Report says sales rose 14% over last year and shoppers on average spent more online than they did on Black Friday.
By Parija B. Kavilanz, CNNMoney.com senior writer Last Updated: December 1, 2009: 10:27 AM ET NEW YORK (CNNMoney.com) -- Did Cyber Monday outshine Black Friday this year?
Early reports suggest that Americans shopped more enthusiastically online for holiday bargains than they did in ...
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January 15, 2008
January 15, 2008
Get Hitched with a Bridal Designer
This week's 41 Madison newsletter shows the new Royal Doulton tableware line from Monique Lhuillier. This same page shows Vera Wang's designs for Wedgwood. Since more than 60% of formal china sales come from bridal registries, tabletop companies are smart to partner with wedding dress designers. I imagine if the industry hits harder times the smart players will continue to seek partnerships with wedding designers, celebrity wedding planners, etc., etc. Anything ...
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November 26, 2007
November 26, 2007
Join a Tableware and Home Goods Advertising Network
According to the article below, a company could unite all the tableware and specialty store websites within one online ad network. This would allow an advertiser to place ads on the all these sites instead of contact each of them. Some may say that a small store may not want to run an ad for another online store, and that surely will be the case. But, would it accept advertising for a product it doesn't sell, like a Channel bag? Maybe. And, if ...
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October 19, 2007
October 19, 2007
Did you get the e-mail about how successful e-mail marketing is?
This article from Advertising Age offers us a sigh to relief: we don't have to build AJAX-infused websites, we just have to send out e-mails. We can all do that. Article - click here
Excerpt:
A Single-Platform Player Surviving in a Multiplatform World Pilot Group Is Eschewing Web 2.0 Trends and Focusing on Its Stable of E-mail Newsletters -- Can That Model Last? By Abbey Klaassen Published: September 03, 2007
In HFN's September 10th issue, the magazine lists the top 5 selling dinnerware patterns (in the category of casual and housewares dinnerware patterns). I did a search for each of these patterns in Google. Which company do you think came up first for 3 out of these 5 patterns? Not Macy's. Not Wal-mart. The winner: Amazon.com. Amazon.com doesn't show up at the tabletop shows or even have a physical store.
So, why is our industry letting this player get all ...
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Your Tableware Television Network August / September 2007 Tableware Today
Starting in 2008 there will be a full television channel dedicated to showcasing tableware to millions of households. Tableware TV programming will include advertising and original programming about the manufacturing of hundreds of brands, biographies about the personas behind the brand, and tutorials about how to care for the tableware, amongst ...
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