Beatriz Ball's newly expanded palette of metals will add color to yourSpringtime table in scrumptious tones of gold, rose gold, gunmetal and silver.
• Shown above, the multifunctional SIERRA MODERN Onyx Double Dip (Gold) is a perfectly elegant solution for many serving needs. Presented in a brushed gold finish, the cleverly designed piece separates and harmonizes your favorite foods.
• The SIERRA MODERN Plano Long Oval Platter (Gold) in a warm rosy ...
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How to connect with or invite the sales reps assigned to your brands to sell more and quickly access their contact information.
March 20, 2023
Your Online Store has an updated feature: you can now more easily connect with your sales reps.
On a brand's home page, you can invite your sales rep to join you on the Shop Local platform. Your store can also edit or remove a sales rep assigned to a brand.
Connecting with your sales reps helps your store contact the right rep more quickly, sell more products, and work more efficiently.
The fabulous SIERRA MODERN Pedestal Cake Plate (Gold) boasts a richly textured, fabric-inspired top surface with a generous serving area, contrasting with a smoothly polished tapered base. Designed to hold a cake, but also perfect for serving a variety of foods in high style. The elevated gold-tone piece adds a modern new dimension to Beatriz Ball’s award-winning designs.
Mix and match SIERRA MODERN shapes, textures and finishes for an inspired and inspiring ...
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How to view key wholesale information for your brands to save time and avoid errors when processing orders.
February 23, 2023
Your Bridge Shop Local Store has a new feature: you can now more easily access a brand's wholesale information. This wholesale information helps your store more quickly and accurately process an order.
Your brand's Collection page now displays this information:
The Times covers how indie shops in Austin helped develop SoCo and now are being edged out by Hermès and Lululemon.
Excerpt:
“The story is always the same,” said Mr. Hodge, who owns the Big Top Candy Shop and Monkey See Monkey Do novelty shop. “The scrappy locals go into a run-down area, they take it over, they rebuild it into a destination area that’s attractive.”
But the quirky ambience on the grand avenue doesn’t last long, he ...
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How having the right defaults makes decisions easier for clients and helps them be more successful.
January 27, 2023
When you look at your driver’s license, it lists if you’re an organ donor. Twenty years ago, only 20% of people were donors, but today 80% are—thereby saving millions of lives. Did people become more kind? No, the question on the application was changed from opt-in to opt-out. People signing up for or renewing a license are now by default enlisted in organ donation. Lesson: the right default answer in medical care can save millions of lives. Similarly, the right defaults ...
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This basket gives any area that needs storage a unique appearance. It is made with strong handles and is woven from natural vines. Fits in a closet or on a shelf while being perfect for your bedroom requirements. The attached handles make carrying the basket simple and convenient. Available in 2 sizes.
CALAISIO
natural elegance, extraordinary durability
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Featuring layers of gold leaf foil under handmade glass, this Beatriz Ball centerpiece has a rich and sophisticated look that is at home in both modern and traditional interiors.
Beatriz Ball’s GLASS New Orleans Cracked Gold Foil Leafing Centerpiece with Scalloped Edges (Gold) boasts a generous serving area enlivened by a wavy scalloped border. Sure to be the center of attention on any Holiday table!
A beautiful example of reverse glass gilding in which layers of porous cracked gold ...
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Your Bridge Store has a new feature to encourage customers to complete a registry purchase. Your Bridge Store now displays gift givers' names on a registry's list. This strategy is designed on two principles:
Consumers are more likely to make a purchase if they see that others have made a purchase.
Consumers are more likely to make a purchase if they know the name of an existing gift giver.
When we brainstorm about making Bridge better, we want to turn over every stone. We explore many avenues, from increasing collaboration to lowering product prices to enhancing marketing. What if an improvement was right in front of us—constant to all of these concepts? Regardless of what feature we offer, there is one constant: navigation. Navigation is fundamental to allowing members to easily find what they need—and discover what they didn’t know they needed.
While drinking Athletic, a non-alcoholic (fake!) beer, I noticed that its box proclaims that it gives back 2% to local trails. I love walking trails, and I thought: the next time I venture to have a sober night, I’ll pick up another box of Athletic. (Thanks, Athletic, for giving out $2.5m in trail grants.) Warby Parker gives a pair of eyeglasses for each pair bought (they've given 10m pairs!), while Bombas does this for socks. Bookshop.org gives a percent back to small ...
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When we talk about prices, there are two prices that are important:
The price that we charge clients.
The price our clients charge their customers.
We normally talk about the former, aka how our prices compare with other competitors, like Shopify or wholesale services like Faire.
Of increasing importance to us is what our retailers charge their customers. Walmart recently announced that it was taking brands to account and pressuring them to keep ...
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Still popular in many areas one of the favorite tasks of becoming a bride is picking out items for the couple’s gift registry. Instead of spending money on decorations for the head table a new trend is for the couple to use their own signature dishes and side pieces to set their head table. This can include their dishes, silverware, glasses and even items from their favorite collections.
Guest are asked to help by shopping their gift registry and paying special attention to adding ...
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Last week, we talked about the power of advertising and how Dietrich Mateschitz, the co-founder of Red Bull, wielded it by sponsoring Mini Coopers, fringe sporting events, and Formula 1 races. Advertising makes a statement and helps people change their minds—specifically to make a purchase. There are people who do similar things in order to change society. We often call them activists. Activists and advertisers possess a similar skill set. In 1950, Ian Hamilton stole a stone slap ...
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In 35 states, Bridge Stores appeared on page one of Google when doing a wedding registry related search. In many states, Bridge Stores dominated the results. For example, for Georgia and South Carolina searches Bridge Stores claimed six spots on Google's first page.
Study Details:
We Googled "gift registry" and the state’s name.
We researched results for 48 states. (Bridge has clients in 48 states; the only states that don
In her new book ‘Quit,' Annie Duke shares that the best poker players only play 25% of the hands they are dealt, whereas others play 50%. Ms. Duke talks with Stewart Butterfield, the founder of a few startups, most recently Slack (which is an acronym, which I didn’t know). Slack wouldn’t have been born if Mr. Butterfield didn’t drop a video game company to start Slack. Likewise for Twitter which was born out of the failed blogging company Odeo. Ms. Duke's lesson: winners ...
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Scott Galloway, the NYU business professor and firebrand, pens a weekly, attention-grabbing article about business trends. In last week’s post, he noted the rise of the attention economy. (...Yes, my post is an attention-seeker writing about an attention-seeker writing about attention.) Comparing our current economy to those of the past, Mr. Galloway notes that today’s oil is time. He tracks the growth of digital companies like Netflix, Microsoft, Facebook, and TikTok that...
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Put it on a pedestal!
The fabulous SIERRA MODERN Pedestal Cake Plate (Gold) boasts a richly textured, fabric-inspired top surface with a generous serving area, contrasting with a smoothly polished tapered base. Designed to hold a cake, but also perfect for serving a variety of foods in high style. The elevated gold-tone piece adds a modern new dimension to Beatriz Ball’s award-winning designs.
Mix and match SIERRA MODERN shapes, textures and finishes for an inspired and inspiring ...
Read More