Salisbury, a leading maker of metal giftware, is including a Shop Local flyer in its wholesale shipments to retailers. The flyer encourages the retailer to join Shop Local and Sync products with the company. This service instantly helps the retailer more easily sell what is in the box they just received.
The store is able to receive the box π¦ —> Sync with the brandπ±—> and quickly sell the product to its customers π.
Costa Nova, a leading maker of table and giftware, is including a Shop Local flyer in its orders shipped to retailers this summer. The flyer encourages the retailer to join Shop Local and Sync products with the company’s two brands, Costa Nova and Casafina. This service instantly helps the retailer more easily market and sell what is in the box they just received.
The store is able to receive the box π¦ —> Sync with the brandπ±—> and quickly sell the ...
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Relying on file-sharing services like Dropbox to sell products often costs stores an extra $750 per brand and hurts sales
I work with 900 retailers who tell me they are drowning in a sea of Dropbox folders containing Excel files and product images. What can we do about this? First, let’s review what’s happening: When a brand wants to share products with a store, it emails the store a link from Dropbox or a similar file-sharing service. A store may receive five to ten Dropbox links...
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October 11, 2017
October 11, 2017
We're officially OPEN! Come by and see us at 2610 Wolflin Village! We have a lot coming up this month, so stay tuned for some grand re-opening fun!
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September 13, 2017
September 13, 2017
Fall is the season of change, and we are thrilled for this new change. Pardon our mess in the store, now. Our new store opens in October! Stay tuned for the new address and grand opening details.
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Wal-marts online sales are up. It's investing heavily in online operations and cutting new store openings.
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May 22, 2016
May 22, 2016
How to Sell Luxury Online is NOT What You Think It Is
I was chatting with a sales rep today and he remarked that some luxury stores don't want a basic format website to promote a luxury product. I infer from this that his luxury stores want something glitzier than a traditional website. I once worked at Scully & Scully on Park Ave and 59th Street and the store manager wanted the website home page to be a video of the doors of the store opening and a person welcoming the online customer. A ...
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May 14, 2015
May 14, 2015
How does a Main Street store open an online gift registry service?
I thought of this question after reading about a similar project in this week's Wall Street Journal. The writer Joanna Stern asked how someone can setup a new, informational website quickly. (Please find the WSJ article here.)
The writer picked Squarespace as her favorite. If I could, I'd like to ask the writer Ms. Stern to do the same test amongst online bridal registry store providers.
In under 30 minutes, a retailer can open ...
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December 2, 2014
December 2, 2014
Today's WSJ reports that margins for online sales are smaller. Yet, that is where consumers are moving: online sales in the U.S. are expected to grow to 11% in just three years. Due to this, Wal-Mart continues to invest more in online infrastructure than in new physical store openings.
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