The Times' magazine recently reviewed the book summarizing service Blinkist. Blinkest claims to give members $89,000 in value (the combined value of books offered) for $8/month. That's a great deal for readers.
A great deal for retailers: Bridge gives retailers $65k in value for $0 month. Bridge offers approved retailers up to 65,000 products from 109 premium brands for $0 per month. We estimate that each synced product to their online store saves them $1 and three minutes in labor...
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Scott Galloway, the NYU business professor and firebrand, pens a weekly, attention-grabbing article about business trends. In last week’s post, he noted the rise of the attention economy. (...Yes, my post is an attention-seeker writing about an attention-seeker writing about attention.) Comparing our current economy to those of the past, Mr. Galloway notes that today’s oil is time. He tracks the growth of digital companies like Netflix, Microsoft, Facebook, and TikTok that...
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Today’s Gen Z gift registrants want to do everything online, often on their iPhone 14. They want to start a registry, add products, remove products, edit quantities, and view purchases. They don't want to call the store to do this.
In the adoption of digital tools, another trend is also at play: female shoppers are busier than before. Today, more women graduate from college than men. Women are increasingly doctors, CEOs, and world leaders. (Italy just welcomed its ...
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We're happy to see three brands promote Bridge in Tableware Today's October/November 2022 issue.
In each advertisement, the brand displays Bridge’s ‘B’ logo. The brands promoting Bridge include:
Bordhallo Pinheiro
Pampa Bay
Vista Alegre
A brand shows the Bridge logo so that retailers will know that they can easily sell the products shown. Since e-commerce makes up 30% of U.S. retail sales, retailers want to carry brands that make selling online quick and ...
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RetailDive shares that Levi's is opening a shop within a shop in Hudson’s Bay's Vancouver store. We believe in this concept. Bridge offers an online shop-in-shop experience via its Product Syncing service.
When I was a kid, my mom instilled in me a lesson to always get paid for my work. When I went to mow a lawn or do my newspaper route, she’d remind me, “Be sure you get paid.” As an adult, these flashbacks are vivid like a scene from Citizen Kane—just swap out the Rosebud sled with my newspaper delivery bike. Today, this lesson still resonates when running Bridge. When calling a store that hasn’t paid its Bridge bill, I’m confident in asking ...
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Last week, Amazon bought iRobot, the company that makes Roomba, the robot vacuum cleaner, for $1.7b. Why? Yes, their 'Rosie from the Jetsons' has AI and is in your home (which is where Amazon wants to be), but the reason Amazon wants it is because customers want it. Which leads us to ask: Why do customers want Roomba? Because it does something that humans find annoying and hate doing: cleaning. Roomba has spotted the value that robots bring to the world and it's not simply being ...
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We're happy to see four brands promote Bridge in Tableware Today's August/September 2022 issue.
In each advertisement, the brand displays Bridge’s ‘B’ logo in the lower left or right of the page. The brands that promote Bridge include:
Bordhallo Pinheiro
Carmel Ceramica
Pampa Bay
Vista Alegre
The brands show the Bridge logo so that retailers reading the publication will know that they can easily sell the products shown. Since e-commerce makes up 30% of U...
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When I explain Bridge's Product Syncing service, I sometimes compare the service to the store-within-a-store concept at the mall. I didn't know that Jerry Chazen, who helped found Liz Claiborne, pioneered that concept in the 1980s. Thank you, Jerry.
While walking down Broadway last weekend, I discovered this plaque regarding Gorham, a producer of fine metalware and flatware. The plaque shares that Gorham was located in this first-ever mixed-use building built in 1883. Notably, Gorham is still producing beautiful products today and is a member of Bridge's Product Syncing service. Ironically, the brand's modern-day showroom was just seven blocks away until very recently. (This building is at 19th St. and Broadway and the Lifetime Brands ...
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We're happy to see four brands promote Bridge in Tableware Today's June/July 2022 issue.
In each advertisement, the brand displays Bridge’s ‘B’ logo in the lower left or right of the page. The brands that promote Bridge include:
Bordhallo Pinheiro
Carmel Ceramica
Pampa Bay
Vista Alegre
The brands show the Bridge logo so that retailers reading the publication will know that they can easily sell the products shown. Since e-commerce makes up 30% of U.S. ...
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142 of our retailers are using a sales program called Bridge. A store uses Bridge to more easily sell our products. I think Bridge would be a good fit for your business, too. I’m writing to invite you to join us on Bridge.
Bonus: Join us on Bridge by next Friday, May 6th, and Skyros Designs will give you a $200 shopping credit with us.
Retailers that use Bridge report selling 18% more. In fact, our best ...
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We are pleased to participate in a promotion with Casafina Living. Please find the letter that Matt Hullfish, National Sales Director, shared with his retailers below.
Thank you,
Jason
..............
Dear Friends and Family of Casafina,
272 of our retailers are using a sales program called Bridge. A store uses Bridge to more easily sell our products. I think Bridge would be a good fit for your business, too. I’m writing to invite you to join us on Bridge.
...
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Bridge welcomes D’Argenta to our Product Syncing service.
D’Argenta features an assortment of home décor from luxury to everyday products that are hand-made by artisans in Mexico. Each unique piece will dazzle your guests and make your home an art museum. Crafted of precious metals, silver, gold, and copper, each piece compliments every room, every season, and every day.
D’Argenta now shares 462 products in 5 collections via Bridge. Please view their synced ...
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Stores and brands sometimes ask us: How does Bridge compare to Faire?
I thought we'd compare the two service providers.
Similarities: Bridge & Faire
Audience. Both service the retail industry. In particular, both service brands and retailers. Bridge also services sales reps, and Faire tries to steer clear of them--which is one reason reps don't like Faire much.
Delivery method. Both are online platforms.
Service offered. Faire is a wholesale marketplace. It
An article in today’s Times cites the high cost of acquiring customers, which ranges from $100 to $800. Excerpt:
“Estimates of an often-cited retail metric known as customer acquisition costs range from $100 to more than $800 per customer, said Daniel McCarthy, a professor at Emory University’s Goizueta School of Business, who has done extensive research in the field.”
Physical retail is one of the most expensive ways to acquire customers. An online ...
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Jeff Lawson, CEO of Twilio, a software company valued at $28 billion, was recently interviewed in the Wall St. Journal. When he shared who his advisors are, I was surprised to see Danny Meyer, the restaurant kingpin who owns Shake Shack (another publicly-traded company). Mr. Lawson read Mr. Meyer’s book “Setting the Table” and was impressed to learn about the difference between service and hospitality. Service is the delivery of the technical aspects of ...
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