For Heaven's Sake, a gift shop in Texas, shared these pictures of its storefront with us. By placing Bridge decals in the windows, the store is letting brides know that it's the place to register. ;)
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July 19, 2016
July 19, 2016
Wonder how the social media networks compare?
Social Media Explained for Manufacturers
Facebook: Like my product Twitter: Read snippets about my product LinkedIn: Making products is one of my skills Pinterest: Pictures of my products Instagram: Vintage pics of my products Bridge: Sell my products YouTube: Watch this video about my products Yelp: Review my products
Many store owners ask me "Should my store sync its POS system with its website?" Some stores have already synced the two and are proud that their website has the same content as in their store.
My answer: syncing a store's POS and its website is not currently a good idea.
Reason: POS systems are not meant to power websites.
When retailers enter data into their POS, they often just enter this data for products: 1. UPC 2. SKU 3. Retail price 4. Product name (this often contains the brand name)
The Crystal Plate, a boutique tabletop shop in Georgia, emailed us these pictures of its store. Mary Beth, the owner, placed Bridge's "Ask Us About Our Bridal Registry" decals on her front door and window. Looking good! ;)
Request a free bridal registry decal from us today. We'll give two decals to any Bridge retail member. The decals are 3" tall by 6" wide and come in a green or a white design.
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April 29, 2016
April 29, 2016
This is a cool story of how a retailer got a new e-commerce store filled with product that it loves and the retailer didn't pay for it:
1. A Texas retailer went to the Bridge site (http://www.BridgeCatalog.com) 2. It signed up for Bridge at 12:25 pm EST. 3. At 12:50, the retailer sent a product sync request to Casafina (a maker of tableware) to sync products. 4. Casafina approved the request at 2:54 pm. Aka: within about an one hour, and after $0, the retailer had 1,187 Casafina items on its site....
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March 23, 2016
March 23, 2016
Check out the White-and-Gold Charger Plates on Green Table Linen in this Elegantly Understated Styled Shoot Inspired by Napa Woodlands.
How does your physical store compare your online store? I created this comparison below for my marketing friend Diane.
Your Physical Store vs. Your Online Store:
Sidewalk = small websites and blogs that lead to your website, such as local newspaper sites, local community groups, a bride’s gift registry that links to your store. These sites provide: foot traffic.
Road = major websites that lead to your website, such as Facebook, the New York Times site, etc. These sites provide:
How do you get more brides to register with your store? First step: inform more people about it. A simple way to do this is to put a sign on your front door. Jimmy Smith Jewelers in Alabama sent us this picture of the Bridge gift registry sign it placed on its door.
You are welcome to download this sign below for free. Place it on your door like Jimmy Smith did. You'll get more registries and therefore more registry sales with this sign.
We invite you to send us pictures of the sign on your door. ...
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February 3, 2016
February 3, 2016
How do you get more brides to register with your store? First step: inform more people about it. A simple way to do this is to put a sign on your front door. Jimmy Smith Jewelers in Alabama sent us this picture of the Bridge gift registry sign it placed on its door.
You are welcome to download this sign below for free. Place it on your door like Jimmy Smith did. You'll get more registries and therefore more registry sales with this sign.
We invite you to send us pictures of the sign on your door. ...
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January 26, 2016
January 26, 2016
What if Facebook and DropBox had a baby.... You’d get Bridge, the easiest way to move products and their pictures amongst business friends.
Better than Facebook: you can easily share product pictures, dimensions, and prices...How many sales are lost looking at an item on Facebook that doesn't have a price or "Buy button"?
Better then Dropbox: you don’t need to upload or download pictures. The product data immediately appears on your website. Who wants to get tons of storage on DropBox only to have...
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October 10, 2015
October 10, 2015
The Reed and Barton Lyndon frame is a popular choice with many of our brides. It features a tarnish-resistant small beaded border, and makes a great keepsake for wedding pictures. This frame is available in 5x5, 5x7, 4x6 and 8x10.
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August 31, 2015
August 31, 2015
Brochure websites vs. E-commerce websites Squarespace & Wordpress vs. Bridge & Shopify
Carol Schroeder, a store owner who pens a nice blog about retail, reviews website design services in her post this week. Carol mostly covers 'brochure style' website design tools. Brochure sites are characterized by attractive pictures and often a lack of functionality. My hope here is to stress how different brochure websites are from online stores. It's also to share my view that brochure sites are good for ...
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July 12, 2015
July 12, 2015
We are so excited to post these great pictures from our Mark Roberts Event! What an honor to have him for the first time in North Carolina
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March 25, 2015
March 25, 2015
Say “Yes” To The Dress… Bromberg's bride is ready for her Spring Soirée debut… Simply Spectacular… This amazing dress is made entirely of Skyros Designs Historia Paperwhite dinner and salad plates… Wedding Season is upon us... Create your legacy of elegance and sophistication… Follow us on Instagram & tag your @SkyrosDesigns registry pictures with #SkyrosBrides #SimplyExquisiteSkyros #SkyrosHistoria #WeddingWednesday #SkyrosBride #Southernwedding
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March 13, 2015
March 13, 2015
Wedgwood products are now available via Bridge.
Wedgwood's Bridge offers you 600+ items with professional pictures, dimensions, and accurate prices.
Wedgwood Bridge benefits: + Save money and time in website maintenance. + Increase sales to the general public. + Increase bridal sales.
How can you start syncing products with Wedgwood? Just contact us. You may also contact your Wedgwood sales rep.
This program is available only to authorized dealers.
To see the Wedgwood products that your site would be ...
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New feature: you can now add pictures for each SKU.
Have you ever wanted to show how a product looks in different colors? Now you can: just add the item, then add a SKU for each color it comes in. Then, add a picture for that SKU.
In the example above, Persnickety, a store in Mississippi, added a color swatch for each SKU.
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October 11, 2014
October 11, 2014
What can we learn from Airbnb's new website? Add more pictures of people enjoying your products. Make the site about more then just product shots with a black background. Those pictures are functional. What's missing? Emotion. Adding people to a picture helps make a connection with the buyer.
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October 9, 2014
October 9, 2014
The League Shop, a gift store in Michigan owned by Pat Brinker, reviews Bridge:
"With Bridge, we are doing more sales online than with our old site.
Specifically, our Bridge site is so much better than our old site because there are more product pictures. Bridge is easier for brides to share their registry with their friends and family members."
Pat Brinker
Owner
League Shop
Grosse Pointe, MI
1-313-882-6880
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October 14, 2013
October 14, 2013
Charles Mayer has a wonderful bridal program. We'll be posting pictures shortly of their displays.
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