a South African cave. I realized this after reading The Wall St. Journal’s review of ‘Empire of the Sum,’ a book about pocket calculators.
Here’s the lineage: We’re in the software business, which is a relative of the computer business, which is a relative of the pocket calculator business (just ask Steve Wozniak, co-founder of Apple, who ...
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My colleague Josh shared this poem with us. I like the parable about doing things for others. At Bridge, we support the poem’s view by building a platform that helps growing indie businesses. We build solutions for problems (“chasms”) that existing customers have knowing that future businesses that join us (“the youth”) will benefit from these digital bridges. To our team: Thank you, Bridge Builders.
We are pleased to announce Villeroy & Boch products are ready for Syncing.
Villeroy & Boch joins our network of 115+ premium brands that Sync products with 1,300+ fine indie stores.
Since its founding in 1748, Villeroy & Boch has grown into a leading, global, lifestyle brand offering dinnerware, drinkware, flatware, and home decor. They continue to leave lasting impressions all over the world with their fine products that include popular ...
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A shopper, Cindy, shared this reply to the email she received after placing an order on our Shop Local platform:
"LOVE supporting local businesses! Thank you for your nice email -- what a lovely touch! Best, Cindy"
Cindy made a purchase at White Peacock, an indie retailer in Colorado. After placing her order, Cindy received an email from Jason Solarek, Shop Local's Founder & CEO, thanking her for supporting local and placing an order with an indie retailer.
We place the year on the back of the shirt in the style of a sports jersey. The sports reference is a nod to us playing on the same team together to help indie stores.
(We didn’t do a 2020 t-shirt. Oops. Not many businesses wanted to commemorate the year of the pandemic.)
Thank you, Bridge team, for a successful 2023 ;)
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How partnerships can be used as a marketing tool to elevate a company's brand and reputation by associating with quality partners.
August 7, 2023
I’m at Sweetgreen, a salad-focused restaurant, and I spotted this sticker on the preparation window. Sweetgreen is promoting Sullivan Street Bakery. Why would it dare do that? I believe it’s because it benefits Sweetgreen: people use a brand’s name to quickly deduce information, such as quality and value. People know that Sullivan Street Bakery is good. And, even if they don’t know it, they know that a bakery provided it and that it’s not from some stale loaf....
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I chuckled when I was asked to author this column, as I have been known to have the last word from time to time. As I prepare to leave the industry that has given me so much (I eagerly accepted the opportunity to work in the gift and home area in 1986), I can vividly recall the excitement I felt when I first entered the creative space that we get to live and work in every day. I have been exposed to scores of creative people; I met and worked with artists and buyers who were inspired and ...
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EMON MAASHO, CEO AND PRESIDENT OF ORREFORS, NORTH AMERICA, is representative of the exciting trajectory in this 125-year operation. The über-exec joined the New Wave Group in 2013, a time when Orrefors and Kosta Boda (OKB) were underperforming assets in the portfolio. "Our crystal brands are national treasures and a part of Swedish history," Maasho affirms. And he wanted a front row seat in their revitalization. Maasho was placed in charge of the new hotel and restaurant division ...
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I have a stack of virtual news clippings that either struck my fancy, taught me something new, or just made me shake my head in bemusement. On their own, they may not be enough for me to make a point, but together they have a thought-provoking synergy (and I'm sure I'll figure out what that is by the end of this column).
Our industry has been negatively affected by the loss of American manufacturing after we entered a long stretch of automation and outsourcing in the late 1970s; every ...
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What Threads can teach us about leveraging our existing network when launching a new service.
July 22, 2023
Threads, a new Twitter-like service from Meta, the owner of Instagram, launched this month and almost immediately attracted 40m active daily users. The service’s growth has since stalled and now has just over 10m daily users, but that is still commendable. The Wall Street Journal shared that this impressive launch was largely possible because Meta used its built-in network of one billion Instagram users. This user base helped it overcome the “cold start” problem of acquiring ...
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