A shopper, Cindy, shared this reply to the email she received after placing an order on our Shop Local platform:
"LOVE supporting local businesses! Thank you for your nice email -- what a lovely touch! Best, Cindy"
Cindy made a purchase at White Peacock, an indie retailer in Colorado. After placing her order, Cindy received an email from Jason Solarek, Shop Local's Founder & CEO, thanking her for supporting local and placing an order with an indie retailer.
How partnerships can be used as a marketing tool to elevate a company's brand and reputation by associating with quality partners.
August 7, 2023
I’m at Sweetgreen, a salad-focused restaurant, and I spotted this sticker on the preparation window. Sweetgreen is promoting Sullivan Street Bakery. Why would it dare do that? I believe it’s because it benefits Sweetgreen: people use a brand’s name to quickly deduce information, such as quality and value. People know that Sullivan Street Bakery is good. And, even if they don’t know it, they know that a bakery provided it and that it’s not from some stale loaf....
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We're pleased to share that Ricci is joining the Brand Syncing service.
Ricci Argentieri, also known as Ricci Silversmiths, is famous for their flatware and giftware produced in sterling silver, silverplate, goldplate and stainless steel. Ricci is joining in order to support its independent retailers.
Since its founding in 1840, Ricci has grown to become one of the most respected and renowned silversmiths in all of Europe.
We expect Ricci products to be ready for ...
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Your registry service has built in email campaigns for each gift registry list. These campaigns promote your store in an automated and affordable manner. The campaigns often cost under $.0.42 per recipient—about half of what other email marketing campaigns cost.
Details
Your software sends out an anniversary reminder email to a customer that gave a gift for that registry.
Cost Per Email Sent
Let’s assume that a registry received 100 purchases. ...
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We were happy to see our partner Vietri in this month’s Garden & Gun magazine.
Vietri, a premium designer of Italian home goods, ran a pretty advertisement in this month’s issue. The ad features 15 dealers throughout the South where one can buy Vietri.
Of the 15 stores listed, 47% (7 stores) use Shop Local's Store to more easily sell Vietri.
In June, brands raised their prices on 2,410 products, producing an average price increase of 12%. If a retailer didn’t make these changes, these price increases would cost their store 12%.
Thankfully, indie stores using Shop Local have the updated price for these 2,410 products. They don’t lose 12%. The stores receive the updated prices instantly via our Brand Syncing service.
Shop Local analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Shop Local did this because a product's price, which is impacted by discounts, is often the leading factor when shopping online. 70% of the brands surveyed by Shop Local offer free shipping.
How to send sync requests to your retailers to grow your sales network.
July 5, 2023
Your Shop Local now makes it easier for you to connect with the retailers that sell your products. We have added a new page to invite your retailers to sync with your brand. This page reduces the number of steps that your brand takes to view unsynced retailers and send sync requests.
The Invite Your Retailers page shows a table with retailers that report selling your brand but that you are not yet synced with it. You can request to sync with more retailers to grow your sales ...
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We are pleased to announce that Kalalou is ready to Sync products with authorized retailers. Syncing products is free for your business. There is no charge. (The brand pays for this service.)
Kalalou joins our stable of 110 premium brands that Sync products with 1,200+ fine indie stores.
View Kalalou's Synced products
View the 1,500+ products you can Sync from Kalalou here: kalalou.myshoplocal.com
View an example of a retailer's Store that is ...
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Next week is the Dallas trade show and next month is the Atlanta show. As you may know, I was a sales rep for 5 years. I owned a retail store, Magnon Jewelers, which was founded in 1890, for 37 years. Due to this, I know that preparing for the trade shows is a daunting task. Was I ever truly ready? :)
Let's help you and your stores make the most of the upcoming trade shows.
During the trade shows, Shop Local will pay you to help your stores. Plus, we'll...
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We're pleased to share that Villeroy & Boch is joining the Brand Syncing service.
Villeroy & Boch, which celebrates its 275th anniversary this year, is joining in order to support its independent retailers,
Since its founding in 1748, Villeroy & Boch has grown into a leading, global, lifestyle brand offering dinnerware, drinkware & barware, flatware and home decor.
We expect Villeroy & Boch products to be ready for Syncing by July ...
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