How having the right defaults makes decisions easier for clients and helps them be more successful.
January 27, 2023
When you look at your driver’s license, it lists if you’re an organ donor. Twenty years ago, only 20% of people were donors, but today 80% are—thereby saving millions of lives. Did people become more kind? No, the question on the application was changed from opt-in to opt-out. People signing up for or renewing a license are now by default enlisted in organ donation. Lesson: the right default answer in medical care can save millions of lives. Similarly, the right defaults ...
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Our retailers recently told us that customers are calling and asking about non-existent brides, and brides are asking about non-existent registry gift lists (e.g. wedding registry lists, baby lists).
We investigated the issues and below is what we found.
What is Happening:
We found that many of these purchases are coming from registrants that open a ‘universal registry’ on websites such as Zola or MyRegistry. These universal registry services allow the registrant to add ...
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Our retailers recently told us that they were confused by strange registry orders. The stores are receiving gift registry orders on their sites but the retailer does not have a registry for the gift recipient at its store. Customers are calling and asking about non-existent brides, and brides are asking about non-existent registry gift lists (e.g. wedding registry lists, baby lists).
We investigated the issues and below is what we found.
What is Happening:
We found that many of...
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Ronald Reagan said, “If you’re explaining, you’re losing.” Reaganomics usually refers to tax cuts and trickle down economics, yet I propose that we take the Gipper’s quote and ask: How can simplicity contribute to a business's success?
When we share what leading companies do, we can often skip an explanation and sum it up in a brief sentence. Examples:
When I was a kid, my mom instilled in me a lesson to always get paid for my work. When I went to mow a lawn or do my newspaper route, she’d remind me, “Be sure you get paid.” As an adult, these flashbacks are vivid like a scene from Citizen Kane—just swap out the Rosebud sled with my newspaper delivery bike. Today, this lesson still resonates when running Bridge. When calling a store that hasn’t paid its Bridge bill, I’m confident in asking ...
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Amazon issued a press release stating that it is fighting with 10,000 Facebook groups that sell fake Amazon reviews. It’s ironic, since Amazon has been a chief promoter of the avenue allowing this behavior: Section 230. Section 230 allows tech platforms to host and indirectly promote just about any type of bad behavior, including illegal behavior (fake review services and yes, human trafficking, murder-for-hire, etc.) and then say it’s just a community space and belatedly remove the ...
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This week's Times shares that brides are increasingly asking for cash gifts. This trend pulls back the curtain on the underbelly of wedding gifts. Over the last 20 years, a trend emerged where a bride would ask for a traditional gift (i.e. a crystal champagne flute set, a fine china plate, etc.) but then redeem the credit for a television or vacuum. The stores that were especially adept at this were the big-box stores with a wide variety of offerings like Macy's and Target. They would use ...
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Time to graduate to a new level of sophistication!
Beatriz Ball’s shimmering GIFTABLES Sierra Croc Frame in a champagne gold tone features a sumptuously textured crocodile-inspired surface rendered fresh and new with a proprietary metallic finish. Designed to display a 4x6 photo (vertically or horizontally), the eye-catching frame looks stunning on a grad’s desk, shelf, or side table. The delightfully decorative piece adds a modern new edge to Beatriz Ball’s award-winning ...
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When I flew home yesterday from Charleston, while most people were seeking relief from their sunburns and reminiscing about their vacations, I was delving into The Wall St. Journal’s profile on Tracy Britt Cool, an ex- Berkshire Hathaway star. Mrs. Cool’s new company Kanbrick invests in businesses with $10m - $50m in revenue. What does Mrs. Cool look for when investing in a company? People and moats.
At Bridge, we’re reading Jim Collins’ Beyond ...
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As our lives are more centered at home, we look to redecorate and add meaningful accents to our dwellings. Sierra Modern photo frames from the FRAME and GIFTABLES Collections feature modern and exciting proprietary metallic gold-tone finishes and interesting textures, ideal for any décor.Great gifts, too!
•Shown above, the FRAME Sierra Modern Georgina 5 x 7 Frame (Gold) features a shimmering gold-tone finish and a texture reminiscent of shagreen. Designed to display a 5 x 7 photo ...
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Jeff Lawson, CEO of Twilio, a software company valued at $28 billion, was recently interviewed in the Wall St. Journal. When he shared who his advisors are, I was surprised to see Danny Meyer, the restaurant kingpin who owns Shake Shack (another publicly-traded company). Mr. Lawson read Mr. Meyer’s book “Setting the Table” and was impressed to learn about the difference between service and hospitality. Service is the delivery of the technical aspects of ...
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While I was down in Dallas evangelizing about Bridge, the Dallas Market Center’s software provider and sister company (called MarketTime) invited me to their offices for a meeting. The goal of the meeting was to explore teaming up to help brands and retailers speed products to market, as well as get a leg up on the competition.
The Dallas Mart consists of two primary buildings, each with atriums and many floors each. I like the Dallas show because of the abundance of ...
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Last February e-commerce company Shopify Inc. replaced the “Ottawa, Canada” dateline that began its press releases and earnings reports with a strange new one: “Internet, Everywhere.” The geographical shift came at the insistence of Shopify’s founder and chief executive officer, Tobi Lütke, who tends to view such matters through the prism of cold, hard logic. In May 2020, only a few months into the pandemic, he’d made the early, seemingly rash decision to...
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Scott Galloway, an NYU marketing professor and soon-to-be CNN host, suggests that when we assess a market, we start by asking how much one's experience using the service has changed in the past few decades. For example, when you go to your doctor’s office, if you were to spin around and pretend it’s 1990, how different is your experience today vs. 30 years ago? Scott often critiques doctors' offices, hospitals, and colleges because he believes they have not evolved enough in services...
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"Sophisticated elegance" is phrase that one trend-spotter used to describe the SIERRA MODERN Python Trays from Beatriz Ball.
The sensational trays in gunmetal are enlivened by richly textured snakeskin surfaces set off by polished gold-tone handles that hug the edges. The pieces look gorgeous on the bar and bring a sense of luxe—and a touch of the wild--to any environment.
Food- and dishwasher-safe, decorative, and also perfect for serving, the piece adds a modern new ...
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We are so proud to announce our newest brand to our Rejuvenate by Jenna brand.
Ramsey Skincare was founded by my daughter who had inspired me to staying young. Our cosmetics and skincare are a must try.
these can be used by both men and women to have a healthier younger looking skin.
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As the season changes, we look to redecorate and add meaningful accents to our dwellings. Sierra Modern photo frames from the FRAME and GIFTABLES Collections feature modern and exciting proprietary metallic gold-tone finishes and interesting textures, ideal for fall décor.
Shown above, the FRAME Sierra Modern Georgina 5 x 7 Frame (Gold) features a shimmering gold-tone finish and a texture reminiscent of shagreen. Designed to display a 5 x 7 photo (vertically or horizontally),
"Sophisticated elegance" is phrase that one trend-spotter used to describe the GIFTABLES Sierra Modern Python Tray from Beatriz Ball. The sensational small tray in gunmetal is enlivened by a richly textured snakeskin surface set off by polished gold-tone handles that hug the edges. The piece looks gorgeous on the coffee table, chest of drawers, or desk and brings a sense of luxe to any environment. Sized to hold guest towels, too.
Food- and dishwasher-safe, decorative, and also ...
Read More
Time to graduate to a new level of sophistication!
Beatriz Ball’s shimmering GIFTABLES Sierra Croc Frame in a champagne gold tone features a sumptuously textured crocodile-inspired surface rendered fresh and new with a proprietary metallic finish. Designed to display a 4x6 photo (vertically or horizontally), the eye-catching frame looks stunning on a grad’s desk, shelf, or side table. The delightfully decorative piece adds a modern new edge to Beatriz Ball’s award-winning ...
Read More