How we can bring clients together to build a larger network.
February 4, 2023
Economist Bent Flyvbjerg encourages us to find our “Lego” in his new book “How Big Things Get Done.” Mr. Flyvbjerg, whose new book is reviewed by Ben Cohen in this week’s The Wall Street Journal, says that most large projects that are completed successfully use a modular approach. Excerpt from The Wall Street Journal:
“That’s the question every project leader should ask: What is the small thing we can assemble in large numbers into a big ...
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Our retailers recently told us that customers are calling and asking about non-existent brides, and brides are asking about non-existent registry gift lists (e.g. wedding registry lists, baby lists).
We investigated the issues and below is what we found.
What is Happening:
We found that many of these purchases are coming from registrants that open a ‘universal registry’ on websites such as Zola or MyRegistry. These universal registry services allow the registrant to add ...
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Our retailers recently told us that they were confused by strange registry orders. The stores are receiving gift registry orders on their sites but the retailer does not have a registry for the gift recipient at its store. Customers are calling and asking about non-existent brides, and brides are asking about non-existent registry gift lists (e.g. wedding registry lists, baby lists).
We investigated the issues and below is what we found.
What is Happening:
We found that many of...
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Photos capture such beautiful moments and memories. A statement frame from Beatriz Ball embraces treasured memories in sophisticated style.
The shimmering FRAME Sierra Modern Croc 8 x 10 Frame (Gold) in a champagne gold-tone features a sumptuously textured crocodile-inspired surface rendered fresh and new with a proprietary metallic finish.
Similarly, the FRAME Pieles Croc 8 x 10 Frame presents the same texture in a silvery, hand-polished finish of Beatriz Ball’s signature metal.
In the book The Cold Start Problem, Andrew Chen says that the 'network effect’ is really three effects:
The acquisition effect
The engagement effect
The monetization effect
In the beginning, a business seeking to build a network has to concentrate on acquiring users, even if they are non-paying. Companies often give away the service, especially software companies, and we can see that with Facebook, Slack, TikTok, and many others. Bridge didn’t do ...
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Your Bridge Store has an updated feature: You can now more easily manage who subscribes to emails, including products newsletters and wedding reminders. You can now more quickly view subscribers, as well as add and remove them.
Previously, one would see all subscribers’ emails in one field, with emails separated by a comma. To add a subscriber, one typed the team member's email into this field. With this update, all the subscribers appear in a vertical list. To add a subscriber, ...
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Your Bridge has a new Events page that makes it easier to view your store's recent sign ups and anniversaries.
In the example shown, we see the Registry Events page for a store.
The page shows:
Recent Weddings.
Recent Wedding Anniversaries.
The new page also has a "View email template" link under the registrants' names. This link opens a new email in your computer's native email program. The email is pre-populated with the registrant's names, email address, a link to ...
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Photos capture such beautiful moments and memories.
A tarnish-free Beatriz Ball frame of hand-polished metal enhances your favorite photo, and is a brilliant addition to any mantle, desk, or bedside table. Makes a thoughtful present for any occasion, and with a precious personal photo included, it is sure to make a meaningful connection with the recipient.
Pearl borders have long been a popular motif for articles of home décor. Beatriz Ball’s ORGANIC PEARL is a new spin of ...
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Still popular in many areas one of the favorite tasks of becoming a bride is picking out items for the couple’s gift registry. Instead of spending money on decorations for the head table a new trend is for the couple to use their own signature dishes and side pieces to set their head table. This can include their dishes, silverware, glasses and even items from their favorite collections.
Guest are asked to help by shopping their gift registry and paying special attention to adding ...
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NEW YORK, NY, Oct. 24, 2022 – Bridge, an e-commerce community, reported that it's helping indie stores rank on page one of Google in 76% of states for wedding gift purchases. The findings are based on a recent study that Bridge conducted regarding wedding registry purchasing.
Study Findings:
For 38 state searches, Bridge Stores appeared on page one of Google. This represents 76% of all states. When just calculating the states in which Bridge has clients (48),
In 35 states, Bridge Stores appeared on page one of Google when doing a wedding registry related search. In many states, Bridge Stores dominated the results. For example, for Georgia and South Carolina searches Bridge Stores claimed six spots on Google's first page.
Study Details:
We Googled "gift registry" and the state’s name.
We researched results for 48 states. (Bridge has clients in 48 states; the only states that don
A true Mariposa classic. Introducing the new Linzee Collection. Both sophisticated and sleek, it is sure to complement any style of home decor. Our Linzee frames and trays are perfect to gift all on their own or with an added touch of personalization. Personalize with a wedding date or family name, the possibilities are endless. Each piece is handcrafted from 100% recycled aluminum and boxed in a Mariposa gift box.
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Utterly simple design and completely gorgeous. The Beatriz Ball SOHO Rectangular Medium Brooklyn Platter is notable for its simple rectangular shape and shimmering hand-polished surface.
Great on the table, bar or kitchen island, it absolutely invites sharing. Handmade by skilled artisans, this is a multi-purpose tray you'll appreciate as much for its supreme functionality as for its artistic originality. Several Brooklyn styles to choose from. Makes an awesome gift!
When I was a kid, my mom instilled in me a lesson to always get paid for my work. When I went to mow a lawn or do my newspaper route, she’d remind me, “Be sure you get paid.” As an adult, these flashbacks are vivid like a scene from Citizen Kane—just swap out the Rosebud sled with my newspaper delivery bike. Today, this lesson still resonates when running Bridge. When calling a store that hasn’t paid its Bridge bill, I’m confident in asking ...
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Kristin comes to Plum Southern with 25 years in the destination wedding world. She has her own wedding retail line that will now call Plum Southern home.
Watch for upcoming bridal events including retreats, subscription boxes and so much more!
At Bridge, we make buying wedding gifts easy. Today’s Times covers buying a wedding online, which may start at $2,000. For people that grew up with an iPhone, it makes sense that more in-person purchases would be converted to online transactions.
The name David is derived from the Hebrew word for “beloved” and this is appropriate as the PEARL Collection David trays have been some of the best loved (and bestselling) items since their introduction over 20 years ago.
Designed with distinctive curvilinear handles, classic proportions, and surrounded by a rim of metal pearls, the David trays embody style and versatility. Available in a number of shapes and sizes, a David tray is practical and elegant solution for a multitude of...
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This premium woven placemat and napkin ring brings nostalgic vibe of rusticity. Handwoven by skilled artisans with locally harvested vines, it makes the most beautiful display with any dining events or party theme. Set of 4.
CALAISIO
natural elegance, extraordinary durability
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🥂🍾We’re sincerely grateful to all Skyros brides and their grooms for allowing us to share this very special time of your life… We wish you joy, love and happiness on your wedding day as you begin your new life together!
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#skyrosbride
#skyrosdesigns
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💦Hello August… an exquisite beach table set with Isabella Ivory & Ice Blue has us day dreaming of a sunny summer walk along a sandy shore!! 🏝#skyrosdesigns #skyrosbride #howisummer #isabella
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