It was October 2021, and I had just finished my first in-person trends seminar since the pandemic impacted all industry shows. At the end of the image-packed program, an audience member raised her hand and challenged, “Do trends even matter anymore?”
It was a valid question. The pandemic had disrupted business, upended supply chains, transformed education, revealed vulnerabilities, altered priorities, and unexpectedly claimed many lives. The question was tinged with cynicism. Pent...
Read More