How a checklist can be used as a valuable tool for existing clients or prospects.
December 20, 2023
This past Thanksgiving, Austin Kleon, the author of "Steal Like an Artist" and other inspirational books, shared a free gratitude journal via his weekly email newsletter. (Please view that clever, hand-drawn journal here: https://austinkleon.substack.com/p/a-gratitude-zine) A part of this journal is making a list of what one is grateful for. (He also has an ad lib for gratitude!) I can imagine him having a gratitude checklist. A checklist is a very efficient tool to deliver...
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A recent study conducted by Jungle Scout reports that many consumers prefer to support small and local businesses for their holiday shopping. 20% reported they will buy holiday gifts from indie stores, up from 10% last year. The report ranks independent retailers in 4th place for in-store shopping, surpassing Costco, Walgreen's Best Buy, Sam's Club, Macy's and Home Depot.
The article shares 53% of consumers bought online from independent stores on Small Business Saturday as reported by ...
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How to navigate around your site quickly using breadcrumbs in order to save time.
December 8, 2023
Your Shop Local Store has a new feature: We've added breadcrumb navigation to a brand's Home (Collections) page and a product's Details page. The trail of links (or "breadcrumbs") at the top of these pages shows the site's structure and identifies the hierarchy.
Benefits of Breadcrumbs:
Helps shoppers identify their current location on your website.
Helps shoppers find what they're looking for more easily.
Encourages shoppers to navigate from the current page to different
We'll be at the Dallas Market Center show Wednesday, January 10 - Friday, January 12, 2024. We'd love to meet with you and hear about your business and what you're seeing.
Trade Show Materials
We put together the following materials for sales reps and brands. Please share these materials with your retailers. Please print these for use during the show:
1. Explanation Materials
A flyer showing featured Brand Syncing partners. We have 115+ partner brands. You'll likely see
We'll be at the AmericasMart show Wednesday, January 17 – Friday, January 19, 2024. We'd love to meet with you and hear about your business and what you're seeing.
Trade Show Materials
We put together the following materials for sales reps and brands. Please share these materials with your retailers. Please print these for use during the show:
1. Explanation Materials
A flyer showing featured Brand Syncing partners. We have 115+ partner brands. You'll likely see
You're invited to use this template in your store. You can customize it with your store's registry QR code and website URL. If you need help making this, please ask our coaches.
Benefits:
Get more brides to register.
Sell more: each registry generates on average $1,000 in online orders.
We've created the template. All you need to do is print it ;)
Steps to make your template:
We've attached the template to this post. Please download it.
How to quickly view and navigate between all products in a collection.
November 28, 2023
Your Shop Local Store has a new feature: We've made it easier to view and browse through products in a collection. A product's Details page now displays thumbnail images for all products in the collection.
Previously, one could only click the "Next" button to navigate to the next product in the collection. If one wanted to view all products in a collection, one had to browse to a brand's Home (Collections) page. With this update, one can quickly view all products in a collection and...
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We're happy to see Vista Alegre, Bordallo Pinheiro, and Carmel Ceramica promote the Shop Local platform in Tableware Today's December/January 2024 issue.
In the advertisements, the brands displays our ShopLocal.org logo.
A brand shows the logo so that retailers know they can easily sell the products shown.
When a brand offers our Brand Syncing service, a retailer can instantly display the brand's entire product catalog online.
You can determine the quality of a shopping platform by looking at reviews from customers who have used it. Below are excerpts from three reviews from shoppers who bought a gift using our software:
⭐️⭐️⭐️⭐️⭐️
"I wanted to take care of this online and the website was easy to navigate…always a plus!"
~ Jerri Ann Fitts in TX
Ms. Fitts made a purchase at The Ivy House, an indie retailer in Texas that has used our e-commerce software since 2015.
We're pleased to share that Christofle is joining the Brand Syncing service.
We expect Christofle products to be ready for Syncing by December 14th, 2023. We'll keep members posted about the actual date as we progress with the brand's boarding to our platform.
…………
About Christofle
Christofle believes The Art of Living is indeed an Art. Taking pleasure in decorating a house, setting a table, sharing the good and the beautiful, and cultivating the...
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Nur Boutique, an indie store in California, signed up for a free account last week. The store used the Brand Syncing Service to send Sync requests to top brands.
Less than a week later, Nur Boutique is now synced with 4 brands: Bugatti Italy, Pampa Bay, Rosenthal, and Versace by Rosenthal.
By Syncing, the store has 3,326 products listed on its Online Store.
When customers visit the site, they also see a news page with posts shared by the store's synced brands.
How restaurants, hotels, and tableware brands are using loyalty programs--and what indie stores can learn from this.
October 11, 2023
Perk-y
I recently read about a new loyalty program and wondered what we could learn from it. The founder of Eater and Resy, Ben Leventhal, has started Blackbird, a loyalty program service designed for indie restaurants, reports The New York Times (Read the article). Using the Blackbird app, a diner receives a perk for eating at a restaurant. The retailer sets tiers for which the user qualifies for the perk. For example, a restaurant, Nat’s on Bank in New York City, gives tier 1 customers ...
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In September, brands raised their prices on 910 products, producing an average price increase of 9%. If a retailer didn’t make these changes, these price increases would cost their store 9%.
Thankfully, indie stores using Shop Local have the updated price for these 910 products. They don’t lose 9%. The stores receive the updated prices instantly via our Brand Syncing service.
How online calendars can help retailers manage and save time.
October 4, 2023
One of the main problems that businesses have is efficient use of time. A retailer (or brand or sales rep) seeks on a daily basis to manage their time and optimize results. (I was reminded of this while reading a The Wall St. Journal article about time management for the family.) Businesses use a variety of tools to manage and save time, including email, texting, and Zoom.
Shop Local helps businesses in their quest to save time. We offer businesses a variety of services to help ...
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