According to Google, Bridge is helping indie stores beat big box stores in the gift registry SEO race. In a study of searches by state, Bridge ranked above Target, Bed Bath & Beyond, and Dillards in Google's results.
Bridge conducted this study by using Google 'Incognito Mode' to search for: South Carolina Gift Registry Alabama Gift Registry Georgia Gift Registry
In the attached Google results screenshot, I’ve highlighted Bridge's stores in green, Target in orange, Dillard's in purple, and Bed ...
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May 10, 2019
May 10, 2019
Cilla Marea consists of extraordinary giftware pieces in four different motifs, and is inspired by the rough beauty of the seas and men that brave the waters
Your Bridge 2.0 update is complete. Your site now offers a smoother, cleaner experience for customers--and you.
Your upgrade to 2.0 software is free and automatic--you do not need to take any steps. This free upgrade is especially valuable because a new retail website costs $11,000 - $29,000 on average to setup. (Source: Atlantic Business Technologies.)
1. You will wish to learn what is new in 2.0.
I will be sharing a video about what is new in Bridge 2.0.
How do you get more customers to see your products? Tip: make your product names longer. Fill them with keywords and descriptive text.
Market research firm Gartner shares that a hair care line that ranks well on Amazon has 3x the number of words in product name and description areas as other brands.
Excerpt:
Maple Holistics’ current best-selling product, Biotin Shampoo, has 338 words in its product description and 35 words in the title and lists key ingredients like zinc.
Use your garden flower soap to add fragrant decor to any sink or bath area.
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January 21, 2019
January 21, 2019
The gently curving lines and generous surface area of the Beatriz Ball VENTO Rebecca Oval Medium Bowl with Handles will make it your go-to piece for serving salads and snacks.
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January 20, 2019
January 20, 2019
We love it when customers share photos of the treasures they have found at LBH! This pomegranate piece from Michael Aram sure takes green apples to a whole new level doesn’t it?
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December 7, 2018
December 7, 2018
Before our Downtown Light Up festivities on Fountain Square Susan Stewart Hoechner and Nolan Miles joint the Bowling Green Area Chamber of Commerce for the holiday open house. We’re open until 7 p.m. tonight, so stop by and enjoy some apple cider with your favorite interior design team!
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Do you offer 'special order' items? These may be custom built items or items imported from overseas upon request. If so, it's important to let customers know this because these items often take longer to arrive to customers. There may also be special terms and restocking fees that apply to them.
You can now designate items as Special Import. This information will appear on the item's Details page.
Designate items as Special Import:
1. Login to Bridge.
2. Visit item.
3. Below product ...
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October 15, 2018
October 15, 2018
We are so excited to be the exclusive area dealer for these BEAUTIFUL Any occasion cards! The outer card contains flower seeds and can be planted. The card is an Arkansas product and the stunning photography is done by an Arkansas photographer.
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September 28, 2018
September 28, 2018
For 40 years, we have been a proud member of the Bowling Green Area Chamber of Commerce and have advocated for economic development in the BG community. Thanks to the Chamber for the recognition at this morning's meeting!
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You can now easily see what percent of your online orders are registry related.
To view this new feature, you'll:
1. Login to your Bridge.
2. Roll over "Management" at the top and from the drop down click on "Reporting Overview."
3. On the Reporting Overview page, look for this area: "Online: Registry vs Non-Registry (Online and mobile orders only)."
Most indies stores will get the majority of their online orders from registry sales. The ...
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August 9, 2018
August 9, 2018
Vahan.......sold exclusively in our area at Brown's in downtown Vidalia.
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Tuesday, June 26, 2018
Tuesday, June 26, 2018
It's time to CELEBRATE! Stop by our Corner Studio at 4 p.m. to celebrate our grand opening with the Bowling Green Area Chamber of Commerce -- 900 State Street. Giveaways, refreshments and snacks await!
Carol Schroeder shares this neat collaborative marketing program her community is doing: they're all accepting the same gift card. Cool idea!
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Carol's post: If you are looking for a new way to promote your town, shopping district or mall as a shopping destination, a shared gift card may be a good option. We’ve recently created one to help Monroe Street, the part of Madison, WI where our shop is located, survive a year of roadwork. And we sold an impressive $7,500 worth of cards...
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May 9, 2018
May 9, 2018
FOR RETAILERS:
Please find our updated pricing for the Bridge service here. This updated pricing will take effect July 1st, 2018.
In some areas, Bridge is giving your business notably more. For example, in April of 2017 Bridge offered your business 10 Smart Brands for $59. In May of 2018, Bridge is providing your business with the product data from 40 Smart Brands for $49. In sum, you can receive 400 percent more product data yet pay 17% less.
If you are unsure how this affects what you'll pay ...
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April 9, 2018
April 9, 2018
In the book The Four, the author Scott Galloway praises companies that reduce the 'friction' of completing an action. For example, Uber makes ordering a taxi easier. In the case of Amazon (which I often rail against), he noted it makes online shopping easier.
Which leads to the questions: what is Bridge making easier? What 'friction' is it removing for users?
Bridge reduces the pain points for a retail business in these areas: + Adding products to its website. + Adding news to its website. + ...
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March 18, 2018
March 18, 2018
Macy’s has a nice wedding registry area.
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March 8, 2018
March 8, 2018
Watch the Webinar:
Gift Registry 202 ~ Advanced Registry Features
In this webinar, I cover:
1. Recap of 101 webinar.
2. Confirming a registrant completed the five-step incentive program.
3. Utilizing the weekly emails that warn you about missing information and/or sales.
4. Using the Items requested page.
5. Using the Registry Administration page.
6. Using Registry ID # and special pricing.
7. Using Registry Accounting page.
8. Using the new Redemption Period feature.
9. Finding ...
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February 17, 2018
February 17, 2018
Our new front display area of our store! We are so please to share it with you! Thank you to Fritz and his men, Simpson Brothers painting, and to our fabulous staff for helping get this completed!
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