Here for the boos! 🍷👻 It's the season for spooky sipping, so turn to our stylish glassware and bar tools for Halloween entertaining that's black, white, and chic all over. 🏁
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Bridge welcomes Messermeister as the newest member of our Smart Products program.
Founded in 1981 by Bernd Dressler, Messermeister is a leading manufacturer of premium handcrafted chef's knives, kitchen cutlery, and cooking tools -- the go-to brand for everyone, from professional chefs to at-home cooks. Women-owned & California-based.
Messermeister and its 433 products are ready for syncing.
This past week I finally started doing a better job of sharing our vision. A company’s vision and how it shares this story is a key pillar in its growth. A company can grow without being a good vision sharer (storyteller), but it makes the growth slower and harder. When one gets up on stage (metaphorically) and shares their vision, with passion, it’s magnetic and can help split the sea. What medium did we add to our story-sharing tools this week? Video. I made and shared ...
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There are many e-commerce platforms from which to choose. A store owner can choose from more than 30 platforms including Bridge, Shopify, Big Commerce, and Big Cartel. Unfortunately, very few software providers are easy to set up and use. Most importantly, they may not improve retail sales. A store owner is surely mindful of increasing costs and wasting time on software.
Bridge, our e-commerce platform, helps more than 700 indie stores offer a website and bridal registry that...
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Today’s WSJ investigates the opportunities and importance of AI for retail. Expensive computer systems will deliver the search results that are most likely to produce a purchase. Customer profiles will be calculated to maximize customer happiness and sales. Stores lacking these costly digital tools and profiles will wither away.
Bridge is aware of these opportunities and is expanding its code base to embrace them.
Retailers know that Bridge offers the easiest online tools to help them sell more. For this reason, the distributor Vista Alegre, which is Portugal’s largest producer of porcelain products, promotes Bridge in its advertisements. Retailers using Bridge and reading Tableware Today will see the logo and know that the products shown are already available to sell via the store’s respective Bridge Store. If the retailer does not use Bridge yet, it may join the brand on Bridge for free.&...
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Shopify's Chief Operating Office said on CNBC last week:
“While other companies are trying to build empires, we are arming the rebels...”
That's a clever quote that could be applied to our retailer base. Bridge is helping hundreds of retail 'rebels' fight back against the hegemony of Amazon. Bridge gives indie stores and brands the software tools they need to connect, sell, and grow.
Today is President's Day, and rebels fighting a big empire is fitting. Let the ...
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Market buildings are looking down the barrel of a gun. To find out why, check out my article in this month's Tableware Today.
THE LAST WORD
CHART YOUR FUTURE BEFORE BIG TECH DOES
by JASON SOLAREK
Market buildings are starting to take digital seriously. Why, finally? Because Amazon is nipping at retailers’ heels? No. Because Zola is stealing indie stores’ registry business? No. Sadly, the main thing that’s brought markets up to speed has to do with their own dollars and ...
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October 25, 2019
October 25, 2019
From which store would you shop, the one offering free 2-day shipping or the one charging $105 for standard delivery?
The first one, of course. Which leads us to the rules your store needs to follow:
Rule #1: Do NOT seek to break even on shipping Rule #2: Seek to LOSE money on shipping!
Most retailers share with me their fear about losing money on shipping. What ends up happening? They end up losing: the entire sale. What about that $1,000 Herend order? The store is less likely to get it because it'...
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August 15, 2019
August 15, 2019
The Best Cast-Iron Pans To Make Your Food Way Healthier Liz Moody By Liz Moody Contributing Food Editor
Image by mbg creative / iStock Our editors have independently chosen the products listed on this page. If you purchase something mentioned in this article, we may earn a small commission. August 15, 2019 — 9:08 AM Share on: Cast-iron pans might be one of the top kitchen tools that chefs and health professionals agree upon. The heavy weight allows for durable, even cooking (many lighter pans have "...
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July 26, 2019
July 26, 2019
TOOLS TO ROCK YOUR POSTS by DIANE SEIDLE
If you’re a long-time merchant, you probably never considered that you’d have to become a content creator. Here are several tools that make creating content easier than ever; not only do they help produce posts, in many cases they even supply the creative ideas.
Of all the available tools, Canva is the beast of content creation. I wrote about it in this column several years ago and still use it to create awesome social media posts for Facebook, Twitter, ...
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I developed Bridge Network, an e-commerce platform, that is not included in this article. Here are some things I have learned over the last 20 years of e-commerce development:
1. The article’s ranking criteria includes themes and templates. I believe you don't need an assortment of templates to have a functioning (or successful) e-commerce site. Just look at ...
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May 17, 2019
May 17, 2019
According to Google, Bridge is helping indie stores beat big box stores in the gift registry SEO race. In a study of searches by state, Bridge ranked above Target, Bed Bath & Beyond, and Dillards in Google's results.
Bridge conducted this study by using Google 'Incognito Mode' to search for: South Carolina Gift Registry Alabama Gift Registry Georgia Gift Registry
In the attached Google results screenshot, I’ve highlighted Bridge's stores in green, Target in orange, Dillard's in purple, and Bed ...
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March 1, 2019
March 1, 2019
Access the Security Assessment Page: 1. Login to your Bridge. 2. At the top of your page, roll over "Management" and from the drop down under Customers click on "Security Breach." 3. On the Security Breach page, you'll see tools to help your store.
Please contact Bridge with questions. Thank you.
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August 24, 2018
August 24, 2018
We love getting new furniture in, just like this counter-height dining room/gathering table and bar stools that arrived TODAY. How cute is this?!
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August 22, 2018
August 22, 2018
What Does the Gump's Bankruptcy Mean for Your Business?
As you likely know, Gump’s filed for bankruptcy. The famous San Francisco indie store's crash is having wide-ranging consequences for our industry. 41 Madison tenants likely lost more than $1,000,000 on Gump's.
Yet, the economy and stock market are doing very well. How to explain these contrarian events? Furthermore, you surely are asking: How did Gump's reach this low--and more ...
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March 21, 2018
March 21, 2018
Adorn your bar with glimmering bar tools and gorgeous glasses from juliska official. Cute hipster bartender not included!
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