Did you know that Facebook has recently changed its formula to show more news from friends and family and less news from your business?
Due to this change, most of your retailers don't see the news that you post on Facebook.
What can you do about this? Bridge has a free solution: You can have your Facebooks posts copied to your Bridge's news page. This news will be seen by your Bridge retailers and reps. This news may also appear alongside your product on their Bridge sites. ...
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February 6, 2018
February 6, 2018
National_Geographic, Cornell Lab of Ornithology, National Audubon Society as well as 100 other organizations have joined together to declare 2018 "The Year of the Bird". This effort aims to heighten public awareness of birds because of their wonder and beauty. The artists at Herend have always been fans of the avian family and continuously strive to find innovative sculpting and painting techniques to fully capture the charm and allure of birds from the common backyard songbird who likes to “...
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October 10, 2017
October 10, 2017
New Erimish bracelets have arrived in Halloween colors and beautiful pinks and silvers for Breast Cancer Awareness Month!
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May 29, 2017
May 29, 2017
While I was visiting Rochester, NY, I noticed West Elm's nice table tent promoting its gift registry.
As you likely know, Bridge has a similar table tent that we give retailers for free. These tents are important to raise awareness. Ask us today for ur free tents. Get covered. :)
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April is Autism Awareness Month! In honor of this awareness, Nest Candles came out with the "Blue Garden" collection. They will give 10% of the proceeds to Autism Speaks and Persnickety will match that and give their percentage to our local groups. So come buy a candle and support Autism Awareness Month and your local families!
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January 15, 2017
January 15, 2017
Main Street vs. Wall Street How a 4-person web design firm united 200 indie stores against a $40m competitor
What if someone said that they're spending $40 million to beat up your small business? That's what new online gift registry retailer Zola plans to do. (Please see attached NY Times picture.) Gift registries are the last refuge of small, Main Street businesses and Zola has borrowed (in the banking world they call it "raised") $40m to swipe this registry business. Zola is backed by the same ...
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January 6, 2017
January 6, 2017
The Atlanta and Dallas trade shows are almost here. Is your showroom ready to sell? You'll want to have your Bridge materials on hand. Shown: - Bridge flyer (front and back) - Bridge buttons - Bridge table tent - Bridge window decal
The above materials raise awareness about how easy your business is to work with.
When a retailer connects with you on Bridge, the retailer will sell more of your product :)
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November 2, 2016
November 2, 2016
SOUTH, a premium home goods store in Chapel Hill, North Carolina, shared its table tents display. Looking good! The table tents are raising awareness and boosting registrants.
My recent column from Tableware Today Magazine: Using Facebook Messenger
More than 89% of users access Facebook on their mobile devices and check Facebook an average of 14 times a day. These folks have an intimate relationship with Facebook Messenger. Did you know you can create personal relationships with your customers by reaching out to them on Facebook Messenger? Are you even using Facebook Messenger in your business? And what exactly is Facebook Messenger anyway?
Fisherman's Wife, a boutique with lots of charm in North Carolina, shared this picture. The store put its Bridge gift registry promotion on its front door. Tell us how it helps increase awareness. ps - we'll get you a professional decal soon. ;)
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January 22, 2016
January 22, 2016
How can you promote your gift registry? Put a sign on your door. Put another at your cash register. Bridge is giving you a free file to download that you can print and use.
The file is a PDF. You can print this file and use as is, or you can customize it. You can use this to make your window sign or your sign for your checkout.
The goal: raise awareness that you offer a gift registry. You'll be surprised at how many people don't know you have a registry.
After you print it out, please send us a ...
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August 26, 2015
August 26, 2015
It's National Dog Day, so if yours is among the 47% of U.S. households that own a dog give him or her an extra dose of TLC today! The occasion was founded to raise awareness of the many homeless dogs needing homes and acknowledge family dogs and the dogs that work selflessly each day to save lives, keep us safe and bring comfort.
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October 4, 2013
October 4, 2013
October is Breast Cancer Awareness month, go pink with your S'well bottle!