How competitive techniques can help lure clients and grow a network.
September 10, 2023
Andrew Chen shares in 'The Cold Start Problem' that many times, networks are competing in a zero-sum game. One network gets a customer to join their network and thereby not participate in another. For example, when a driver used Lyft instead of Uber, Uber, which Chen helped, lost. And it lost in two regards: Uber lost the revenue from the lost ride, and Lyft gained the revenue. Chen’s team was tasked with getting drivers to use all their time driving for Uber and thereby unraveling Lyft&...
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We're happy to share that we've reached a new milestone: more than 1,300 indie retailers use our Online Store. As a reference, in 2015 just 100 stores used the platform.
Thank you to all our retailers and brand partners for making this growth and success possible.
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How limited resources can motivate teams to accomplish goals and breed solutions.
September 3, 2023
India last month joined three other countries in the exclusive club that has put a craft on the moon. What’s unique about India’s accomplishment is that it did this at a fraction of what the U.S. spends on space exploration, shares Ben Cohen in The Wall St. Journal. While the U.S.’s NASA program has a $24b budget, India’s ISRO (Indian Space Research Organisation) budget is just $1.3b. India, which started its space program in 1963, is able to do more with less because of ...
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How partnerships can be used as a marketing tool to elevate a company's brand and reputation by associating with quality partners.
August 7, 2023
I’m at Sweetgreen, a salad-focused restaurant, and I spotted this sticker on the preparation window. Sweetgreen is promoting Sullivan Street Bakery. Why would it dare do that? I believe it’s because it benefits Sweetgreen: people use a brand’s name to quickly deduce information, such as quality and value. People know that Sullivan Street Bakery is good. And, even if they don’t know it, they know that a bakery provided it and that it’s not from some stale loaf....
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We were happy to see our partner Vietri in this month’s Garden & Gun magazine.
Vietri, a premium designer of Italian home goods, ran a pretty advertisement in this month’s issue. The ad features 15 dealers throughout the South where one can buy Vietri.
Of the 15 stores listed, 47% (7 stores) use Shop Local's Store to more easily sell Vietri.
Next week is the Dallas trade show and next month is the Atlanta show. As you may know, I was a sales rep for 5 years. I owned a retail store, Magnon Jewelers, which was founded in 1890, for 37 years. Due to this, I know that preparing for the trade shows is a daunting task. Was I ever truly ready? :)
Let's help you and your stores make the most of the upcoming trade shows.
During the trade shows, Shop Local will pay you to help your stores. Plus, we'll...
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How we can acquire new prospects by leveraging our existing network of customers.
June 2, 2023
In Andrew Chen’s book The Cold Start Problem, he breaks the network effect into three parts: engagement, acquisition, and economize. At Shop Local, we rely on the network effect and its three parts. I feel that we’re succeeding in terms of engagement but need improvement in acquisition.
Engagement
We use the 64,000 products in our Syncing service to engage 1,200 our retail clients. We email them new intros, price updates, archived items for these synced products. Once they ...
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How big data, filters, and search engines can help us create a better experience for our members.
May 26, 2023
Apple announced last month that it's launching a new classical music app. What’s novel about the Apple Music Classical app is how it lets music fans more easily search thousands of variations of the same song. For example, let’s say you want to find a Johann Sebastian Bach song. Over the past 300 years, many musicians have done ‘covers’ of his works, and there are variations by conductor, music, year, etc., thereby producing thousands of variations. Existing software ...
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We're happy to see four brands promote Bridge's Shop Local platform in Tableware Today's June/July 2023 issue.
The brands promoting Shop Local include:
Bordhallo Pinheiro
Carmel Ceramica
Mary Jurek
Vista Alegre
In the advertisement, the brand displays our ShopLocal.org logo.
A brand shows the logo so that retailers know they can easily sell the products shown. When a brand offers our Brand Syncing service, a retailer can instantly display the brand's entire product ...
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