I chuckled when I was asked to author this column, as I have been known to have the last word from time to time. As I prepare to leave the industry that has given me so much (I eagerly accepted the opportunity to work in the gift and home area in 1986), I can vividly recall the excitement I felt when I first entered the creative space that we get to live and work in every day. I have been exposed to scores of creative people; I met and worked with artists and buyers who were inspired and ...
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EMON MAASHO, CEO AND PRESIDENT OF ORREFORS, NORTH AMERICA, is representative of the exciting trajectory in this 125-year operation. The über-exec joined the New Wave Group in 2013, a time when Orrefors and Kosta Boda (OKB) were underperforming assets in the portfolio. "Our crystal brands are national treasures and a part of Swedish history," Maasho affirms. And he wanted a front row seat in their revitalization. Maasho was placed in charge of the new hotel and restaurant division ...
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How a company's sales and growth can be affected by the message it conveys to customers.
July 18, 2023
Allbirds stock is down 95% since its November 2021 initial public offering. People may say the company launched the wrong products (did you buy one of their puffer jackets?) or tried to grow too quickly. I believe there is a larger reason: you can’t scale a company by leading with an environmental message—which is Allbirds’s pitch. Consumers rank saving the planet as one of their least pressing concerns when making a purchase. The leading factors consumers look for when ...
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How to access your built-in marketing tools via the Marketing Manager page.
July 12, 2023
Your Shop Local Store has a new feature: We've made it easier to view and manage your marketing tools. Your account includes several built-in tools and programs, which can now be quickly accessed through the new Marketing Manager page.
The Marketing Manager page displays the following promotions in a table:
Offer Free Shipping.
Display a "Thank you for shopping local" banner on the checkout pages.
Atlanta Summer Market just started, please come and visit us on Temporaries in High Design section which is in Building 2, Floor 1, Booth # 402.
Please come and see our new products and new variations of existing products.
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Shop Local analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Shop Local did this because a product's price, which is impacted by discounts, is often the leading factor when shopping online. 70% of the brands surveyed by Shop Local offer free shipping.
Your Shop Local Store has an updated feature: You can now more easily manage who subscribes to emails, including the customer service, sales, and product & data manager emails. You can now more quickly view, add, and remove subscribers.
Previously, one would see all subscribers’ emails in one field, with emails separated by a comma. To add a subscriber, one had to type the team member's email into this field. With this update, all of the subscribers appear in a vertical ...
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Next week is the Dallas trade show and next month is the Atlanta show. As you may know, I was a sales rep for 5 years. I owned a retail store, Magnon Jewelers, which was founded in 1890, for 37 years. Due to this, I know that preparing for the trade shows is a daunting task. Was I ever truly ready? :)
Let's help you and your stores make the most of the upcoming trade shows.
During the trade shows, Shop Local will pay you to help your stores. Plus, we'll...
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We're pleased to share that Villeroy & Boch is joining the Brand Syncing service.
Villeroy & Boch, which celebrates its 275th anniversary this year, is joining in order to support its independent retailers,
Since its founding in 1748, Villeroy & Boch has grown into a leading, global, lifestyle brand offering dinnerware, drinkware & barware, flatware and home decor.
We expect Villeroy & Boch products to be ready for Syncing by July ...
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We are pleased to announce that JK Adams is joining the Brand Syncing Service.
JK Adams is known for their beautiful handcrafted wooden items that make baking, food preparation, and presentation effortless. The assortment includes unique products that range from cutting boards, rolling pins, coasters, and charcuterie boards to pot racks.
JK Adams products will be ready for syncing by July 3rd.
Stores that are already Shop Local members will be alerted when JK Adam's data is ...
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Hand-woven tissue box cover made of natural vines meets modern style. This tissue box cover has a delicate, handwoven design that is ideal for adding texture and beauty to any room. It's made from natural exotic vines and has a rustic tint. We particularly like how the open bottom makes it simple to cover any square tissue box. Furthermore, this piece has a tiny dimension that will not take up much space.
Susan Gravely – alongside her sister, Frances, and mother, Lee – founded VIETRI 40 years ago after a serendipitous vacation where they discovered the charms of Italian ceramics. Gravely’s new book, Italy on a Plate, equal parts travelogue/cookbook/memoir, is a culinary delight celebrating four decades of bringing the best of Italy’s tableware to an adoring fan base.
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You and I go back almost to the start of VIETRI in 1983. [Editor&rsquo...
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Owning a business is no small feat, but in recent years, women have taken on starting their own businesses, leaving the nine-to-five to become entrepreneurs. In 2022, they were more likely to start a business than men. Last year, women-owned businesses had higher earnings growth (27% increase) than male-owned firms (22%). Still, male-owned businesses received $93,000 in funding, while women-owned businesses received $56,000. There are nearly 13 million women-owned businesses in the U.S., and the...
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How registrants can invite friends to open a registry at your store via text.
May 24, 2023
Your Shop Local Store has a new feature: Registrants can now invite friends to open a registry at your store. The new "Help a Friend" feature on registry lists allows registrants to send a text message to their friends with an invitation to open a registry.
In the example shown, we see a registry list at Luxury Gift Shop. In the "Help a Friend" box, the registrant can click the "See Details & Invite Friend" link to refer their friend to your registry service....
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We are pleased to announce that famed Italian design brand Mepra is joining our Brand Syncing service.
Mepra offers cutlery, serveware, and cookware, and is known for its craftsmanship, quality, and innovative design.
We expect Mepra products to be ready for Syncing by June 15th. We'll keep members posted about the actual date as we progress with the brand's boarding to our platform.
Shop Local members interested in opening an account with Mepra in preparation can ...
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The evening opens to new sensory experiences. For an unforgettable aperitivo, Rubelli fabrics and Oriente Italiano porcelains: a delicacy for our eyes.
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