I’m going to presume you know Taylor Swift, the pop superstar with widespread public appeal and a vast fan base, who has influenced not only the music industry, but popular culture, politics, and economics. Her recent $5 billion Eras tour had a fiscal impact greater than 50 countries. The Taylor Swift economy has reached every town in America, measured in national retail sales figures, global inflation, and municipal economic bumps where concerts were held. The Swift microeconomy reaches ...
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EMON MAASHO, CEO AND PRESIDENT OF ORREFORS, NORTH AMERICA, is representative of the exciting trajectory in this 125-year operation. The über-exec joined the New Wave Group in 2013, a time when Orrefors and Kosta Boda (OKB) were underperforming assets in the portfolio. "Our crystal brands are national treasures and a part of Swedish history," Maasho affirms. And he wanted a front row seat in their revitalization. Maasho was placed in charge of the new hotel and restaurant division ...
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