142 of our retailers are using a sales program called Bridge. A store uses Bridge to more easily sell our products. I think Bridge would be a good fit for your business, too. I’m writing to invite you to join us on Bridge.
Bonus: Join us on Bridge by next Friday, May 6th, and Skyros Designs will give you a $200 shopping credit with us.
Retailers that use Bridge report selling 18% more. In fact, our best ...
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We are pleased to participate in a promotion with Casafina Living. Please find the letter that Matt Hullfish, National Sales Director, shared with his retailers below.
Thank you,
Jason
..............
Dear Friends and Family of Casafina,
272 of our retailers are using a sales program called Bridge. A store uses Bridge to more easily sell our products. I think Bridge would be a good fit for your business, too. I’m writing to invite you to join us on Bridge.
...
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Stores and brands sometimes ask us: How does Bridge compare to Faire?
I thought we'd compare the two service providers.
Similarities: Bridge & Faire
Audience. Both service the retail industry. In particular, both service brands and retailers. Bridge also services sales reps, and Faire tries to steer clear of them--which is one reason reps don't like Faire much.
Delivery method. Both are online platforms.
Service offered. Faire is a wholesale marketplace. It
Jeff Lawson, CEO of Twilio, a software company valued at $28 billion, was recently interviewed in the Wall St. Journal. When he shared who his advisors are, I was surprised to see Danny Meyer, the restaurant kingpin who owns Shake Shack (another publicly-traded company). Mr. Lawson read Mr. Meyer’s book “Setting the Table” and was impressed to learn about the difference between service and hospitality. Service is the delivery of the technical aspects of ...
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There are approximately 40 online e-commerce providers. These software providers help other businesses sell online by offering them the ability to run an online store. These providers include Bridge as well as Shopify, Magento, Big Commerce, BigCartel, Square, and Weebly. Does Bridge offer a different (better?) experience than these other platforms? We believe the answer is yes. We also think our 960 retail clients agree: 99.7% of our retailers retain our service each month.
In a recent NY Times article about working out, the author Christie Aschwanden gives readers tips on how to make working out more enjoyable. (Read the article: https://www.nytimes.com/2022/01/19/well/move/habits-motivation-exercise.html). In reading this, I saw many parallels between working out and helping our stores get their websites ‘in shape.’ The author encourages readers to not think of working out as exercise and instead think of it as "hanging out with friends...
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Most e-commerce platforms isolate you and leave you adrift. Bridge connects you with your business friends.
Bridge's unique features:
Built-in Social Network: Friend your business friends on Bridge. This allows you to share news and files, message each other, support accomplishments with one another, and share your passions.
Product Syncing Between Retailers and Brands: Save $1,000 and 50 hours on every 1,000 products you add to your store by using Bridge's
Scott Galloway, a business leader and NYU professor, shares that we're now spending over 4 hours a day on our mobile phones--up from just 20 minutes in 2010. (…I wrote part of this post on my iPhone.) What does this mean? Lots of opportunities for Amazon--as well as Facebook, Instagram, and other tech titans--to sell to us. Our cell phones are, in essence, 1,000 'buy buttons' in our pockets (or on our nightstands) that encourage us to buy stuff online, any time of the day.
George Lois, the famous advertising maven, writes in Damn Good Advice that he doesn’t create an advertising campaign as much as he discovers one. He pulls it out of the air and captures it. He shares that Michelangelo said that a sculpture is imprisoned in a block of marble, and only a great sculpture can free it.
I view Bridge in a similar way. We’re not creating the software—we’re discovering it. Our methods for operating an online store were bound to...
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When a retailer wants to pick a line to carry, it often wants to carry a brand that is easy to work with. When a store sees the Bridge decal, it knows the brand is easy to sell. In this example, a store knows that Teakhaus is easy to sell because it’s a Bridge product syncing brand. This means that all of the brand’s products will sync to an authorized retailer’s online store. Kitchen 2 Table, the owner of the showroom shown, offers a wide variety of brands that participate in ...
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Last February e-commerce company Shopify Inc. replaced the “Ottawa, Canada” dateline that began its press releases and earnings reports with a strange new one: “Internet, Everywhere.” The geographical shift came at the insistence of Shopify’s founder and chief executive officer, Tobi Lütke, who tends to view such matters through the prism of cold, hard logic. In May 2020, only a few months into the pandemic, he’d made the early, seemingly rash decision to...
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Relying on file-sharing services like Dropbox to sell products often costs stores an extra $750 per brand and hurts sales
I work with 900 retailers who tell me they are drowning in a sea of Dropbox folders containing Excel files and product images. What can we do about this? First, let’s review what’s happening: When a brand wants to share products with a store, it emails the store a link from Dropbox or a similar file-sharing service. A store may receive five to ten Dropbox links...
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Bitsy Sherlock, a sales rep for Werner Frank, helped her store and her brands on Friday.
Bitsy signed up SheaLeigh's, a gift and home goods shop in Alabama. Within a few minutes, the retailer had a live Bridge Store with 15,800+ products. Customers and registrants can shop for these products. Additionally, Google will rank the store higher due to these products. The store saved months of web development time and thousands of dollars in labor.
We have exciting news: Retailers can now place wholesale orders via Bridge for 85 brands. If you are an authorized dealer, you can purchase from premium brands, including:
"Are you happy?” That’s a question you may ask yourself. Your parents and friends also likely inquire (I hope!). While it may seem flaky to say, happiness is important. This topic was the subject of Dr. Edward Diener, who passed away in April of this year. Dr. Diener, who studied happiness and earned the moniker “Dr. Happiness,” reported that happiness often correlates with social relationships, being with others, and not being alone.