Amazon issued a press release stating that it is fighting with 10,000 Facebook groups that sell fake Amazon reviews. It’s ironic, since Amazon has been a chief promoter of the avenue allowing this behavior: Section 230. Section 230 allows tech platforms to host and indirectly promote just about any type of bad behavior, including illegal behavior (fake review services and yes, human trafficking, murder-for-hire, etc.) and then say it’s just a community space and belatedly remove the ...
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How are brands helping their stores--and themselves? They are telling retailers that Bridge is a sales solution for them. For example, Pampa Bay doubled its sales vs. last year on the Bridge platform. One way Pampa Bay increased its sales is by consistently promoting its Bridge service across various mediums. When one visits the Pampa Bay site, one can see the platforms the brand uses in the upper right-hand corner. We can see the brand uses Facebook, Instagram, Pinterest, and Bridge. Pampa...
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Last February e-commerce company Shopify Inc. replaced the “Ottawa, Canada” dateline that began its press releases and earnings reports with a strange new one: “Internet, Everywhere.” The geographical shift came at the insistence of Shopify’s founder and chief executive officer, Tobi Lütke, who tends to view such matters through the prism of cold, hard logic. In May 2020, only a few months into the pandemic, he’d made the early, seemingly rash decision to...
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Reports suggest that 50% of purchases start on Amazon.com, and Amazon wants to keep it this way. Yet, businesses and merchants increasingly want to sell their products via their own DTC (direct to consumer) site, retailers' websites, Facebook, Instagram, and more. Due to this, Shopify, which powers many DTC and retailer websites, is a growing thorn in Amazon's dominance of retail. Shopify reportedly helps power more than 30% of online U.S. retail sales.
I was happy to see Lexington Silver's website promoting Bridge. Alongside the logos for Facebook, Twitter, and Pinterest, the silver company displays the green 'B' Bridge logo. Thank you :)
What happens when you make a dessert syrup with delicious locally roasted coffee and organic cane sugar? Pure two ingredient magic, that’s what!! Tina Clark’s Sweet and Cute Coffee Syrup was love at first bite for our staff and our customers. We wanted to know how this gourmet goodie came about and what other genius ideas were in Tina’s foodie future. Daniel asked her to share what’s brewing with us and got the scoop. What inspired you to get into business? I had always loved to bake and to ...
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July 26, 2019
July 26, 2019
TOOLS TO ROCK YOUR POSTS by DIANE SEIDLE
If you’re a long-time merchant, you probably never considered that you’d have to become a content creator. Here are several tools that make creating content easier than ever; not only do they help produce posts, in many cases they even supply the creative ideas.
Of all the available tools, Canva is the beast of content creation. I wrote about it in this column several years ago and still use it to create awesome social media posts for Facebook, Twitter, ...
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June 16, 2019
June 16, 2019
Business lunch: how retail is changing :)
Old retail is 80% analog. This consists of: the physical store, staff, customer service training, etc. What you’d expect walking into a Saks or Macy's. And it's about 20% tech: computers, cash registers (POS systems), mobile shopping, Google ranking, apps, hiring social influencers, Instagram, etc.
Today, the retailers that are well positioned, growing, and 'hot' carry the opposite equation: they're 20% analog and 80% tech.
What's new in Bridge 2.0? Many things. For starters, your news is much more prominent in 2.0. Your Bridge account's home page shows news first and foremost.
What do you need to do? Add news to your Bridge account today.
Benefits to you: 1. Posting news is a free way to promote your products to 1,000s of shoppers. 2. Increase your Google ranking for free. Google ranks sites with current news higher.
Note: your products will look less desirable if old news ...
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January 15, 2019
January 15, 2019
Happy to see Skyros’ new showroom—and promotional flyer. The back of the postcard lists ways to share news (Instagram, Facebook, and Pinterest) and products (Bridge).
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January 14, 2019
January 14, 2019
Happy to see Skyros’ new showroom—and promotional flyer. The back of the postcard lists ways to share news (Instagram, Facebook, and Pinterest) and products (Bridge).
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December 10, 2018
December 10, 2018
Shopify, a fellow e-commerce platform, has a blog that shares business tips. Braveen Kumar recently shared some tips about getting traffic in the first 30 days of setting up a website, including:
1. Email your friends and family a discount/coupon. But note: don't spam people. Only send high-quality, unique content, and send it sparingly.
2. List your URL everywhere.
3. Join online communities/groups to share your business story.
How can you get more retailers to join you on Bridge? See what Intrada (a maker of fine Italian giftware) did. It added the Bridge logo on its website next to its Facebook, Pinterest, and Instagram logos. This lets stores know that Intrada is easy to sell and market.
Scanned Pinterest for hours and still can't decide on a centerpiece for Thanksgiving? Try a pewter trophy! Grab some fall flowers and branches and make this year's table unforgettable!
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November 2, 2017
November 2, 2017
Our Pinterest followers are loving the way Decor Gold Designs
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August 9, 2017
August 9, 2017
HFN shares that most millenials use Pinterest as their primary home furnishings influencer.
Sadly, the survey is just on a base of 500 people. This is a small sample base for a national survey.
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Did you miss this column in Tableware Today, DOES YOUR BRIDAL REGISTRY WORK?
You can read the entire column here:
SOME PEOPLE READ COOKBOOKS OR mystery novels. I read bridal registries. In my consulting gig for Bridge Catalog, an e-commerce platform for the tabletop industry, my role is to train subscribing retailers on how to utilize the platform for better sales. Since wedding registries are the cornerstone of online sales for many independent retailers, I thought I should know what brides are ...
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July 19, 2016
July 19, 2016
Wonder how the social media networks compare?
Social Media Explained for Manufacturers
Facebook: Like my product Twitter: Read snippets about my product LinkedIn: Making products is one of my skills Pinterest: Pictures of my products Instagram: Vintage pics of my products Bridge: Sell my products YouTube: Watch this video about my products Yelp: Review my products