Will fine china manufacturers and retailers offer 'secret' discounts?
This article below from today's NY Times shares how brands and retailers in our market are offering 'discreet' discounts. How do we act on this info below to compete?
August 1, 2009 High-End Retailers Offering More Discounts
By STEPHANIE ROSENBLOOM Scott Stuart was at the Bloomingdaleβs store in Manhattan when a salesman sidled up to him, said a private sale was under way and offered him a discount on the slacks he was inspecting.
Chrsyler using its website to help predict real world car sales
The following article shows how Chrysler is using its website to drive real world sales. Excerpts:
Nearly six months before the launch, a team at Organic started calculating how much Chrysler would need to spend on marketing to sell its target number of vehicles by figuring out how much Web traffic the company needed to generate.
When the ad campaign went live, the system started calculating whether the commercials were generating ...
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June 9, 2008
June 9, 2008
Teroforma.com
This new home goods website Teroforma means well, but the navigation is horrible. They should've minded everyone's warnings about sites done entirely in Flash.
The article below is what HFN's Allison Zisko had to say about it. If Ms. Zisko or anyone at Teroforma has any thoughts, I'm happy to take posts on this. Thank you.
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New Site Promotes the Customized Table
05/19/08 By Allison Zisko
NEW YORKβA newly launched Web site, βdesigned by consumers ...
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October 19, 2007
October 19, 2007
Did you get the e-mail about how successful e-mail marketing is?
This article from Advertising Age offers us a sigh to relief: we don't have to build AJAX-infused websites, we just have to send out e-mails. We can all do that. Article - click here
Excerpt:
A Single-Platform Player Surviving in a Multiplatform World Pilot Group Is Eschewing Web 2.0 Trends and Focusing on Its Stable of E-mail Newsletters -- Can That Model Last? By Abbey Klaassen Published: September 03, 2007